I want to be Art editor, an advertising planner. What preparations do I need to make? I am a college student now, majoring in animation design, and my major is very general.

My friend, as a senior who has graduated for two years, my present career is also the direction you mentioned. I'm here to talk about my deep feelings, hoping to help you:

Scarcity produces value, and value determines income-it can describe everything in the world and can also be applied to work.

70% people look for jobs to make a living, not for interest, which is caused by China's educational constitution and huge population. Therefore, two or three years after graduation is a period when many people adapt to their choices and find their way. So, if you don't have special skills, I suggest you master more things. At school, these are much more useful than drinking a few glasses of wine and dating a few times.

First, in school, it is very important to improve your ability, which is reflected in obtaining more certificates. For a person with no work experience, your certificate is the most convincing. No matter what industry you are engaged in, CET-4 and CET-6 are a plus weight. If you can have the qualification certificate of other foreign languages, it will make your future career choices much wider, and professional qualification certificates and some certifications are also very useful.

Second, student cadres are also a topic worth talking about. When I was at school, I devoted myself to studying. I never thought of being a "chairman or president" and despising these things. But I think as a way of life, if there is an opportunity and it does not affect our values and ideas, I suggest doing some work, which is also a highlight of my job search. Empathy shows that you can take these positions and prove that you are still relative to others.

Third, strive to participate in more practical activities. This is not empirical. The ancients said: "Reading thousands of books is not as good as Wan Li Road, and reading countless people is not as good as Wan Li Road." Therefore, on the one hand, practice exercises one's patience and toughness, and also learns to appreciate hard-won money, which is beneficial to oneself. What's more, in the process of finding a job, work experience is the biggest weight, so when we practice, we should arrange our own internship projects and time, feel and find our own direction, instead of wasting time.

Fourth, if you really plan to take the postgraduate entrance examination instead of escaping the current employment pressure or vanity, you must stick to your own ideas to take the exam, because in people's career, some things we often say are arranged in this way.

In the general career development, in the long run, the educational background, work experience, vocational skill certificate, appearance and the value order of these are roughly as follows: vocational qualification certificate >; Education > work experience > appearance (of course, I want to say that this is just a personal opinion)

Fifth, finally, what you said about advertising, I feel professional. In fact, we all know this, the system. Otherwise, why don't Hong Kong people recognize mainland education, right?

Sixth, if we can go to a big environment, a good environment and try to exercise in that environment, personally, first-tier cities are not terrible, but having the opportunity to go abroad will be of great help to our growth, whether it is for our future career development or career.

First of all, talk about Art editor:

Art editor needs to have a strong aesthetic ability, at least in line with the aesthetics of ordinary people, because popular works are often far from "performance art", after all, we want the market.

1, improve literary literacy and writing ability

2, improve the design ability, generally master three commonly used design software (many companies want you to be a design editor, so this is more important, this ability is better than nothing)

3. Learn more about international cutting-edge fashion information, such as magazines, fashion websites, smog aprons, forums, look at our exchanges and broaden our horizons.

4. Improve your philosophical accomplishment and exercise your thinking. Many times, our works need a harmonious combination of graphics and text. The same pictures and texts, different people will make different effects, not to mention how different the power of different words is.

5. Enrich your knowledge, so that you won't appear immature and avoid some jokes.

Secondly, talk about advertising planners.

Let me talk about the details first:

There are many kinds of advertisements, such as animation, print, and many extended media, such as various platforms on the internet now.

Innovation is the core competitiveness of advertising.

1, advertising planners need to master a lot of information and knowledge and constantly improve their professional ability in order to increase their knowledge. Because innovation comes from these accumulations.

2. Learn excellent advertising works and stand on the shoulders of excellent people to achieve better self.

There is no doubt that planning needs you to create from copywriting to design. Even if you have a designer, technology, etc.

4. In the case of print advertising, what you reveal is the creative combination of pictures and texts, the creative theme put forward, and the effect achieved for customers to sign the bill. In the case of animation advertising, it is generally to submit your creative animation script (similar to the script), which already has your creativity and will become the final film through shooting and production.

Let's talk about the general situation:

If you are in a big advertising company, what we will do is the integration of multimedia advertisements, plus the planning of marketing channels and marketing methods. This kind of advertising planning involves a wider range.

But in any case, the most important thing in advertising planning is to refine the selling points, highlight the core, find the core of creative expression, and effectively convey the effects of products, service themes and selling points. For the audience. Frankly speaking, the commercial category will eventually promote sales, and the public welfare category will achieve its goal. The most needed potential is innovative thinking, logical thinking ability and good visual aesthetic ability, which can be cultivated step by step to a great extent.

Follow your interests, and you are the closest to success. My hands are sore, I hope this can help you!