In the whole year, 688,888 vehicles increased by 4.2%, and FAW-Volkswagen Audi broke the record of "sealing" 20 19.

After 20 18 topped the domestic luxury brand sales champion, FAW-Volkswagen Audi still showed strong momentum on 20 19. At the beginning of the new year, FAW-Volkswagen Audi officially released the "report card" of 20 19. The data shows that in 20 19, the terminal sales of Audi brand in China were 688,888 vehicles. While achieving a year-on-year growth of 4.2%, it also set a new sales record for the whole year.

In the China automobile market, which has been "cold winter" for 20 19, the competition in luxury car market has also ushered in an all-round upgrade. FAW-Volkswagen Audi can achieve sustained growth without its strong system strength and "customer-centric" business philosophy. Specifically, in terms of market performance, it benefits from the joint efforts of domestic and imported models.

Judging from the specific models, A4L and A6L, which are still the combination of "King Fried" cars, and Q5L, the benchmark model in the medium-sized luxury SUV market, have made the greatest contribution. Among them, A4L, which has been the champion of luxury mid-level car sales this year, finally lived up to expectations, with a cumulative sales volume of 654,380+068,400 vehicles, up 2.3% year-on-year, becoming the most dazzling model of Audi family in the terminal market in 2065,438+09.

The brand-new A6L, launched in June, 20 19, experienced initial "difficulties" such as capacity climbing and market awareness, but it still exerted its strength in the second half of the year, achieving a performance of 2,065,438+03.165,438+million vehicles, maintaining strong market competitiveness among the same class of vehicles.

In addition, the brand-new Q5L brand-new Audi Q5L with better market performance sold 65,438+038,900 vehicles in 2065,438+09, a year-on-year increase of 65,438+06.8%. Audi A3, brand-new Audi Q2L and brand-new Audi Q3 have sold a total of 65,438+09.190,000 vehicles, providing a strong impetus to the overall sales of Audi brands.

In terms of imported models, under the influence of consumption upgrading trend, many Audi models have achieved substantial growth. Among them, Audi Q8, the flagship SUV model that just went on the market for two months, has sold more than10.5 million units, which has become an "explosion" in the market segment. Q7, which will be replaced soon, has a stable performance. In 20 19, * * * seized sales of 15500 vehicles. The new Audi A8L also continued to show good product strength, with annual sales of 1.24 million vehicles, up by 2 1.6% year-on-year.

20 19, 1 1, Audi's first pure electric vehicle, e-tron, officially went on the market in China, and compared with the new Audi Q2L? As a "deep-water bomb" of Audi's electrification transformation, E-tron also shows good market potential.

20 19 is an extraordinary year for FAW-Volkswagen Audi. As the first luxury brand to enter the domestic market, Audi not only opened up the domestic luxury car market, but also further consolidated its position in the domestic market with the localization of the whole value chain. First of all, in terms of products, Audi has successively launched brand-new A6L, brand-new Q8, e-tron and other heavy products in the domestic market. Next year, Audi brand will launch at least 18 new cars in China in 2020. Among them, not only the brand-new A4L that Chinese people have been waiting for for a long time, but also the domestic e-tron and brand-new Q7 meet with domestic consumers.

Audi will not have many replacement models next year, but they are all performance cars, namely S6/S7 launched in March and S8 to be launched in August. With the upgrading of Audi car products, its derivative models are also emerging one after another. A new generation of Audi S8 has also been unveiled at the 20 19 Los Angeles Auto Show. In terms of derivative models and new models, will Audi bring Q3 next year? Sportback、e-tron？ Sportback、RS？ Q8、RS？ 5? Sportback、A8L？ 60? TFSI、A8L？ 60? TFSIe and other new cars. Among them, the most concerned Q3? Sportback and e-tron Sportback will be launched in April and 10 respectively.

In addition to constantly introducing new products, FAW-Volkswagen Audi also relies on the two pillars of after-sales service and used cars to provide users with life-cycle services covering car purchase, car use and replacement. In 20 19, J.D.Power was crowned as the champion of "China automobile after-sales service satisfaction" and "China automobile sales satisfaction" again, achieving the historic "seven consecutive championships"; In terms of used cars, Audi's official used car business has also made a breakthrough, with annual sales exceeding 65,438+10,000 vehicles, up 9.8% year-on-year.

At the same time, at the recent launch conference of Audi e-tron, FAW-Volkswagen Audi also released a new "STEP" comprehensive electrification strategy driven by user value. It can be seen that FAW-Volkswagen Audi has also made full preparations for the future. While accelerating the pace of change, we will create the image of "new Audi" in the era of "new luxury". So whether Audi can continue its current strong performance in 2020 is also a major attraction of this year's auto market. In this regard, the car headline APP will continue to pay attention.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.