What is the routine of Explosicum yogurt big twist in the market? .

There is no routine in Explosicum's yogurt twist, which is a very common online celebrity food. Yogurt twist with high oil, high sugar and high calorie is not a necessity, and the purchase process takes a long time. These two points determine that as a commodity, the repurchase rate of yogurt twist is relatively low. The agglomeration effect of business circle brings consumers with consumption demand together, resulting in queuing.

The queuing phenomenon of "Yogurt Big Twist" is a concrete manifestation of the rising leisure consumption in the province. Compared with the lower cost of money, the time cost of purchasing yogurt twist is higher. During the reporters' visits for several days, it was found that the phenomenon of "queuing for 40 minutes to buy twist" was more common. Have spare money to go to the business circle for leisure, and have time to queue up to buy twist. The appearance of queuing for popular stalls in the business circle is actually a sample of the recovery of the physical leisure economy.

Hot reason: follow the trend and join in the fun

What is the reason why "Yogurt Big Twist" has become an "online celebrity" and attracted people to queue up to buy it? The reporter saw that many people waiting in line were passing by and saw the queue, and they took a look at it with the mentality of joining in the fun. From time to time, they can hear "why are so many people waiting in line?" Let's take a look at "and" this is the "yogurt twist" that can be fired. Buy some. "

The production of "Yogurt Big Twist" itself is not complicated, but some innovations have been made on the basis of traditional twist production, which is also in line with people's psychology of "early adopters" of new things. In addition, the rapid popularization of the Internet has also accelerated the birth of "network celebrity food". It has become a fashion for people to follow the trend of punching cards. It can also be said that what they eat is not twist, but something fresh.