Learn this template and you can quickly write attractive sales copy for Moments.

Text/Xia Xiaomo

When writing copywriting, many people only talk about how good their products are, and constantly list the selling points. As a result, they fall into blind self-promotion but do not Know yourself!

There is a method to stimulate customers’ desire in Mr. Juan Ming’s “Hot-selling Copywriting” called: Cognitive Comparison

In other words, when we write products, we can find Compare a benchmark product so that the advantages of your product can be highlighted even more!

The book says: There is a contrast principle in the principle of human cognition. If two things are very different, we tend to think that the difference between them is greater than the actual difference. ”

This principle can be used in copywriting: if we first point out the shortcomings of competing products, and then show how good our products are, our products will appear extraordinarily good!

In this Under the guidance of the theory of cognitive comparison of "Hot-selling Copywriting", I wrote a copy for the circle of friends and summarized it into a copywriting template for the circle of friends. According to the template, the friends quickly wrote the product sales copy. !

And after a friend who sells plasters used this template to write copy, he immediately placed orders! There is also a girl who sells lipsticks who also used this copywriting to sell lipsticks, so this What does a copywriting template look like? Let’s take a look at the case!

Copywriting Case (Green Mask)

Is it too expensive to go to a beauty salon for facial scraping? > Simply applying a facial mask at home can’t achieve the effect of detoxifying, nourishing and firming the skin?

Try LiRosa’s purifying and heating green mask

This is commonly known as The green mask of the green plant ultrasonic scalpel has the effect of activating facial cells, detoxifying and nourishing the skin, and lifting and tightening the facial skin!

Comes with a facial scraping board and tutorial, allowing you to achieve facial scraping and lifting at home! Firming effect!

Comment area: It costs at least 200 yuan to go to a beauty salon for facial scraping. This 320g green mask with a scraping board only costs 568 yuan. Use it once a week and it can last for more than half a year. Are you sure you don’t want to do this? Buy a bottle to pamper yourself?

This is a copy I wrote about a skin care product with detoxification and beauty effects. My idea is to first write about the expense of going to a beauty salon for scraping and detoxification and the ineffectiveness of applying a facial mask yourself. , and then draw out the advantages of green film!

The comment area then compares the price of the beauty salon with the price of the green film, showing that our products are of high quality and cost-effectiveness.

According to this template, Xiao Partners have begun to write sales copy!

1. Is it too troublesome and expensive to go to the hospital for treatment? Going to a massage parlor for a massage is simple but does not achieve immediate and long-lasting effects of clearing the meridians and opening acupuncture points? Try Lukang cold compress. Post it! This ointment is extracted from 68 Chinese herbal medicines. It is non-allergenic and has no pungent odor. It is administered at acupoints and has significant effects on cervical spine, lumbar spine, frozen shoulder, synovitis, tenosynovitis and other bone diseases. It can also clear the meridians. It is also very effective in detoxifying and removing dampness! Don’t you want to try such a good product?

——Wang Aiqing (plaster)

2. Is it too expensive to go to a training institution? The teachers here are too mobile and unstable? Try my online WeChat English training, 16 hours of online tutoring a day, one-on-one or high-quality small group teaching, from teaching material synchronization to special learning, there is always what you need, professional I have been teaching for more than ten years, specializing in primary school and high school. Knowledge points and methods and skills = comprehensive mastery = high scores! Don’t you want to try such a good training?

——Nan Nan (online English class)

3. Are you afraid of spending money on expensive weight loss products? Are you afraid of rebounding if you leave the product? Try a weight loss training camp guided by professional psychological counselors, nutritionists, and sports nutritionists. Three instructors are online all day long. , teach you step by step how to eat to lose weight? This is a way to enjoy delicious food without going hungry and lose weight easily. Do you want to lose weight for the rest of your life, or do you want to lose weight just once in your life?

Such a good training camp, are you sure you don’t want to participate?

——Slimming Sister (Weight Loss Training Camp)

4. Are offline English courses too expensive? Are you teaching your children at home but worried about inaccurate pronunciation? Try ienglish! The child's exclusive personal foreign teacher will accompany the child 24 hours a day to practice English pronunciation and intelligently correct mistakes, allowing the child to enjoy one-to-one foreign teacher service at home. Such a good service, don’t you want to try it?

——— Fulu (English class)

5. The cough is too annoying, and going to the hospital for treatment is too troublesome and expensive? It is easy to go to a physical therapy shop for physical therapy, but it is not enough. For immediate results? Why not try Baicao Pear Candy? This pear paste candy is made from a combination of 9 medicinal and edible Chinese herbal medicines, plus rock sugar and snow pear, and is boiled at high temperature without any additives. It has no toxic or side effects on the body and has a very good effect on coughs and sore throats. For the health of yourself and your family, don’t you want to give it a try?

——Weiwei (Pear Paste Candy)

6. Is it too expensive to go to the hospital to dehumidify your body? It is simple to go to the health center for cupping and scraping, but the pores will be opened after cupping and scraping. Protect it from the wind, otherwise the moisture will increase, and you will have to wrap it up tightly in the summer. Try Huangxi Dehumidification Tea! This dampness-removing tea is a patented product of Guangyao Hutchison Whampoa. Its ingredients are: Xihuangcao, adzuki bean, and cooked barley. It is a pure grain non-cold herbal tea that can treat spots, acne, shiny face, and greasy hair. , hair loss, bad breath, bitter mouth, dry mouth, dizziness and lack of energy, extreme fatigue all day, constipation, obesity, eczema, backache and joint pain, pharyngitis and many other diseases. The effect is remarkable. Removing dampness not only has a particularly good effect! This tea comes in a small package, making it particularly convenient to carry. For the health of yourself and your family, don’t you want to try such a good product?

——Gu Jiajia (Dehumidification Tea)

7. The sun is too poisonous in summer. When you go out, you must be fully equipped with sunscreen, sunscreen, umbrella, and sun protection clothing. You can endure the sweltering heat while still not preventing your skin from getting sunburned. , the rhythm of tanning? Try Chudaiyu New Muscle Honey Amino Acid Shower Gel! This shower gel contains natural seaweed extract. The seaweed contains alginic acid, crude protein, multiple vitamins and a large amount of anions, which can stimulate fibroblasts to produce collagen and elastin, promote skin metabolism, anti-wrinkle, and anti-aging properties. Anti-aging, lightens melanin and brings clear texture to skin. Such a good product, don’t you want to try it?

——— Wen Jing (sunscreen)

8. It costs more than 5,000 to make the Christina facial cleansing and repairing kit at the club? Applying 7 pieces of JM repair mask at home every week costs more than 100? The key is, do you think it works after trying it? Try Clarins’ Lotus Facial Serum Oil! This Clarins facial essence oil is extracted from 100 pure plants and contains concentrated natural plant essential oils such as sandalwood, orchid, rosewood, cardamom, lavender and hazelnut oil. After use, it can repair the skin barrier, promote cell regeneration and improve roughness. and dark yellow, improve the skin's transparency and delicateness, moisturize and nourish the skin, while also combating dryness and fine lines, and delaying skin aging. When doing skin care in the morning and evening, put three drops into the toner, rub the palms of your hands to warm it and then press it on the face for better repairing effect! Drop it into lotion and cream to promote the absorption of skin care nutrients. Use this oil to massage your face before applying the mask, and then apply the mask for better results! Dropping it into liquid foundation can solve the problem of dry skin caused by makeup application. It can be said that this is an excellent repairing and versatile oil.

Are you sure you don’t want to purchase such a good product to pamper yourself?

————Deng Xiaoxiao (facial mask)

9. Is it too expensive to buy various Western medicines to treat high blood pressure? Simply using Western medicine to lower blood pressure at home has serious side effects, and are you still worried that high blood pressure may cause cerebral infarction, liver function damage and other diseases? Try using Yunnan Wenshan Panax notoginseng powder! Pharmacological experiments on this commonly known green pure medicinal material have shown that it can indeed soften blood vessels and dilate blood vessels, thus lowering blood pressure and can effectively prevent the occurrence of other diseases! With Panax notoginseng powder and tutorials, you can achieve the effect of lowering blood pressure at home! Such a good product, don’t you want to try it?

—Yizimei (Panax notoginseng powder)

10. Is it expensive and troublesome to go to a beauty salon to do a lip mask? Simply applying a lip mask at home will not achieve immediate results. Pink and translucent effect? ??Try the legendary red cherry health lipstick! The paste of this lipstick is made of imported food-grade beeswax. It is rich in vitamin E to lock in moisture and moisturize. It is not greasy or heavy, and can repair the effects of chapped and peeling lips. very good! It can not only gently care for fragile lips, replenish moisture for dry and sensitive mouths, and moisturize without lard; it can also remove dead skin and lighten lip lines~ It has the color of lipstick, but without artificial pigments, lead, or mercury ; It has the moisturizing effect of lipstick, but without paraffin and ozokerite; it has the effect of lip mask, but without the expensive price. It is an ultimate lip care product that integrates moisturizing, repairing and polishing! Such a good product, don’t you want to try it?

——Forget-Me-Not (Lipstick)

To sum up, the routine of this template is:

It is too expensive to go to XXX (the price of similar products)

The effect of using XXX is not obvious (the effect of similar products)

Try XXX (the advantages of your own product)

Comment area: compare the specific prices of your own products and competing products Make another analogy

Do you think this template is very simple? As long as you are familiar with your product, you can use this template to write a simple sales copy for Moments in five minutes!