Shopping with Ding Bao —— taikoo hui (Ⅱ)

Swire has a total construction area of 406,000 square meters and is located in the core of Tianhe Central Business District. Including a shopping center, two first-class office buildings and Guangzhou's first cultural oriental hotel integrating leisure and entertainment, business activities and cultural appreciation.

The first part, the hard side of taikoo hui-design, moving line, landscape, etc. If hardware facilities determine the lower limit of a business, then the soft side is its upper limit. This part will take a look at the soft side of taikoo hui.

By the way, the facade design is also very capricious, which is different from the glass curtain wall used in most commercial office buildings. The facade of the shopping center is covered with stone, without LED screen and light box, which is refreshing and concise. Alas, local tyrants are local tyrants. Compared with the project image on the tall, the small income of these facade advertising spaces is nothing.

Although the whole taikoo hui is very large, it has only five floors (two underground and three above ground), covering a lot of atrium and public activity space, and the area of shops above 1F is also very large, so the utilization rate and comfort of the field of vision smashed by large-scale piles are high-end. We can clearly feel the difference in the distribution of underground and above-ground formats. After all, passenger flow, income, popularity and pressure should be balanced.

The MU floor is the connecting floor of the subway, mainly for some attractive shops-ready-made clothes, restaurants, fast fashion cosmetics and so on. At the end of the elevator and moving line, Daidai and Ole Supermarket, Shundian, Sonny and other main stores will generally be set up. M floor is an international first-line clothing, supplemented by fashionable and fast-moving brands.

? 1F is a luxury brand store with a pavement area of over 1000 square meters, 2F is a world-class brand and luxury store, 3F is a food court and a high-altitude terrace. I don't need to elaborate on the detailed brand. In short, it is the best correct configuration, and 40% is the first store in Guangzhou. However, compared with Beijing and Shanghai, Guangzhou people pay more attention to eating rather than wearing, and because they are too close to Hong Kong, the purchasing power of these big brands has been unable to go up. However, the rental income in 20 16 years is still higher than that in 20 15 years, and it has been rising for 20 consecutive months.

? In terms of brand, we have to say that international brands love Guangzhou taikoo hui deeply: after the adjustment of the 20 16 store, Dior Beauty and Armani Hui successively opened stores on the MU floor. Gucci, Hermes and LV not only opened brands of clothing, jewelry, watches, leather goods and perfume, but also opened specialty stores, such as the first furniture purchase point in Asia on the second floor of Hermes and customized services for men, all of which were crowded on the second floor. Even the dessert shop has launched taikoo hui's exclusive customized product-Venchi, a dessert on the ——MU floor, and an exclusive egg ice cream in taikoo hui, which means it is the only one without a branch.

? In terms of cultural creation, Fang was introduced. In terms of decoration, the dark tone atmosphere was matched with cold walls, air traffic control and walls, revealing a strong literary atmosphere among a group of local tyrants. The salon was held that day, and the whole bookstore was packed. You can only go in and out by the same way, and you can hardly move or turn around.

In recent years, the highly sought-after light catering and experience formats have not been reflected in taikoo hui. On the one hand, when 20 1 1 opened, such a format was not as popular as it is now, but on the other hand, ask yourself: the current experience formats are all possessed. As long as the experience is mentioned, parents and children are inseparable-to be honest, when you walk into the mall, you can see ocean balls, comic books and urban gardens everywhere.

The direction of men's toilets and women's toilets is separate, and the configuration of each floor is different. The underground floors are very economical, basically in the state I can reach, and the ground is a private room pattern. As always, the color system of the whole space adopts light brown, all-solid wood outsourcing, oval white ceiling and marble floor. Each bathroom has its own sink, and the toilet is also made of disposable toilet mats in Japan. Privacy is there, but it is obviously not transparent enough. In order to supplement this point, women's toilets and maternal and child toilets have been introduced.

Let's talk about some details first: let's not talk about fire doors. The word "please push first" seems simple, but the operation sister who went to see it together praised it: details!

Parking supports multiple payment methods. Although this dense text is not necessarily conducive to quick understanding and reading, it is actually explained by a special person, and the cleaning aunt even bends down to wipe the floor with a basket ~ ~ o(& gt；; _ <) o ~ ~ This attribute has no SEI.

VIP rest area under the glass atrium: Feel the profound difference between local tyrants and the poor.

Well, we can finally say that there are shortcomings, except that things are too expensive to buy (hey, isn't this your own shortcoming? ) The rest area is insufficient, and the shopping mall guide is not obvious. First, the plane guidance is not obvious, so it is not convenient to find some. In addition, the paradoxical knowledge is also very secret, and I have been looking for the bathroom for a long time.

Less is more, but it is not easy to strike a balance between simplicity and convenience.