Geely's "most beautiful domestic car" fell down. Why is it difficult for domestic cars to break through in the mid-to high-end market?

When it comes to domestic cars, you can't help but mention Geely cars. Geely Borui introduced by Geely Automobile, as the leader of China automobile industry, was once called the most beautiful domestic car. However, with the passage of time, the most beautiful domestic car still fell down. This makes many people wonder: why is it difficult for domestic cars to make a breakthrough in the mid-to high-end car market? Insiders gave the answer.

Geely Borui is far ahead of the entry-level standard of B-class cars in terms of size, interior and power, but the price is still very sincere. Because of this, the market does have a very amazing feeling, but with the passage of time, the car is not strong in the market at present, and the sales volume is faltering. What's the problem?

First, the price of joint venture cars is getting lower and lower. As far as the current automobile market is concerned, lowering the price is a trend, especially in the B-class car market, which is something that almost all automobile brands will do. Even Honda Accord, Regal and Mai Rui Bao all exceeded 654.38+0.3 million, so the price of New Borui does not have much advantage in the whole market.

Second, compared with joint venture vehicles, vehicle optimization still takes some time. Although from the perspective of engine, gearbox and chassis adjustment, Geely Automobile does not lose any joint venture brands at all, but from the perspective of vehicle optimization, Geely Automobile is almost interesting, so under such circumstances, Geely Automobile still needs to work hard, otherwise the market recognition will not necessarily increase.

Third, brand reasons. Honda, Toyota and Volkswagen, as automobile brands with a long history, people will definitely choose them first when buying a car. As a domestic car, Geely Automobile can represent the technical strength of domestic cars, but in terms of brand awareness, Geely Automobile is still slightly inferior, and it is natural that sales will not go up.

Of course, summing up these three reasons is not to criticize Geely Automobile, but to urge Geely Automobile and other domestic cars to learn a lesson, share a piece of this booming market and let people use better domestic cars.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.