The scene of the festival booth is checked like this.

Regional analysis: where is the location?

Market address is an important index to evaluate the location advantage of market places.

The market is located in Baiyi Shanghe City, Hong Ting Road, Jiangnan District, Nanning. This is a creative block with an area of over 65,438+000 mu.

The surrounding buildings are the core factors that determine the passenger flow of the site.

Jiangnan Wanda Hualian Supermarket Guangxi Tea Wholesale Market

Guangxi Radio and Television School 1 Nanning Shizhuling Primary School

Nanning Health School-Guangxi Electronic Senior Technician School

Sunshine City Jiangnan Tanyueyi Nanning Power Supply Bureau Hong Ting Living Quarters

Nanlv Community | Power Supply Bureau Living Area | Zhenning Garden | Tianzhu Licheng

Advantages: There is a certain flow of people around the market, and the location of the venue is relatively superior.

Slot point: it is superior to Jiangnan Wanda in the standard lot, and its potential energy is insufficient.

Traffic analysis: how to get to the place?

Surrounding traffic is an important index to evaluate crowd accessibility and traffic convenience.

Shanghe is east to Avenue of Stars, south to Shizhuling No.1 Road, west to Shizhuling Road and north to Hong Ting Road.

There are four bus stops around: two on Hong Ting Road, one on Shizhuling Road and one about 200 meters south of Shizhuling No.1 Road.

Hong Ting Road subway station is located at the northeast intersection. The above traffic stations are close to Jiangnan Wanda and 5 minutes' walk from Shanghe City.

Advantages: The market is adjacent to the municipal main road, and there are many important nodes such as houses and schools around it.

Slot: Only two bus stops are close, and other stops need to walk a certain distance.

Crowd analysis: Who are the consumers?

Crowd attribute evaluates the characteristics of consumer groups and analyzes consumer preferences and purchasing power.

Shanghecheng is a creative block with industrial style. With the old factory building in Tancheng as the carrier, there are many scene experience blocks where network celebrities punch in. There are many houses and schools around the block, and the consumers are mainly couples, parents and students. The neighborhood has a novel landscape and a unique atmosphere, which is suitable for walking after meals. The "experience"-driven shopping demand crowd has moderate spending power.

Advantages: Young consumers, large population base and higher upper limit of consumption frequency.

Slot: There are fewer purposeful consumers in the market, but they can be driven by the business in the venue.

Format analysis: What's in it?

Main formats Understand the main business categories of the market and make reference for product selection.

At present, the main business forms of Shanghe urban agglomeration (incomplete statistics):

Clothing accessories, toys, shoes and bags, nail art, perfume, flowers, handmade snacks, national tide and ancient style DIY.

Advantages: rich categories, balanced layout, good inclusiveness and accessibility.

Slot: At present, there is no prominent characteristic format, and the division of each format is not obvious.

Massive analysis: How big is the website?

The basic volume is the basic disk of the market and determines the upper limit of market development.

There are about 50+ stalls in the group street of Shanghecheng, 40+ stalls in the central square and theme stalls in the frontcourt of the art center. The total booth of the whole venue is expected to reach 200+. Market stalls are intertwined with restaurants, performing arts, bars, hotels and other formats in the park. In terms of quantity, the advantages of Shanghe urban agglomeration are quite outstanding.

Advantages: the volume is huge, the number of booths is large, and it is easier to build a scale.

Slot: Too many booths make it more difficult to manage and coordinate, and it is difficult to cover everything.

Dynamic analysis: how to go inside?

Plan the human streamline through the human streamline of the market, and analyze the shopping path and experience.

Advantages: people flow through two main entrances, people and vehicles are separated, and the moving line is smooth.

Slot point: some secondary roads are not clear enough, so it is necessary to strengthen guidance.

Publicity and analysis: What activities have you done?

Activities and publicity activities are important means to promote drainage and empower stall owners. Because of the cooperation between Shanghe City and Mankong, some theme activities will be held irregularly.

Accurate crowd brings accurate drainage, which helps market stall owners to some extent.

Consumer subsidies officially take the lead to help stall owners directly consume and drain.

Coupon subsidies are very common in shopping mall activities. It is the first time for me to hear that Shanghe City promotes consumer subsidies for individual stall owners. As for the effect, we need to continue to observe for some time.

Advantages: Compared with other markets, the publicity is in place, the welfare is solid, and the marketing is innovative.

Slot point: the publicity mainly focuses on the theme of diffuse control, and the crowd is relatively single.

Business analysis: how to set up a stall?

market management

Benign management measures can increase the vitality of the market and cultivate users' emotions.

The stall owner and the venue are essentially the same interests, which can promote and optimize each other. Improve their management level. Good management will build a reasonable communication platform, collect the opinions of stall owners and consumers simultaneously, and take effective measures for outstanding problems.

At present, Shanghecheng Group has opened a stall owner WeChat exchange group to recruit outstanding stall owners. So far, all the problems and difficulties raised by the stall owner have been dealt with in time. The official account of Shanghecheng WeChat also opened a complaint and suggestion channel, expressing the sincerity of facing the problem directly.

Shanghecheng Collection is a brand-new market. Up to now, all parties have performed well. Whether there is potential, we will wait and see.