The new community group purchase is coming, where should the vegetable vendor go?

Community group buying and selling vegetables has been stirred up by several internet giants. After several months of struggle and authoritative media voice, the voice of protecting the interests of vegetable farmers is getting louder and louder. Wei Long and other enterprises have already issued a statement prohibiting their agents from supplying to community group buying platforms, but how can we really protect the interests of vegetable farmers? After the development of community group buying, the final outcome must be "lose-lose", and then the position of vegetable farmers will be very embarrassing.

The big three in community group buying and selling vegetables did not have the expected high order volume, which may be related to the voice of authoritative media. Meituan's preferred daily order volume is 2.4 million pieces, which dropped significantly on 13; Buy more food 6.5438+0.5 million pieces, with a slight rebound; The number of orange hearts has exceeded 2.2 million, which is to spoil the vegetable market.

Think about the competition between online taxi platforms of Didi Express in recent years, and the fierce competition between hungry and American group takeout. The final outcome is that the family is dominant or walks on two legs, and the resources are closely followed by other small parts, most of which are used as foil.

I believe that everyone will not forget that when they are hungry, users can have a lunch of three to five yuan or even give away drinks for free, and there are many subsidies and rewards when merchants first settle in; Now, when users and businesses rely heavily on the platform, the platform has become the maker of game rules, and the interests of riders, users and businesses are shared. Even use big data to kill and slaughter users who just need it. I really should say, "you have to return what you came out to mix!" "

It's a shame that all vegetable sellers have this kind of internet operation now!

Now these giants even want to fight for the interests of vegetable farmers, fruit farmers, side dish merchants and small fruit merchants. What we can see at present is that through the guidance of the head of the delegation, there are more and more low-priced vegetables and fruits day by day, as long as everyone involved seems to have benefited.

Now let's look at the reality:

Yichang, Hubei Province is rich in navel oranges, with fruit price 1.7 yuan/kg, carton 3 yuan, 10 kg express fee 10 yuan, labor cost 2 yuan and delivery price 38 yuan. It sells well and the profit is not too big. After the community bought it, the land price of navel orange is now 1 yuan/kg, and the price after arrival is 1.3 kg, which is equivalent to a free gift. Although there are subsidies, the best navel oranges are not available, and the overall land price of navel oranges is falling. Is this a good thing or a bad thing? Anyway, the price of 1 yuan is unacceptable to fruit farmers.

Someone bought 1 500g of Yunnan water lotus fruit, 2,000g of Gansu Huaniu apple, 750g of Philippine banana, 250g of Yunnan hanging sesame seed cake,1bag of beef-flavored orchid beans, and also took a bag of melon seeds and a cake, with a total price of 38.25 yuan. Is it cheap? Isn't he just trying to please bonus hunter? But after receiving the goods, he said that Hua Niu Apple was not the kind of Hua Niu Apple he wanted, and Philippine banana was not the kind of banana he wanted.

There are many problems with vegetables raised in the community, such as rotten leaves, stale leaves and no customer service response. Is there a feeling of cleaning the vegetable market at night?

In addition, according to insiders, there is a very strange phenomenon now. When the community buys food, it goes to the base and vegetable farmers to buy food and compete with traditional vegetable vendors. In that case, vegetable farmers should raise the price of vegetables and give the goods with high prices. In fact, what we see is that as long as the vegetables and fruits are bought by the community, the land price will automatically drop. In addition to the large volume and low retail price, platform subsidy competition is also a factor.

To sum up, the current phenomenon is:

★ Team leaders can earn commissions through this "part-time job", which can be said to be working for the platform and joining them;

★ Fruits and vegetables bought by consumers through community group purchase are cheap and not necessarily of high quality;

★ For farmers and large wholesalers, they may earn more because of subsidies, but the local land price is very low, which is not conducive to future development!

Small vegetable merchants and farmers (especially those who have planted one or two acres of land in the vegetable market for sale) are under great pressure and cannot survive. They should either join them or make a profit.

Let's talk about the foresight of the future:

In the Internet age, having enough users is the biggest potential economy, and the platform cannot blindly spend money to subsidize. When we rely heavily on it, the platform will become the maker of the rules of the game.

Can users still buy such ultra-low-priced vegetables? Can wholesalers and vegetable farmers still get subsidies, and can they ensure that wholesale profits are not compressed? Will vegetable farmers blindly pursue yield for profit? Will it reduce the planting cost? Do the dead small vegetable farmers and vendors want to join the community group buying platform and become the responsible person or distributor?