How to make restaurants stand out in a short time?

Some time ago, McDonald's changed its name and surname around the world, and it is already at the top of the domestic fast food industry. Do you need to stir fry? Why has Haidilao become the industry leader and is still changing the original logo and storefront environment? KFC is an internationally famous catering brand, but it spends a lot of money on advertising every year?

Maybe you are a newly-opened store or a century-old one. How can restaurants find their own memories and make customers think of you first? And let this bright spot continue to shine and support the business of the restaurant?

One: chasing hot spots by the east wind: Tanabata, Siebel said love.

Around Tanabata, Siebel did an activity of "Tell your love and Siebel will help you tell it". As long as the registration is successful, I will make your own advertising poster, provide flowers and the best location, and the TV in the store will play your advertising poster simultaneously when you advertise.

In fact, this scene is also very familiar, but movies often appear in western restaurants. Xibei combines the resources of his restaurant with the theme of "I love you" on weekdays, and with the festival of Qixi, you can feel romantic when the scenes in the movie are moved to life.

Lending is a hot topic, which is topical in itself and can be used directly. It is also a common way to cater to people. However, is the Dongfeng created by everyone suitable for the brand of the enterprise? Taking advantage of the situation to do topic marketing is not as simple as putting up a poster of the glory of the king Discount at the door. If the topic is not novel enough and newsworthy enough, everyone's attention will not increase.

Second, don't take the usual path: high-profile "rejection"

The most convenient way for many diners is to follow suit. He will follow others and will not think too much about whether it suits him. But successful restaurants often have their own style and brand characteristics. Instead of following others, they do the opposite and go their own way.

Fat Brothers Meat Crab Pot is a newly established seafood restaurant in Shenzhen, but its popularity in public comments has ranked in the top 20, and its praise and reputation are among the best in Shenzhen. In addition to the meat and crab pot, there is also a huge pot of oil stew, but the most distinctive feature is that it has a limit of 80 afternoons and a limit of 100 nights.

The founder thinks that all these things are irrelevant except the product, and nothing is more important than making a professional meat and crab pot. It is this "unconventional" style that not only won the favor of consumers, but also attracted the interest of countless catering people and became a topic of discussion in the catering circle.

Third, improve the decoration and introduce intelligent systems.

Restaurants that can bring their own topics must have their own popularity and fans. For example, KPro of KFC, elegant design of Haidilao, and pink theme shops that love tea are among the best in the whole catering industry.

A trendy restaurant can screen in the circle of friends for three reasons:

First, it breaks consumers' inherent cognition of the brand, and the brand-new style contrasts with the traditional brand impression, so it can attract attention;

Second, among peers, because these brands are big enough, there are countless followers behind them. Their existence is the vane of the development of the industry, even a little trouble is the future development direction of the catering industry.

Thirdly, the introduction of special intelligent equipment, intelligent equipment for swordfish ordering, can save the cost of restaurants and facilitate restaurants and customers to place orders at the checkout counter with one click without queuing.

It is precisely because of these, whether it is brand building or equipment introduction, any move can bring topics, and the brand is the carrier of marketing, so such a brand does not need outside help to do topic marketing.