Starbucks met hi tea and talked about it.

Neo, the founder of Xicha, is very concerned about products. He collects feedback through channels such as Weibo and does product iterations every day. He knows very well that the basic skill of a restaurant is to ensure that all products are not bad. If all the products the guests eat are good, they will come again next time. If there are new products that focus on delicious food, they will continue to attract customers. Xicha has accumulated the first batch of fans through continuous improvement and production of new products.

In marketing, Xicha focuses on turning itself into a social currency. Xicha is positioned as a Starbucks, representing the high-quality and high-enjoyment petty bourgeoisie life under the consumption upgrade. In your spare time in the afternoon, you want to go to Starbucks for a cup of coffee, take a photo and spend the afternoon there. Love of tea is a symbol of youth, uniqueness, petty bourgeoisie and high quality pursued by young people. Xicha depicts a youthful, energetic, error-making but changeable image. It represents the spiritual essence of the current consumption upgrade.

Through the shaping of brand image and the embodiment of brand value, users are willing to carry out publicity, so that Xicha can achieve good brand communication. After the circle of friends hangs its appetite, it will be announced and developed, so that every consumer who has seen hi-tea in the circle of friends is full of expectations. That's why there was a long queue when Xicha opened.

Capitalists took a fancy to the brand image of Hi Tea, which, like Starbucks, represents the spiritual essence of consumption upgrading. Love tea can bring extra value to consumers. Consumers are willing to pay for this extra value. In particular, hi-tea can become consumers' social currency, meeting consumers' needs of shaping themselves and showing off themselves. When the financing of Xicha develops to a certain stage, investors will join hands to push Xicha to the market. Once the market is successful, Xicha will reach another new capital level.

The reason why tea is so popular lies in quality, proper brand positioning and proper marketing. Every entrepreneur and project are the same, and the heart of quality, service and proper brand positioning are the basis of brand image.