How to treat Andy Lau Xiaoman's copywriting accused of plagiarism and publicly defended by the original author?

A topic of "Audi Xiaoman advertisement is accused of plagiarism" has pushed Audi to the forefront of public opinion. How to treat Andy Lau Xiaoman's copywriting accused of plagiarism and publicly defended by the original author?

Andy Lau Xiaoman's copy was accused of plagiarism.

Many brands in Xiaoman use this solar term to promote their products, and the Audi brand endorsed by Andy Lau has also released promotional copy. Although it is a simple popular science video of Xiaoman solar terms, it instantly becomes a high-level blockbuster because of Andy Lau's narration and natural stretching. Soon, this video of Andy Lau was dynamically liked by more than 5 million people, and1100,000 people left messages.

This advertisement does not introduce a car model, but only asks Andy Lau to talk about a philosophy of life. Andy Lau's gentle and affectionate narration has been widely loved by netizens, and he is known as the "clean stream" and "masterpiece" of advertising marketing. However, the style of painting soon reversed. A netizen named "Man Ge of Peking University" commented under the video, and almost all the video copy of the advertisement copied the video copy released by 202 1.

How to treat being publicly defended by the original author?

A promotional video released by Andy Lau for an Audi car was accused of copying the copy of Xiaoman from Peking University, which triggered a heated discussion among netizens. At present, in addition to no response to the copywriting, Audi, Andy Lau and the creative institutions that Audi cooperated with all responded. First, Audi publicly apologized to Andy Lau and Peking University Xiaoman, and at the same time copied the video off the shelf, and then the creative organization apologized.

After the fermentation, Audi immediately apologized, saying that our video was submitted and executed by creative institutions, and we Audi still respected intellectual property rights. The implication is to throw the pot to the advertising company. Oh! Advertising companies can't sit still. Can you throw me the pot? I also made it clear immediately that there was no problem in our company, but the Audi service team had a weak sense of copyright and used copywriting without good communication. Our company also respects and protects the rights and interests of the original author!

The advertising copy was ridiculed as copying and pasting, and Audi publicly apologized and admitted that "the supervision was weak and the audit was not strict". In the "car accident", someone should take responsibility. Protecting originality means protecting innovation. Plagiarism is an industry scandal, and it is even more suspected of breaking the law. We must have zero tolerance. This matter can't end with an apology, but should be an opportunity for industry reflection. How to build an effective prevention mechanism?