Talk about the origin and relevance of "bra"!

In 1907, French designer Paul Poiret "announced the decline of the corset and the rise of the bra in the name of freedom." This year is also considered to be the 100th anniversary of the birth of the bra. In fact, there are many opinions about the origin of bras. Although fashion historians still need to verify the birth date of bras, this ephemeral celebration still shows everyone's enthusiasm for bras. Now let us trace the historical memories related to bras.

The word "bra" was born in 1907

In 1907, Paul Poiret proposed a new concept of women's curves and called for women to be liberated from the shackles of corsets. The V-neck outerwear he designed not only replaced the tight collars of the past with almost no gaps, but also influenced people's views on underwear. As a designer with great fashion influence, his design concept is named "Boire Line". In the same year, the word "brassiere" appeared in the American version of "Vogue".

The bra was patented in 1914

In 1912, the first patented bra in the United States was invented by a girl named Mary Phelps Jacobs. When she attended a dance, she wore two handkerchiefs with pink The ribbons were tied into a bra-like underwear, which attracted the envious eyes of his girlfriend and the keen interest of the merchants. She then made many of the same productions for her girlfriend, and applied for a patent under the name Caresse Crosby in 1914, and the "Backless Brassiere" (Backless Brassiere) was immediately born. The patent was later purchased by Warner Bros. Corset Company for $1,500. Some estimate that its subsequent value would have been at least four zeros appended to this number.

In World War I, corset steel bars were used to support the front line

In 1917, sales of boned corsets also began to decline. Sales had previously remained at around $70 million. . The war seemed to have depleted the metal used in corsets, with the U.S. War Industries Board stating, "American women made great sacrifices for the war effort. They removed a total of 28,000 tons of steel rods from their bras, enough to build Two battleships."

In the 1920s, women were obsessed with tall and thin figures. In addition to exercise, they also engaged in brutal dieting. The popular image of women was similar to that of boys. The main change in underwear during this period was that there was no longer any support. People used special lace to support and stabilize the breasts.

The padded bra was invented in 1941 to seal off the cleavage

In the 1930s, curvy figures returned to fashion. In addition to using a large number of elastic bands on the back, the rest of the bras were the same as today's styles. Much the same. Then zippers replaced hooks, making putting on and taking off the bra faster and easier. In addition, wire bras also led to the invention of padding.

In 1941, Jane Russell, known as the "Breast Goddess", wore the first padded bra in history (i.e., invented by the wealthy Howard Hughes) in "How to Get Away with Murder" push-up or center bra). Because people were talking about Russell's cleavage, the film was blocked until 1950.

The cone-shaped missile bra was manufactured in 1949

In the late 1940s, when the war ended, Christian Dior's "NEW LOOK" fashion called for gorgeous underwear, and even issued a " There is no fashion without lingerie." American companies quickly developed criss-cross and convoluted weaves to manufacture cone-shaped cups, commonly known as "missile-style" bras. In 1949, the "Lady Bra Company" successfully launched the "Chansonette" with a circular weave. This kind of bra became popular in more than 100 countries over the next 30 years and achieved sales of 90 million pieces.

1965, NoBrabra

In the 1960s, with the rise of strapless evening wear, strapless bras also came into being.

In 1965, Rodi Gernreich designed the "NoBrabra", which used Lycra to sew underwear, which was supportive and non-deformable. This material was so thin that it felt like nothing when worn on the body. At the same time, feminism was gaining momentum, and feminists even burned and abandoned underwear.

In the 1980s, wearing underwear outside attracted the world's attention

Jean Paul Gaultier wore a "missile bra" outside a men's striped suit at his 1983 underwear conference. But the concept of wearing underwear outside became really popular thanks to Madonna wearing the gold "ice cone-shaped" bra designed by Gaultier on her 1990 world tour, which attracted the world's attention.

The Magic Bra debuted in New York in the 1990s

In 1992, "Vogue" magazine declared: "Bras that reveal cleavage and walk on the edge of exposure can best express the new woman. Charm." 1994 was the year when the magic bra became popular all over the world. In April 1994, the American Magic Bra debuted in New York and sold 3,000 sets within 10 days. In 1994, the bra industry in the United States grew into an industry with an annual turnover of US$3 billion.

In the 21st century, silicone bras and nipple pasties have become the baton

In the 21st century, the concepts and figures of bras are still being refreshed. "Victoria's Secret", the largest underwear brand in the United States, has set a record of annual sales of nearly 2.8 billion US dollars, with sales reaching 600 pieces per minute; silicone bras and nipple pasties have also taken over the "invisible" baton of "braless bras"; regardless of In the design fields of gorgeous, sexy, sports, and body shaping, we are witnessing that bras are entering a new era.