What functions of WeChat can be used for WeChat marketing?

The concept of WeChat marketing has been around for three years, but strangely, WeChat marketing still has no rules. Weibo marketing has been secretly stipulated here. When many people started to enter WeChat marketing, they silently questioned which functions of WeChat could be used in WeChat marketing. In a word, almost every function of WeChat can be used for WeChat marketing. Now let's talk about the tools of WeChat marketing. Wechat marketing tool 1, drift bottle method: put information in a bottle, and users will take the initiative to obtain information and spread it out. Essence: Push messages randomly. Advantages: simple and easy to use. Disadvantages: the pertinence is not strong, and because the purpose of users using drift bottles is to relieve boredom, if the marketing method here is incorrect, it is very easy to have a counterproductive effect and make users feel disgusted with brands or products. In addition, each user has only 20 chances to pick up bottles every day, so the chances of picking up bottles are relatively small. Applicable products: well-known products or brands (not necessarily accurate, can be discussed in Zhihu), do the promotion of drift bottles, and expand the influence of brands. Analysis: WeChat officially changed the parameters of drift bottles, which greatly increased the number of "drift bottles" thrown by cooperative merchants in a certain period of time, and the frequency of "fishing" by ordinary users also increased. However, if this method is adopted, it should be noted that the presentation of information must be flexible, and certain words and phrases are not allowed to be published. We must find ways to improve the effective response rate of users. Wechat marketing tool 2, location signature method: put advertisements or promotional information on the signature file, and users will see it when they look for nearby people or shake it. Essence: it is similar to the road sign advertisement of expressway, and it is mandatory to watch. Advantages: it is very effective to attract nearby users, and the conversion rate is relatively high if the method is proper. Insufficient: coverage may not be large enough. Applicable products: a store like KFC whose location determines its business. Analysis: Many shops with bad locations can actually use the function of "people nearby" to hook up nearby users to enter their own stores for consumption. Wechat marketing tool 3, QR code mode: users scan QR code, add friends and interact. Essence: the surface is added by users, and the essence is to acquire loyal users. Advantages: being actively scanned by users at least proves that users are at least interested in your products, so it can induce users to have consumption behaviors in a targeted manner. Insufficient: Users must actively scan. Applicable products: products closely related to users (not necessarily accurate, welcome friends to discuss in Zhihu). Case study: The function of "scanning QR code" was originally used to "quote" another foreign social tool "LINE" to scan and identify another user's QR code and add friends. However, since the development of QR code, its commercial use has been increasing, so WeChat follows the trend and combines O2O to carry out commercial activities. This promotion method can attract some greedy and cheap users to come in and spend. Wechat marketing tool 4. Open platform mode: share the content of the website to WeChat or share the content of WeChat to the website. Essence: similar to all kinds of sharing. Advantages: Because the relationship between WeChat users is closer, when the products in the product are shared by one user with other friends, it is equivalent to an effective word-of-mouth marketing. Insufficient: product diffusion is more difficult. Applicable products: products suitable for word-of-mouth marketing. Case study: users are willing to share what they see with their friends, so when the product is valuable, users are willing to share it. Wechat marketing tool 5, circle of friends: You can quickly share the wonderful content in mobile applications, PC clients and websites to your circle of friends, and support the opening of web links. Essence: Imitating foreign product paths is a private social activity. Advantages: Communication is relatively closed, and word-of-mouth marketing will be more effective. Insufficient: it is difficult to carry out marketing activities. Applicable products: word-of-mouth products, or small privacy products.