What's so special about the crushed ice cream made by LU ZHOU LAO JIAO CO.,LTD Co., Ltd.?

At about 5pm on September 2nd, a Weibo of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. attracted the attention of netizens. "I've always admired ice cream, without ice or sugar, and added a little LU ZHOU LAO JIAO CO.,LTD Co., Ltd. in this way, it became the # Liquor Fragments Ice Cream # of X@ Zhong of LU ZHOU LAO JIAO CO.,LTD Co., Ltd." As can be seen from the six pictures sent out, the ice cream is light yellow and looks very appetizing. The words "containing Luzhou-flavor liquor" are printed on the white wrapping paper, and the ice cream is called "fragments". At the same time, in addition to the words LU ZHOU LAO JIAO CO.,LTD Co., Ltd. printed on the wrapping paper, Chinese characters were added.

It is understood that Zhong Quan's full name is Chinese Food (Shanghai) Co., Ltd., which was established in March 20 18. During the "Double Eleven" last year, the appearance of the new online ice cream "Gao Xue" made it famous at one fell swoop. According to public media reports, in the cold weather, the company only sold this ice cream, and its daily sales exceeded 4 million, making it a famous marketing case in the ice cream industry.

But in the eyes of netizens, they may not care about Zhong's fame, but about the "cross-border" of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. In netizens' messages, in addition to wanting to "fragment" and "taste the taste of ice cream mixed with white wine", some netizens left a message saying, "I am drunk when I see the name."

As early as 20 17, with the popularity of to the sky kingdom, LU ZHOU LAO JIAO CO.,LTD launched the Guofeng fruit wine brand "Taohua Zui" for young urban women; 20 18 February, perfume of LU ZHOU LAO JIAO CO.,LTD co., ltd. became popular in Weibo. This cross-border also led to a 94 1% increase in sales of Tmall's official flagship store and a PV increase of 1870%. ...

Ouyang Liqian believes that since 20 14, with the advent of the new media era, enterprises represented by alcohol e-commerce have begun to make great strides in cross-border brand interaction with health care products, automobiles and other industries. "The most talked about at that time was that film and television IP entered the liquor industry, such as foreign wine, peach blossom drunkenness and so on." From 20 16, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. launched customized perfume, which triggered a cross-border tide of well-known wine enterprises. In addition, the cross-border Zhang Xiaohe of Jiang, the cross-border Swarovski of Wuliangye, and the cross-border Six Gods of Ruiao have also appeared.

In addition, Luzhou Laojiao special song launched the food selection activity of the British food list of Chinese food group; Kweichow Moutai Liquor Marketing Co., Ltd. plans to launch the "National Square Dance Public Welfare Promotion Series"; Moutai prince Wine and Tmall launched "Maotai Coffee"; Jin Shiyuan, Yanghe, Maotai and Wuliangye. Has settled in the medical and health industry; Even the recently popular "Maotai canvas shoes" ... Many wine companies have crossed the border into food, medical and health, manufacturing and other industries, creating cross-border marketing cases that explode again and again and play new tricks.