Design objectives of commercial space design

First of all, we should analyze the customer brand, dig and refine the brand core value and image personality, make clear project positioning and planning for the commercial space according to the consumer positioning, and design from the height of the brand.

Secondly, while carrying out creative design according to the location, area, structure and regional function of commercial space, we should strictly refer to the enterprise CI image, so as to make space design a scientific extension of the enterprise CI image, which not only maximizes the use of space, but also maintains the unity and continuity of brand communication.

Thirdly, the application of soft-packed display, props installation and multimedia intelligent technology can realize the integrated spatial environment atmosphere of motion, quietness, truth and emptiness, form vivid sensory experience of visual impact, auditory appeal, tactile activation, taste and smell stimulation, and make brands and consumers feel emotion and stimulate purchase behavior.

Finally, according to the market and customer budget investment, scientifically and reasonably control and reduce the customer's cost investment in space design and decoration engineering.