Do you know these copywriting layout routines in WeChat circle of friends?

As the saying goes, "routines have won people's hearts since ancient times", and micro-businesses know that no WeChat friends will automatically buy your products, so WeChat business can only take the initiative. Wechat marketing is different from other forms of marketing. I want to convert fans when I add friends. We should start collecting money when our friends still trust and are satisfied with you the most. Time waits for no one, and so does money!

1, the circle of friends should display the rules.

Friends circle life+professionalism

Friends circle should first show your professionalism, constantly strengthen your professionalism among friends, and let everyone know what you do. For example, I do new media operations, but if my circle of friends doesn't have any operational information, how can I convince your friends that you are an expert in this field?

But it can't be all dry goods marketing content. Occasionally, you can take the initiative to make your own number more humanized, instead of giving people a feeling of pure marketing number. We are all willing to deal with a living person, not a machine. The essence of marketing is to communicate with people and maintain relationships. Without this, the transformation will not last long.

2. transformation rules: video > picture > text > link.

Try not to send links if you can, because the link opening rate is the lowest. So if you can add words and pictures, or words and micro-videos (within one minute), the effect will be better. We can try to publish the same content at different times without different forms of communication. Because different users have different sensitivities to different communication forms.

3. The copy should be targeted.

It is necessary to group customers well and publish different copies for different customer groups.

On the one hand, only precision marketing can produce reach effect. On the other hand, if you post irrelevant information to irrelevant people, it is an information harassment for them. It's easy to arouse their disgust and even hack you. There may be many people in your circle of friends, and you can manage them according to the different attributes of users. Providing good information to the right people is a help to them. The grouping of friends, I believe everyone understands. If you don't understand, then hit the wall.

4. Copywriting should be simple, brief and interactive.

Friends circle marketing copy must be simple, brief and interactive. Because the circle of friends is reading in a fragmented time, everyone is very busy. The longer the copy, the lower the conversion rate. Usually, it will add more interactivity, such as guessing correctly, winning prizes, praising prizes and so on. For example, today my live broadcast exceeded 100 people, so I streaked. Like to witness together!

What is the best copy length?

If a copy can only be opened by clicking on the text, it is a failure. Dozens of words condense what you want to promote.

5. What kind of content is the most penetrating?

We need to know what kind of content users like, and then you can write a copy that can be turned into a transaction. The most popular content in the circle of friends is interesting, valuable and short. This is also the premise for us to create a circle of friends. From the user's point of view, it can help users, and the content that is valuable to users can impress users.

6, friends circle transaction universal copy

1) Tell the selling point of the product in the shortest words.

The selling point of a product can be condensed in one sentence. If your product has many selling points, I suggest you send a circle of friends to each selling point. Every time you send a circle of friends, highlight a product selling point. Over time, you can influence users in your circle of friends. Copywriting does not need good written expression, as long as it is easy to understand. Too melodramatic copywriting has a lower conversion rate.

2) Use more factual cases to speak.

You should do as many successful cases as possible and let customers speak for you. Even if it is a free experience at first, let them experience good products and take the initiative to speak for you. If it is really difficult, you can find your friends and ask them to act as a "water army" for you. Don't be embarrassed. This is really important. Everyone likes to watch the fun. If one person says yes and ten people say yes, you may not feel anything. But what if there are 10 thousand people and 100 thousand people say this course is good? Do you have the idea of trying to listen?

This is the influence, moving. So, if someone buys your product, you can save the screenshot as the material of the strength of your circle of friends. Remember, huangpo sells melons, but it's no use praising them. No matter how good things are, not many people believe them when they come out of your mouth. It's better to say ten words than a customer to help you say one. Therefore, it is very important to find ways to get customers to speak for you and build successful cases.

3) Powerful "If … Then ……" sentence pattern

The sentence pattern of "If ... Then ..." will be even more touching, and this copywriting mode is also highly respected by Qin. I once tried this sentence pattern, which brought me four or five thousand yuan a day. For example, if you use my method, I guarantee that you can earn your registration fee back in the course of class. If I can use this method earlier, at least I can earn100000.