2023 CCTV Spring Festival Gala Logo + Mascot 2017 Spring Festival Gala Mascot

2023 CCTV Spring Festival Gala Logo + Mascot

_2023 CCTV Spring Festival Gala Logo

Spring Festival Gala Logo Introduction:

From "Rabbit Yuanyuan" The gesture of leaping upward is fixed, and at the same time it is a fantasy variation of the calligraphy character "卯". The overall design is full of the momentum of vigorously striving for a new journey and the strength of the spirit and elegance, highlighting that Chinese characters are both words and paintings. The unique beauty interprets the meaning and hope of "the leaping and upward Year of the Rabbit" with endless meaning.

Spring Festival Gala logo picture: click to view

_2023 CCTV mascot

Mascot name: Rabbit Tuantuan

Mascot introduction: < /p>

1. Taking the meaning of "Anhui Model Rat Rabbit" - "Rabbit Yuanyuan" = Chinese science story + Chinese traditional culture

The mascot "Rabbit Yuanyuan" not only condenses Based on the preferences and expectations of the entire Internet audience based on big data research, it contains the meaning and beauty of the zodiac rabbit in traditional culture, and also creatively presents the scientific research achievements of Chinese scientists.

The "Anhui Model Rat Rabbit" is the earliest lagomorph found in the world so far. It lived in the Early Paleocene Epoch 62 million years ago. It was discovered and named by Mr. Li Chuangkui of the Institute of Vertebrate Paleontology and Paleoanthropology, Chinese Academy of Sciences. The fossil is now collected in the China Museum of Paleontology. Li Chuankui and other older generation paleontologists have led scientific research teams in the mountains and Gobi deserts of their motherland for decades, filling in the blanks step by step, so that our country has nearly complete fossil evidence of rabbit evolution. The iconic four incisors of "Rabbit Yuanyuan" are taken from the typical characteristics of the ecological restoration image of the "Anhui Model Rat Rabbit" fossil. Experts said that the Spring Festival Gala mascot "Rabbit Yuanyuan" is not only the zodiac rabbit in the traditional cultural sense, but also the "ancestor" of the Chinese white rabbit that embodies the spirit of exploration of Chinese scientists. Picture explanation

2. Looking for traditional colors - cursive script and painting, the lucky rabbit transforms into the calligraphy character "卯"

The body of "Rabbit Yuanyuan" is not only filled with vastness The audience’s preferences and expectations also bring together the innovative ideas of artists.

The design of the mascot "Rabbit Yuanyuan" was completed by Mr. Chen Xiangbo, the chief designer and director of Guan Shanyue Art Museum, and the Spring Festival Gala visual design team, which took 4 months to complete. The overall image is based on the basic characteristics of the Chinese white rabbit, incorporates the aesthetic style of traditional Chinese gongbi, and is completed using 3D modeling technology. The erect ears, the slightly raised head, and the puffed out chest all show the spirit of forging ahead.

A piece of auspicious red, the auspicious rabbit turns into cursive script. As the logo designer of China's lunar exploration project and China's planetary exploration project, Gu Yongjiang, the chief designer of the 2023 Spring Festival Gala logo, combined the posture of the mascot "Rabbit Yuanyuan" to freeze the moment of leaping upward. From the cursive image of Chinese calligraphy art, A brand new character "Mao" is transformed into a moving figure in the stillness - the character "Mao" is like the shape of a door opening, the shape of a rabbit is leaping upward, the rabbit is leaping open the spring door, and the new atmosphere of vigorous and vigorous work in the new year is vividly displayed on the paper.

In terms of color selection of main visual symbols such as mascots and Spring Festival Gala logos, the color system and color matching standards for the 2023 Main Station Spring Festival Gala were constructed by Fei Jun, a professor at the School of Design of the Central Academy of Fine Arts, and the Spring Festival Gala visual design team. Chinese people have always liked to "take things from nature". The ancients believed that the colors cyan, red, yellow, white and black that can only be made from raw materials extracted from nature are pure colors. It is said that "there are no more than five colors, and the changes of the five colors are indescribable." The color concept of the 2023 Spring Festival Gala is based on the traditional Chinese color system, with the main colors as the warp and the secondary colors as the weft. It pursues the soft, elegant and rich color tone in traditional culture, and weaves the beauty of inheritance and innovation of the Spring Festival Gala color system.

With the official release of the mascot image and Spring Festival Gala logo, the Spring Festival Gala is approaching. "Rabbit Yuanyuan", which carries historical information and is full of modern flavor, will greet you on New Year's Eve on the stage of China Central Radio and Television Station's "2023 Guimao Year of the Rabbit Spring Festival Gala"!

Mascot picture: click to view