Talk about the passion in TED talk.

TED talk is the most popular talk show in the world. People with ideas from all fields in the world give a speech of no more than 18 minutes. It seems that everyone's speech is unique, but after listening to it more, you will find that it is also full of routines. After careful comparison and analysis, you will find that their contents are similar, even their values are almost identical, and they taste like chicken soup. Some people say that TED is a new age religion.

Watching every speech, we will admire the humor of the speaker and feel that everything is under control. But these seemingly natural speeches have actually been rehearsed dozens of times. Those successful speakers are not only experts in their own fields, but also speakers.

You must show enthusiasm for what you are talking about, not because you are invited to give a speech, not because you want to gain any benefits or fame from this speech.

Those successful speakers are especially good at mobilizing the enthusiasm of the audience with passion and infecting them. Passion, we can understand it as "enthusiasm" or "passion".

It is absolutely necessary for you to do so, or you can tell the truth. This thing, this truth, is so awesome that you can't help telling the audience.

First of all, you must have such enthusiasm to arouse the enthusiasm of others.

This enthusiasm is not a whim, but a self-identity and self-confidence based on the accumulation of capital at a higher level.

The CEO of Starbucks said: I'm not interested in coffee. I am interested in giving people a third place to stay at home and outside of work.

Tony Hsieh of Zappos said, I'm not interested in selling shoes. I am interested in providing better service to customers. We are not delivering shoes to customers, we are delivering happiness.

Believe it or not, they finally made products that make people's lives better. What is the excitement of these people? Passion is like self-identity.

I often hear people calling themselves "overtime dogs". I think this is a sign of no passion. Do you really think you are a dog? At least I think I'm changing the world by working overtime!

Successful speakers are always good at discovering and highlighting the meaning of their own affairs.

A little girl lost her legs in a traffic accident as a child. Later, she exercised with artificial limbs and finally became an athlete. He said: I never consider myself disabled, but I think I have gained a super power: I can choose which foot I want to use today according to my own preferences, just like changing clothes. Is it okay?

This passion is contagious. Whether Hitler or Martin Luther King, we found that. People with leadership can always mobilize the emotions of others. We often feel that in a group, if someone can show passion, other abilities will follow him.

Look at those entrepreneurs who sell our format dreams and their products every day. The more passion they have, the more successful their company will be, and the less gossip they will have in their personal lives. Nowadays, many investors meet entrepreneurs, and the decisive factor to decide whether to invest or not is not only the market opportunity and the ability of entrepreneurs, but also the passion of entrepreneurs.

Jobs said: What makes your heart sing? In our daily work, even if we haven't found that kind of passion yet, we should at least try to show it first. There is a proverb that says: Pretend until you succeed. Maybe pretending is enough, just like a little girl stealing her mother's lipstick, so is passion. Maybe pretend it's true. It's like making a boring report. If you just complain and watch ppt, everyone will bow their heads and play with their mobile phones except you. If the speaker shows a provocative attitude: I think this is the problem. Can you believe it? Then there will be questions in the questioning session. Whether the report is important or not, this boring report will definitely become interesting in the end.

-Read Wan Weigang's Show Enthusiasm, and others will believe that you are really doing it.