How to make home appliance posters? Make offline posters with PS, the size and method of display racks, the master will tell you

Why is it so difficult to make posters? Now that you have a good theme and a good promotional item, it depends on each company’s poster planning skills. Although planning and production is the last step, it is also the winning step. Just think, no matter how beautiful the mouth, nose, eyebrows and ears are placed on a dirty face, it will be incongruous. A customer's direct impression of a store is generated when shopping on the spot. However, due to the asymmetry in understanding between customers and stores, the impression produced in this way is somewhat flawed. Promotional posters are the channel that indirectly creates the most impressions on customers. The former can only create impressions, but posters create impressions, so manufacturing is nothing more than planning. To further reason, create many kinds of impressions for customers, which are difficult for them to remember. Create a unique image for customers, and they will remember and agree with it, which means they will be emotionally focused. Isn’t this exactly what businesses want? However, please pay attention to the following points: 2. Do not change the main color of the layout easily. If a lot of posters are placed in front of you, you will be able to identify which poster it is from, often because of the first impression given to you by the main color of the poster. If it is not what you want to see, you will put it aside first. The customer is You won't be able to identify which company it is from the name of the company on top of each one, so if you want to catch more customers' attention, don't change the main color of the poster as you like. Of course, it is certain that each schedule will highlight the rendering according to different themes, but we can add more color palette levels to the main color. Pay attention to the harmonious transition of each level, which is mainly reflected in the brightness, and do not focus on jumping too much. Under the corporate LOGO on the homepage, it is often a place where the theme of this promotion is highlighted. The theme and the differences in secondary main colors can be displayed in blocks. However, all border colors on the entire page and on all sides are still the main color of the company, because the border is the first place in a pile of newspapers that enters the customer's sight. 3. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. The so-called layout format refers to the way in which the pictures and information units of each item are isolated or integrated in the layout. The processing of single product pictures and text is the most complicated aspect. It is always necessary to combine the separation and accumulation of blocks to make the whole poster lively. Disconnected items should be separated into blocks, especially items with strong promotions, and should be displayed independently. Related products may not be available in quantity, but there are many related varieties or colors. Why not display them together to save space and have category characteristics. As long as the price, variety, specifications and features are clearly stated in small words or marked with numbers, customers will not misread it. It is worth mentioning that it is better to have small words than to save words. As long as it is beneficial to promote the characteristics of the variety, and it must not be vague to fool customers, it will only ask for trouble. In terms of layout design, certain laces and decorative patterns are indispensable, but they should not be too complicated. Just choose a few suitable ones from time to time. 4. The advertising slogan should be related to the corporate philosophy and product mainstream. For example, lifestyle supermarkets focus on low prices. Don't always use the same words: sale, low price. Why not encourage customers from the perspective of effects: It’s a store celebration, draw a big cake, put in several candles, gather a circle of people around and have fun, and say: Let’s join the party! It doesn’t deviate from the corporate theme. If the season is about to change, or the company has a major event, simply make it clear that everything must be planned around the needs of customers. Lifestyle supermarkets focus on being close to people's lives, so they try to appear in a down-to-earth, considerate and detailed manner. If it's a home appliance supermarket, you can't be stingy, you have to behave like everyone, and don't let others look down on you. If it is a home furnishing supermarket, you have to pay attention to elegance and elegance. What customers value is its style and uniqueness. 5. The text descriptions and price indicators of each unit must be in a fixed format. As mentioned before, the font of the text description should be uniform, and the color materials can be changed according to the different secondary tones of the layout, but each format should be kept as unified as possible, or for other reasons, the same format should be the same. So does the price indicator. It is worth noting that posters in a store should use the same price identifier from beginning to end. The price of the product is what customers value most and is a must-see. Price markers should be carefully designed, including the frame style, which can be round, square, circled, triangular, or a simple drawing of a certain object. Generally, lifestyle supermarkets often use the oval-shaped rolled type, which is more friendly and suitable for home furnishings. For home appliances, the hard book page type square triangle type is mostly used. Secondly, pay attention to the design of the arrows to match the frame graphics.

Some merchants often blindly expand the size of the picture when making posters. In order to save space, they only make a small price mark and place it on the product picture. There are no arrows, which is extremely inconspicuous and hinders the intuitiveness of the product. In fact, as long as the product pictures are clear, due to the uniqueness of the product's own brand and packaging design, you can easily identify which brand and variety without looking carefully, so you must pay more attention to the way the price is indicated. It is not strict if there is no arrow. The price point must be clear. Sometimes, for layout design requirements, price tags are often set up in different directions of the product pictures, so arrows must be clearly indicated. Most arrows are triangular or arc-shaped. etc., and it is not easy to be too complicated. The above graphics are fixed, and the border, font, and inner space filling can be changed to make the price indicator more vivid. All activities are people-oriented. With so many DM posters distributed, customers will be able to pick one out of a hundred. There is a constant stream of DM posters, guiding the trend of consumption. Customers will definitely enjoy it, rely on and believe in this guidance. Can anyone tell me about the size and method of making offline posters and display stands using PS?

The general specifications are 60cmX160cmX display rack production and 80cmX180cmX display rack production.

Regular resolution printing uses 300. For inkjet printing, because the file size is relatively large, the resolution does not need to be too high. It is generally below 100. The commonly used resolution for web pages is 72. If the file is really too large. , 30, 40 are all fine.

Usually, X display racks usually use PVC hard film, which is also called special film for display racks. It is a PVC material with good hardness. The thickness is 150G and 180G. It is coated and can produce photo-realistic output images.

The X display rack is simple in design, convenient to transport, easy to store, simple to install, economical and practical. It is a lightweight and fast advertising and promotional material, weighing less than 1.5KG. It can be installed in less than a minute. Display rack, very convenient.

Extended information:

Desktop size: A3, A4, 20*42cm

Regular size: 60X160cm, 80X180cm

X display rack Its use was popular in Europe and the United States in the early days. Conspicuous and exquisite patterns and display racks for displaying products have become very common abroad. They are widely used in food and beverage, daily chemicals, home appliances, home furnishings, building materials, wine and other industries. Many packaging companies in Europe and the United States also believe that the technical level of the company and the sales ability of the company can be improved by making display racks (display racks, display racks).

In Europe and the United States, display racks (display racks, display racks) are products with very high added value, and are used by many users and manufacturers.

There are more and more styles and materials of X display racks, and the prices are also different. Customers can choose the styles and materials according to their needs.

Some brand customers have used display racks (display racks, display racks) as regular promotional products in the system, whether it is new product launches or holiday promotions, and have achieved good results, which are very important for improving the brand in the store. It is helpful to create a festive atmosphere and increase sales. How to do preliminary publicity work for a newly opened home appliance comprehensive store? (Under preparation) 1. Newspapers and TV stations will place intensive recruitment notices to recruit department managers, promoters and other related personnel to make everyone feel that the mall is very large. 2. Town wall and bus body construction products are good and low-priced, which arouses everyone's appetite. 3. Distribute a large number of posters detailing the opening time, location, participating brand preferential policies and other activities. Cooperate with the gong and drum team to go through villages and alleys to distribute the goods intensively. In short, use all available media to promote and build momentum. However, for the development and growth of a shopping mall, publicity is not enough. It also requires honest management and perfect services. Good reputation and consumer reputation are the best publicity for your shopping mall. . Finally, I wish your shopping mall a successful opening and a prosperous business