A young man in Zhejiang opened five stores in a row, giving 50% discount to people over 65. Why did he do it?

Because of my conscience, I am 48 years old and have been engaged in catering for nearly 30 years. Now he is the senior manager (operation director) of a large local restaurant chain enterprise, the deputy director of the catering manager Committee of the Municipal Hotel Association, the national catering personal rating judge, and the national hotel waiter senior technician. Let me tell you some catering experience and experience. Your gross profit is too low. The average gross profit should be 65%. I mean gross profit. 2. Your decoration is a little depressing, and guests will think the food is not good. Don't pursue catering: novelty, dabbling and fashion ... making money is the last word. Your decoration will not give guests a good dining experience, so I won't go next time. I haven't tasted your products, so I have no say.

Just remember one thing: color, fragrance, taste, shape and device are the key to winning the product. Others, you don't know your internal management, and you don't know your marketing methods. If it is more detailed, you can consult me, including: psychological preparation, site selection, setting up kitchen, setting up front hall, purchasing goods, countdown to opening, how to operate, promote sales, various forms of application, internal management, various rules and regulations, open source and throttling, cost control, accounting and so on. You can go and have a look, hoping to help your customers have standards in mind.

If you do well, he will naturally visit your shop frequently. There are many shopkeepers who always have misunderstandings and engage in activities when business is not good. In fact, all kinds of marketing activities only help you get more customers, and you are almost worse than your competitors. You still can't keep people and lose more customers. No matter how many customers you have, this is just a comparison between you and your competitors. Do you want to help others pump the water out of the house? Or do you want to tell customers that others are better? Details determine success or failure. Although these details are not all the business of this store, this is only a small project, but these details, constantly superimposed and enlarged, will make a store's business better; Combine your own advantages and see where you need to improve, so that your store can go further.