How to operate the official account of enterprise WeChat?

Question 1: How should the official account of enterprise WeChat be operated? I have made a summary in several directions on how to do a good job in the official account of enterprise WeChat, hoping to help you.

1, with clear positioning and clear reasons.

To be the official account of enterprise WeChat, we must first think about why I should pay attention to you from the perspective of the audience. What's the use of paying attention to you for me? For example, if you are doing beauty, don't make a brand account directly. You can make a beauty encyclopedia. Maybe you talked about methods and sharing skills for four days, but one day you sent an advertisement, which will make it easier for people who pay attention.

How to effectively locate the official account of enterprise WeChat?

First, industry+skills, the combination of industry, skills and methods to which the enterprise belongs;

Second, industry+comment, cut into enterprise information by evaluating the industry;

Third, enterprise+people, the combination of enterprise attributes and specific people;

Fourth, the combination of enterprise+subculture, enterprise attribute and internet subculture;

5. Region+industry+information, the combination of geographical attributes, industry content and information of enterprises.

2, as long as the seeds, no KPI.

For the official account of enterprise WeChat WeChat, fans are not the ultimate goal. As long as there are seed fans and become seed users, this is the goal. Simply relying on KPI for assessment will only make the operation behavior less humanized and emotional, and no one will be interested in facing a cold face. Speaking by numbers will inevitably make operators lose their way and forget their due value mission.

3. Throw away the baggage and create value.

Throw away the burden of enterprises, so that the official account of WeChat is no longer just the mouthpiece of enterprises and brands. The essence of communication is transmission, not broadcasting. In order for your content to help the audience pass it on to your friends, such content generally meets one of the following conditions:

First, it is related to yourself and useful to yourself;

Second, subvert common sense and solve problems;

Third, use hot spots to express ideas;

Fourth, help others and create an image;

Fifth, interesting and unpopular, looking for talk;

4, supplemented by activities, focusing on interaction.

Activities as a supplement, it is not recommended to move a series of activities. Many hot events or creative activities are not planned, but need creative signs and inspiration. The official account of enterprise WeChat WeChat is to truly reflect the characteristics of the enterprise. For example, the emotional account can regularly answer all kinds of puzzles that fans encounter in their emotions every week, and solve the process of chasing and being chased with fans.

5, utilitarian explicit, intentional extension

The official WeChat account of the enterprise is the product of the enterprise, and it is inevitable that the business interests and sales requirements of the boss are indispensable. But this does not mean that accounts are used to sell things and services. Sometimes, we might as well go around, only recommend good things and services, and bring our own products. Secondly, it will not cause too much rejection to fans. Utilitarianism is indispensable, but it is good to show it internally and know it yourself.

Question 2: How does WeChat official account operate? 1. The authentication of WeChat is very important for enhancing the trust of enterprises. Therefore, we must do everything possible to pass the WeChat certification as soon as possible. The more difficult it is to deal with it later, the chaos will be followed by rectification.

2. Never sit at home and teach yourself WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products.

Don't sell products to your friends, which will make them feel that you are too impersonal and utilitarian, and many friends will leave you.

5, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. And the pictures and texts should be matched, and the words can't be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

6. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

7. Enterprises must first learn how to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about will enliven the whole of WeChat official account.

8. If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number. So daily content editing is an active core value. Three days of fishing and two days of drying nets are worthless.

9. Wechat marketing should be based on the consumption concept, regional culture and regional culture of the local market, otherwise all your contents and efforts will be in vain. Enterprises operating WeChat marketing should bring independent opinions to the industry, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.

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10, focusing on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

1 1, before preparing to market the product, do a good job in the marketing planning of the whole product. The content pushed is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. How long it takes to warm up is very important, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

13, to do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14, doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15, the function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16, someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a WeChat size. This method won't work. It has won a large number of fans in a short time, and it is a formal operation, which is easily blocked by Tencent. Wechat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what channels to learn more about themselves and their own enterprises, and gain readers' trust.

19, carefully analyze your own industry, whether you need to use WeChat public platform ... >>

Question 3: How does the official WeChat account operate? How can we arouse people's attention to reading? 1. The authentication of WeChat is very important for enhancing the trust of enterprises. Therefore, we must do everything possible to pass the WeChat certification as soon as possible. The more difficult it is to deal with it later, the chaos will be followed by rectification.

2. Never sit at home and teach yourself WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products.

Don't sell products to your friends, which will make them feel that you are too impersonal and utilitarian, and many friends will leave you.

5, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. And the pictures and texts should be matched, and the words can't be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

6. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

7. Enterprises must first learn how to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about will enliven the whole of WeChat official account.

8. If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number. So daily content editing is an active core value. Three days of fishing and two days of drying nets are worthless.

9. Wechat marketing should be based on the consumption concept, regional culture and regional culture of the local market, otherwise all your contents and efforts will be in vain. Enterprises operating WeChat marketing should bring independent opinions to the industry, take promoting the development of the industry as the leading factor, and take serving customers as the guiding factor.

.

10, focusing on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

1 1, before preparing to market the product, do a good job in the marketing planning of the whole product. The content pushed is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. How long it takes to warm up is very important, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

13, to do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14, doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15, the function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16, someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a WeChat size. This method won't work. It has won a large number of fans in a short time, and it is a formal operation, which is easily blocked by Tencent. Wechat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what channels to learn more about themselves and their own enterprises, and gain readers' trust.

19, carefully analyze your own industry, whether you need to use WeChat public platform, in fact, many small and medium-sized enterprises and ... >>

Question 4: How to manage Hello in WeChat official account? Make clear who is the object of communication, interaction and push every time. The more readers know about this person, the higher their trust, including his company position, name and contact information. Simply show the core, don't turn your WeChat WeChat official account into a versatile functional application, these functions will only dilute the core value of the enterprise.

2. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while. Wechat marketing has no marketing secrets. This is a question of investment and implementation. It is impossible to get a large number of fans without input. Don't just stare at the case of getting 900 thousand fans in three months. Think about how much money and manpower people have invested. If you don't want to invest too much money, you can choose to invest time and implement it in place, and the goal can be achieved.

Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed. Don't be carried away by the case of 654.38+0 million fans in three months. No matter how many fans there are, it's still useless if they can't be turned into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

4. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

5. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations. Seriously analyze your own industry, do you need to use the WeChat public platform? In fact, many small and medium-sized enterprises and individual bosses can use WeChat circle of friends to do business, such as barbershops, beauty shops, restaurants, fast food restaurants and so on.

6. How to create content, must the content be original? Not necessarily. If you don't want to be the first in the industry, the content doesn't have to be original, but you must do one thing, that is, add your own opinions! We respect our customers, but we don't please them. People who lose their attention will lose their attention sooner or later. As long as you continue to provide value, those who stay will stay.

7. WeChat marketing depends on channels. The advantage of having a channel is that you can get stable fans every day, instead of 500 fans a day and no fans for three days. I think there is no contradiction between doing WeChat marketing, doing personal WeChat and doing WeChat WeChat official account. Operation can be considered. If you run a store with 1 2 people, it is recommended to use personal WeChat for operation. If it is a big store, you must use a public account. Satisfied, please adopt.

Question 5: How to operate the official WeChat account of the enterprise? What are the steps of marketing operation? The WeChat operation of enterprises in the official WeChat account is a science.

From nicknames to account numbers, it needs to be scrutinized.

content marketing

News marketing

In-station marketing such as menu.

There is also the operation and marketing of powder absorption.

There is no fixed model, it depends on the needs of enterprises.

Question 6: How to operate the official account of enterprise WeChat WeChat 1? Register a WeChat public platform. At present, there are three official WeChat accounts: subscription number, service number and enterprise number. If you want to use the WeChat public platform for marketing, then choose the subscription number. If it is used for product display and sales, select the service number.

2. Naming Because once the name of the official WeChat account is set successfully, it cannot be changed, so the name must be carefully determined according to your actual needs. If it's for the purpose of sucking powder, then you choose a name that everyone is interested in. If it is for brand promotion, it is best to name it with your own product name or company name.

3. Improve the avatar, profile, company name, location and other related information. Among them, the avatar and introduction are very important. An avatar is like a human face. People who are beautiful are more popular, and introductions are more important. Your introduction directly determines whether readers pay attention to you.

4. Both the subscription number and service number of WeChat authentication have the function of custom menu, but the subscription number can only be opened after authentication. If it is made by an enterprise, it is recommended to certify and open the custom menu function, because the custom menu highlights the customer experience. If the customized menu is well done, the customer experience will be good, and customers will be willing to continue to pay attention to you.

5. After the graphic message push WeChat settings are all completed, the next step is to push the graphic message on the WeChat platform. The choice of graphic messages is very important, which directly determines your fan loyalty. If the content of your message can't attract the attention of fans, it's easy to lose powder. Therefore, when you write graphic messages, you must grasp the hearts of fans and analyze which group your fans belong to, what content they want and what content they will share and forward. According to data analysis, 20% of WeChat users will choose to read articles on the subscription number, while the remaining 80% will choose to read in the circle of friends. Therefore, we must grasp the hearts of these 20% people, and the article will be forwarded in the circle of friends after being recognized by them.

6. Secondary development of WeChat platform The existing tools and functions of WeChat public platform are relatively monotonous, so if you want to do a good job of WeChat public platform, you need more functions to support it, such as micro-site and micro-test. , but the function is dead. Whether you can do it well depends on whether you have good ideas to make full use of these functions.

7. Interaction and maintenance of fans Many operators of WeChat public platforms do not pay much attention to the maintenance of fans. Everyone only focuses on how to attract more fans and how to get more reading. They don't do any follow-up maintenance for customers who have become their own fans in the official WeChat account, resulting in serious loss of fans or fans becoming dead fans. Many tubas claim to have millions of fans, but their graphic readers can't even reach 1%. So be sure to interact with fans every once in a while.

To sum up, I believe that as long as you do the above, your official WeChat account will be popular.

Question 7: How to operate an attractive WeChat official account? Hello! I'm glad to answer your question. Trick 1: Establish an attractive WeChat public platform.

The hardest part is actually in the beginning Before WeChat marketing, the first thing to do is to build an attractive platform. Many enterprises will take the name of the enterprise as an account without thinking when opening an account. In fact, this behavior is too narcissistic. If you are not particularly famous in the local area, or don't have a large number of loyal fans, this is not a rational choice. Because for WeChat users, they are more concerned about whether you have direct benefits. Can it bring them benefits? So, for a simple example, delicious Sichuan food is obviously more attractive than a restaurant, and it is easier to grow powder automatically.

Trick 2: Pay attention to offline word-of-mouth marketing.

Wechat only needs a scan to pay attention, but how to make consumers interested in scanning is very knowledgeable. Many companies can't wait to print the WeChat QR code on every promotional material, but the final effect is not good because there are fewer baits. In the city where I live, there is a bakery WeChat platform, which works very well. After summing up the experience, I found that on the one hand, their products are excellent, as long as people who have tasted them are full of praise, and their reputation is excellent; On the other hand, they have good reasons to attract consumers to pay attention to WeChat. As long as they pay attention, they can get the opportunity to learn from free goods, and get the discount information at the first time. For foodies who often go shopping there, this trick is very useful, and the number of fans will definitely soar.

Trick 3: WeChat content must be empathetic.

In this era, what people lack is not information, but information that is useful to them. Therefore, when posting WeChat content, don't send all kinds of advertisements with wishful thinking. You know, it's only a second before users give up paying attention to you. Every WeChat user has many friends, but only a few can really make them like to watch. Enterprises must pay attention to content publishing skills if they want users to keep an eye on your trends and love your advertisements. Remember, users must have preferential promotions, funny information, touching words, attractive activities and so on. , and the release should be small and precise, so as not to become a garbage maker.

Trick 4: Rich third-party applications

If you want to make your WeChat public platform different, you must contribute special value to your fans. However, when I communicate with the departments responsible for the promotion of WeChat platform in many enterprises, they will say that they have no development funds or lack the technology for application development. Actually, this is not a problem. At present, there are many third-party application providers of WeChat, and the developed applications are relatively mature. For example, micro poly, the most famous company, already has intelligent customer service, micro-group purchase, scratch card lottery, lucky wheel and discount arc, which can be easily realized by loading them on your WeChat platform.

Wechat will certainly play a more and more important role in the future marketing of enterprises, but the first tester may not benefit, because the premise of income must be that users like you and are willing to listen to you!

Question 8: The company has new businesses in WeChat official account and Weibo. How to operate it well? WeChat official account can only be received by people who need attention, or exposed after being shared by users, so the first thing to do is to increase fans.

publicize

activity

Wechat official account:

Hang your WeChat QR code in your company's official website, and send more original and high-quality original articles.

Combine WeChat official account when doing offline activities. Organize activities (coupons, etc.). ) On the official account of WeChat WeChat.

Wechat official account is a software with relatively high service, so it must be active, so that users will continue to pay attention to it if they feel that the account is valuable. This is just a brief talk, mainly depending on your operation.

Weibo

Weibo is different from WeChat. No matter whether anyone pays attention to you or not, Weibo is exposed, but will give priority to the account content that users pay attention to. So Weibo can combine the hottest time, create a topic, or find some network celebrities to forward in Weibo. At the same time, Weibo also has promotional information, and the price is not high. You can get to know it.

The most important thing is to combine your company's products and operate with customer groups. 00, 90/80, or where individuals or enterprises focus on products and find the pain points of users, it is easy to get attention.

Question 9: Just created a WeChat official account, want to know how to operate WeChat authentication? However, for the time being, only non-enterprise subscription numbers such as * * *, traditional media and celebrities are supported to apply for brand-new WeChat authentication. Now you can also apply for Tencent Weibo certification, which will give people a sense of security and help you rank WeChat in search. Therefore, it is recommended to authenticate your Weibo and then contact your WeChat.

About editing details: when editing pictures and texts, apart from paying attention to the content and pictures, segmentation, punctuation and typos need to be scrutinized many times. Everyone's eyes are sharp, and sometimes fans will point out a typo. If you are much wrong, fans will discount your intentions. When choosing pictures, try to choose clear, professional pictures suitable for mobile phone viewing. Pay attention to typesetting. It is recommended to preview, modify and preview on your mobile phone until your pictures and texts are perfectly presented. Bold fonts and different colors highlight key points, thus forming your unique style. In addition, the title is very important, which will affect the opening rate of the article.

About menus and automatic replies: Personal butler automatically replies when he adds attention. I set it this way: you have a good eye, pay attention to * * * = choose the top life! Thank you for your attention, * * * release hotel knowledge, wine and tea, packing guide, travel guide and high-end information. Reply to h and check the main menu. Welcome to interact with * * *, put an end to zero reply, and be the most professional and elegant * * * in China is our goal.

Automatic message reply: Not recommended, just like chatting with friends. If your friend sets an automatic reply, you will have the impulse to smash your mobile phone. Unless you are at an activity, you can add a message to tell you how to participate in the activity and increase the participation rate. When holding an event, it is suggested to modify and add an automatic reply to inform fans how to participate and attract new fans to participate in the event.

Keyword reply: it must be easy to use, which is equivalent to hiring a robot to push messages for you for 24 hours. Many people set the reply number to get relevant pictures and texts. Actually, I suggest using keywords. Look at the picture below. Everyone can learn about the articles they are interested in through different keywords. In addition to the menu, I also added some personal butler articles at the end of WeChat graphic, adding keywords and related articles, which can also attract people who don't pay attention to you. There are 15 1 page messages in these five days, with 20 messages per page, 3000 messages per day and 600 messages per day.

How to promote WeChat official account?

Weibo promotion, included in the WeChat navigation website, and mutual promotion with friends, you still focus on the content, without large-scale help. When you have a certain number of followers, you can search for WeChat Twitter in QQ group, join some high-quality groups, and find a micro-signal that is similar to your WeChat positioning and pays attention to the order of magnitude. Each tweet will add dozens to hundreds of fans at a time, and each tweet is sincere and frank. Douban, QQ group forum, not much to say. In short, wherever there are followers of WeChat positioning, you can find them.

About wechat preview.

When you want to publish a heavy graphic news or activity, you may wish to warm your appetite with WeChat and Weibo one or several days in advance. If someone is interested, the opening rate will be higher.

About the sending time.

The sending time of each micro signal is different, and different people have different opinions. My micro-signal is released around 1 1 every morning, no sooner or later. Sending at the same time is conducive to cultivating the reading habits of followers. Time is up, there are pictures and texts to read. One thing needs to be mentioned. Some people think that there is no need to publish important content on weekends. When everyone has this idea, you need to stick to your own style and quality. When everyone is not paying attention on weekends, your content will just get the attention of followers. Sometimes there are more new followers on weekends than usual, but it is still recommended to send an entertaining article on weekends.

Content is king.

Everyone understands this truth, and the graphic content does not need to be complete. Maybe you are partial and distinctive, so you are more likely to survive. You are good at telling jokes on WeChat. A chicken soup for the soul may replace you one day. By the way, you can't send too much chicken soup. If you drink too much chicken soup, you will not attract the fans you are targeting, not the target fans, and will eventually leave you. At present, the content of WeChat official account is very homogeneous. You post it today and he will post it tomorrow. Some just change the title and repackage it.

About reprinting.

Some self-media on WeChat are created by themselves, but after a period of creation, it is found that there is nothing to write, and it is inevitable that some articles similar to their own WeChat positioning will be reprinted. Do I need to indicate the source? I think we must. The first is to respect the original author, and the second is >>

Question 10: How can we operate the official WeChat account? Wechat operation must first do a good job of positioning WeChat, and then build a good WeChat site. It is always profitable to bring fans in, so as to keep people. The WeChat website I am using now can place an order for delivery and make fast-moving consumer goods in the supermarket.