Double Eleven Marketing Planning Plan

The upcoming Double Ten will undoubtedly kick off another e-commerce war. Under such circumstances, Taobao shop owners must start to tighten their nerves and prepare their troops carefully. . The following is the Double Eleven planning copy brought to you by the editor. You are welcome to read and refer to it. Let’s take a look at it together!

Double Eleven Marketing Planning Plan

Double Eleven National Day is coming soon, and we are now going to make an event planning plan, and invest in several special exhibitions during the next Double Eleven, or hold a Juhuasuan. So the goal is clear, what should we do next? In fact, it is a complete process, so what is a complete process of event planning? Below, I will give a general introduction here:

Selection

Which product should be used for the event? When choosing a product, you must fully consider what its sales will be if the event goes up. This step is considered event evaluation, because you can't just take the one in the store. If you don’t have a product that has any sales, go to the event. Even if you want to, Taobao won’t allow it. Therefore, under normal circumstances, the products on the event are the most popular products in our store. After all, the best-selling products indicate high user acceptance. In essence, it explains the market response. Activity price calculation

People always ask for discounts when participating in Taobao activities. You can roughly calculate it. If the Taobao waiter agrees, you can participate in the activity, but the prerequisite is a 50% discount. Then you can You have to calculate, if you offer a 50% discount and free shipping, will you lose money? How much will you lose? If not, how much money can I make? In most cases, your products will be promoted, and in terms of price, they will be outnumbered. There is a lot of water squeezed out. In other words, people are well-informed and can almost estimate the cost price of your product by looking at the pictures, so the waiter will try his best to lower the price. Precisely because Comrade Waiter has this hobby, the initial pricing of event products is still very important. Your price arrangement for event products is also very important.

In-store marketing planning

After all, the last event cannot be wasted. So, should we also do a series of marketing plans in the store, such as free gifts with purchases and matching items? Packages, etc., the purpose of this is to increase the unit price per customer. Although this is a bit reluctant for customers, why? Because all purchases through events are basically for event products. However, there is a problem here. If customers don't buy it, it doesn't mean that it can't be left without it.

Adjusting goods

Since there is going to be an event, you have to prepare the goods here. You can’t just go in after they are sold out, otherwise it will be too late. Fifth, customer service management after the event is online

Students who have participated in events should know that when a better event is online, your customer service work will be very important. You can't just chat with customers all the time. If you are so absorbed in chatting, you will either make other customers leave, or the customer will say a few words about you in his comments after receiving the goods. You have to know that what he said is shown, which is not good. Moreover, even if you want to chat, you don't have the opportunity. Your computer keeps playing the dialogue, and you can't handle it yourself. Judging from the situation of my activities, the computer basically freezes after a good event, so it is very important to write automatic replies in advance. In this automatic reply, you should write everything you can think of. Don't be afraid of long text. The key is to respond to customer questions as much as possible.

Delivery

Depending on the size of the event, it is important to prepare some goods in advance and pack them first. Otherwise, if there are too many customers and your delivery speed is slow, it will It affects the store's rating, so this must be clear. After-sales processing

After delivery, customers receive the goods one after another. At this time, trouble comes. There are all kinds of comments. For example, what should I do if I encounter a negative review? How to solve it? These are all issues to consider. The above is the simplest content that must be taken into consideration when planning an event. It must be noted that the process must be complete and the plan must be implemented at the execution level. What kind of resources do you need to cooperate with you? What will be included in the event? If such a situation occurs, you must clearly explain how you solve it and avoid it, etc., or at least take precautions.