How do optical shops do promotional activities?

In fact, it is not easy to do promotional activities, and it is even more difficult to make results. The question defines "optical shop", so let's talk about it in detail.

First, according to the general process, we should determine the promotion objectives, prepare the activity budget, make the promotion plan and summarize the activities. We only mention this part, and don't focus on it.

Second, the activity plan. Let's cut to the chase. Optical shop, what kind of promotion plan is suitable?

1, general promotion activities: generally everyone can think of or see, including buying glasses frames to send glasses, buying glasses to send glasses frames, conducting free eye tests, discounts, price reductions and so on.

2. Special promotion activities: ordinary promotion activities can be carried out daily as basic promotion activities. What are the different promotional activities? 1) joint promotion, that is, cooperation with related industries, resource exchange, such as cooperation with training institutions, giving designated coupons. * * A reduction of RMB 100 for trainees from training institutions to wear glasses at the store; 2) Give people a discount, such as taking a person to wear glasses, which can reduce 50 yuan cash; If you bring two people, you can reduce 1 10 yuan cash; If you bring three people to get glasses, you can get 1 500 yuan's glasses directly for free; 3) Replace old glasses with new ones. Anyone who brings old glasses can directly deduct 100 yuan in cash, and the old glasses sold in our store can deduct 15 yuan in cash. There are many such activities, so I won't list them one by one.

In fact, we can learn from other industries and some better promotional activities.