The feud between Goose Factory and Laoganma has also been staged in the automobile circle.

No one expected that Goose Factory (Tencent) and Laoganma, two unrelated enterprises, would become the source of happiness for many people in recent days.

The cause of the incident was that on June 29th, the People's Court of Nanshan District, Shenzhen City, Guangdong Province issued a civil ruling to the effect that the court agreed to Tencent's request and ruled to seal up and freeze the deposit or property under Laoganma Company's name 16240600 yuan.

As soon as this incident came out, it immediately topped the hot search list of major social platforms. No one can figure out how Tencent has a debt dispute with Laoganma. Is it because the Chili sauce bought in Mark's canteen has been delayed in delivery? Or did the goose factory staff have diarrhea after eating Laoganma fried rice?

On June 30, Tencent officially stood up and said that it was because Laoganma put an advertisement of10 million yuan in Tencent, but ignored the long-term unpaid contract, so Tencent was forced to sue according to law and apply for freezing the other party's arrears.

With the official explanation of Goose Factory, online comments have shown a "one-sided" attitude. Most people generally think that Laoganma's obvious "Bai Piao" approach is too rogue, and it has also hurt the reputation accumulated in consumers' hearts for many years.

However, just when everyone thought Tencent Nanshan Pizza Hut was a shoo-in, the defendant Laoganma slowly threw out three question marks and said, "When did I ask you to advertise for me?"

On the evening of June 30, the official account of Laoganma WeChat, which has not been updated for two consecutive years, announced overnight that it had never had business cooperation with Tencent and had called the police. Laoganma's response instantly caused a shocking reversal of this incident. At the same time, a large number of people who ate melons became headless flies for a time, and they didn't know who to trust.

After all, although Goose Factory is a little crazy to attract gold, its products all reveal the world truth that "it takes gold to become stronger". However, as one of the domestic Internet giants, it is absolutely impossible to make deliberate rumors out of nothing.

However, godmother's reputation for many years is obvious to all, and Tao Huabi has long said that godmother "doesn't advertise outside, but relies on word-of-mouth marketing", which is not difficult to see from her two years in the official WeChat account that godmother really doesn't care about marketing.

Later, many netizens found that Tencent really advertised Laoganma. Last March, Laoganma became a sponsor of QQ Speeding S League. Because Laoganma had never cooperated with e-sports, it caused quite a stir at that time.

In addition, in the same period of commentary, two bottles of Laoganma will be put in front of the commentary.

Although more and more information is collected from various sources, things are becoming more and more unclear. Finally, not long after, Guiyang Shuanglong Public Security Bureau announced that the case was a cooperation agreement signed by three suspects with Tencent in order to defraud tencent games's gift package code, posing as employees of Laoganma Company and forging seals.

At this point, Goose Factory finally found that it was not Laoganma who cooperated with it, but Laoganma. The original serious criminal case has inadvertently become the source of happiness for countless people.

But as we all know, there has been a similar situation in the automobile circle, but the outcome of the incident is much more serious.

At noon on July 18 and 12, BYD issued the Statement on Li Juan and others fraudulently using BYD's name to carry out related business, claiming that Li Juan and others fraudulently used BYD's executive status and forged BYD's seal. Under this circumstance, BYD is unaware of the contract signed by Li Juan with any unit or institution, and has nothing to do with BYD.

Li Juan, the protagonist of the story, played a role similar to Tencent. In the past three years, she has arranged more than 30 advertising providers to advertise for BYD, including many heavy projects such as Arsenal. But in the end, she was called "Gui Li" by BYD, and BYD refused to pay the advertising fees for all the marketing activities that had been completed before.

Speaking of the reasons for the refusal, it was said earlier that "BYD didn't know, and it had nothing to do with BYD", but strangely, all the projects carried out in Li Juan during this period were carried out with the participation of BYD executives or with the cooperation of BYD local dealers. It is absolutely impossible to say that BYD doesn't know.

Of course, some people say that Li Juan is a liar who wants to run away with money, but she has actually done advertisements and activities. In other words, money is spent and things are done. The only problem is that no one pays the bill.

Up to now, two years have passed, and no updated progress has been disclosed. It is unknown whether the advance payment of more than 30 suppliers has been paid in full, and even Li Juan's "initial motivation" is not completely clear.

Sad and happy, the goal between Audi Ying and finidi is full of drama. On the morning of 2019165438+10/3, many people found an "interesting" advertisement in the circle of friends. From publishers to copywriters, they are all Audi, but the content of the advertising video is shown as another car brand-finidi, UK.

Shortly after the "Zhang Guan Dai Li" Oolong incident, Tencent Advertising published an "apology letter" in the official Weibo. Generally speaking, due to the negligence of the service provider, the advertising materials were played incorrectly. Promise to share the corresponding compensation liability with the service provider.

After the incident was investigated clearly, the British finidi responded to the incident:

"Know you, brother. Received a 30th birthday present from finidi, England. Let us work together to enlighten the future and release our potential. "

And Audi is also generous, immediately responded:

"I hope we can go on bravely together and create better possibilities for travel together. In early winter, I wish you meet warm people and drink warm water. I will stick a warm baby for you. Love your Audi. "

After the two brands exchanged pleasantries, the farce ended. At the same time, the two sides also took this opportunity to carry out an "unexpected" marketing campaign, which achieved unexpectedly good results.

However, while laughing, the constant occurrence of similar incidents should also trigger our new thinking. The own goal of Audi Ying and finidi can be attributed to the staff's temporary mistakes. However, the fraud in Goose Factory and the Li Juan incident are both out-and-out "commercial accidents".

Such a large-scale commercial cooperation must involve the internal personnel of the injured party. However, under the heavy inspection of the company's legal department, marketing department and finance department, no qualification fraud and official seal fraud were found. In the meantime, whether intentionally or negligently, the relevant personnel should be responsible for this matter.

Thought of here have to admire or Li Guoqing prescient, want to seize power directly control the official seal of Dangdang, I wonder if this is a kind of "prophecy"?

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.