Talking about the future development trend of Zhengzhou.

As the provincial party committee and government put the integration of Zhengzhou and Bian into the strategic layout of the rise and development of the Central Plains, Zhengzhou and Kaifeng, which face each other in the east and west and are connected by highways, ushered in a golden strategic opportunity period. Vigorously promote the sound and rapid economic and social development of Zhengzhou and Kaifeng, and promote the cultural brand building of Zhengzhou and Kaifeng at a higher level and starting point. We still have a lot of basic work to start from scratch. First, the establishment of urban public image and cultural brand communication strategy research institutions. The research institution is affiliated to the research institution of the Propaganda Department of the Municipal Party Committee in nature, relying on Zhengzhou Academy of Social Sciences (or Zhengzhou Social Science Association). The Propaganda Department of the Municipal Party Committee manages and supervises the work of the research room by allocating start-up funds and project funds. The studio implements the project management system, the staff adopts the project employment system, integrates with the platform, organizes the team according to the project, and all the experts and scholars in the research room are part-time except the necessary personnel. Most experts and scholars in the research room can open their doors and look at domestic and provincial universities, research institutes and cultural communication companies. The research room is composed of administrative secretary and scientific research secretary, forming an operating entity and platform, which is convenient for brainstorming and plays an integral role in detonating Zhengzhou's cultural nuclear power. Second, adhere to the guidance of Scientific Outlook on Development, and apply the theories and methods of cultural geography, tourism, communication, marketing, cultural creativity, brand building, traffic geography, human resources and other disciplines or specialties to develop cultural products, enhance and increase high-tech added value or high-cultural added value, integrate the cultural development and economic development of Zhengzhou and Kaifeng, and integrate cultural industries with traditional industries, so that soft power can serve the objective development of Zhengzhou and Kaifeng. Thirdly, in order to promote the cultural resources of Zhengzhou and Kaifeng in the form of industrial resources and brand resources, the macro-innovation strategy of cultural resources integration and cultural brand building in Zhengzhou and Kaifeng is put forward with the times, so that Zhengzhou and Kaifeng can become multi-level booths for displaying and marketing Henan cultural resources, and the planar cultural development strategy can be adjusted to a three-dimensional and systematic cultural development strategy. For example, how to make scientific use of inter-city cultural resources, promote cultural undertakings and industrial innovation in Zhengzhou and Kaifeng, and promote cultural brand building in Zhengzhou and Kaifeng at a higher level and starting point. Fourthly, through a series of investigation, academic research, comparison and demonstration, the operational countermeasures for the integration of cultural resources and the construction of cultural brands in Zhengzhou and Kaifeng are formed. That is to say, the cultural integration strategy of "integrating Zheng and Bian, bundling resources and highlighting characteristics" is implemented, including visiting the Twin Towers (Erqi Tower and Iron Tower), one mountain (Songshan Mountain), one water (Yellow River), one battlefield (Guandu), two ancient and modern streets (Songduyu Street and Centennial Dehua Street) and two ancient and modern lakes (Panyang Lake and Ruyi Lake). , business culture, Shaolin culture, food culture and other brand building. Fifth, it is necessary to define and determine the cultural resources, formulate scientific and effective standards and principles, and then determine and confirm all the cultural contents of Zhengzhou and Kaifeng from several aspects or levels, determine the cultural resources of Zhengzhou and Kaifeng, and establish the object of integrating them. It is planned to integrate cultural resources in specific ways and methods, and analyze the contents of cultural resources into various resource systems according to different levels and scattered regions. For example, we can roughly divide the cultural resources of the two cities into relics, history, architecture, food, art, religion, enterprises and celebrities. Sixth, on the basis of checking and sorting out the cultural resources in Zhengzhou and Kaifeng, we can determine the cultural resources that can be used to build brands, that is, brand positioning. Then, according to the geographical location, traffic conditions and environmental background, it will be integrated to lay the foundation for the formation of the integration strategy of cultural resources in Zhengzhou. Among them, the determination and construction of cultural brands is the focus of investigation. It is planned to distribute 300 questionnaires to experts and scholars inside and outside the province to brainstorm and solicit opinions extensively. Seventh, divide and explore brand categories: scenic spots, famous cities, celebrities and famous enterprises. At the same time, introduce or develop important concepts and ideas, and explore the advantages and potential of famous, special, excellent and famous brands mainly from theory and art. Integrating the cultural resources of Zhengzhou and Kaifeng, forming a system, revealing its tourism cultural value and carrying out development strategy research can create a new academic model for the study of ancient capital culture and open up a new road, that is, closely combining the study of ancient capital history and culture with the development of contemporary society. Eighth, refine the macro strategy and specific brand building ideas for the integration of cultural resources in Zhengzhou. Brand building is carried out in the determination of brand personality and taste, the promotion and creation of brand competitiveness, and the division of brand system and content (goods, organizations, individuals, events and regions). Our goal is to make the cultural resources of the site and the historical and cultural resources mutually confirm, the architectural art and cultural resources mutually reflect, and the celebrity cultural resources and the historical and cultural resources interactively add value, thus laying the foundation for the cultural brand building of Zhengzhou and Kaifeng. Ninth, explore specific and effective brand building methods. Such as lasting or short-lived, through government implementation and public opinion dissemination and promotion; Through quantitative expansion and qualitative development, as well as public relations and marketing and other means. At the same time, pay attention to the value-added effect of the brand, expand its tangible and intangible radiation effect, and create an environment for it to rush out of the province and even abroad. Tenth, protect and innovate established brands and promote the preservation and appreciation of brands. By integrating the cultural resources of Ryan and Zhengzhou in a point-to-area or point-to-line way, a specific tourism resource system combining natural landscape and human landscape can be formed, and a specific tourism culture development strategy can be formed by combining it with certain cultural activities. This can undoubtedly form many specific resource development strategies for economic and tourism development.

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