Poster background of light box —— How to design light box advertisement; Characteristics of light box advertisement design

What background is used to show high-end light boxes when making watches? Brown, black, similar to this darker color, can set off the luster of the watch.

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How to design light box advertisement? Features of light box advertising design: There are many ways of advertising in modern physical stores, and the most popular one is light box advertising, which has exquisite style and good publicity effect and can contribute to urban beautification. How about the advertising design of the light box? Let's get to know each other.

How to design light box advertisement?

1. Light box design: The design requires that the size, color and font of the light box should be clearly defined, and the changes of pictures and texts should be placed horizontally and vertically. In addition, it depends on the brackets made at the installation site. Based on this design, the size, font and color of each word are calculated and searched.

2. Light box keel: generally hexahedron. Material: 20×20 or 30×30.

3. Angle iron: Conditional processing, unconditional external processing.

4. Wood: nail rack, 2×2 cm square timber.

5. Blanking: four pieces are long and four pieces are wide, and both length and width are negative 0.5cm = wood length. Saw 2× 1 tenon at both ends, paste it with white latex and nail it. Thickness dimension minus two material thicknesses +0.5= thickness length. Then put on white latex and nail it. Aluminum material: the aluminum alloy material of the ground cabinet is the same height, width and length. 45-degree angle saw, connected with plug-in.

6. Lighting: Generally, two or three fluorescent tubes are used.

40W 1.2 long lamp tube with 1.3m light box. The 30W lamp tube is 0.9 meters long, and is used for light boxes over 1. 1 meter. The thickness is generally 20-25 cm. Therefore, when negotiating with customers, we must consider the material saving of organic board (specification: 1830× 1200mm) and the length of fluorescent tubes. When installing, install the lamp holder and ignition lamp with screws at both ends of the lamp holder, and the ballast will be placed beside it. It is best to stick the ignition lamp with adhesive tape after the trial combustion. The power cord is connected according to the ballast circuit, and the wires are thicker at 0.7mm and 0.8mm along the wooden frame, according to the schematic diagram of fluorescent lamp ballast.

7. Board surface of light box: mostly with white background, divided into two kinds of plexiglass plates: milky white and magnetic white. Generally, I like to use a magnetic whiteboard: first, a white magnetic board with a white surface; Second, scraps can be used to process small print, otherwise the milky white paste can't be used, red on the red background, blue on the blue background and benzene board can't be made, and glue marks can still be seen. Cut the board of the light box with a hook knife, and the length and width are 2-3mm smaller than the wooden frame.

8. Upper plate: When nailing a small nail (15mm), first drill a small hole with an electric drill.

Otherwise, hard nails love to crack. You can nail 5mm edges, and nails more than one meter long can nail three or four. Only four nails can be nailed to the 20mm wide side plate. Drill holes in the side to get the wires out.

9. Aluminum strip: 20×20mm aluminum angle is adopted, and the length and width are 2mm larger than the top plexiglass plate. The aluminum corner head is sawed at a 45-degree angle, and all the screws are nailed on the 20mm thick side, including the regular script on the front. People can't see the nails.

10. Paste the organic characters: arrange the characters on the light box according to the design, check them lightly, straighten them, and then paste them with plexiglass glue. There are two ways to paste, one is to glue the organic glue on it, and the other is to suck the organic glue with a medical needle and gently inject the edge. The second one is better than the first one. Check whether there are any typos, missing words and typos, and check whether each word is glued tightly and whether there are any missing words.

1 1. Cleaning: Use a small piece of clean cloth, dip it in some water, and then squeeze some toothpaste to wipe it evenly. After even rubbing, dip a cloth in some water and wipe it on a large area. Water is not easy, cloth is wet.

12. Work sequence of light box installation: design support-blanking-welding and press-fitting-fixing-installing light box.

Characteristics of advertising design of light box

1. Unique design features of light box advertisements

The object of light box advertising is dynamic pedestrians, who receive commodity information through visual advertising images, so the design should consider three factors: distance, perspective and environment. In empty squares and sidewalks,

When the audience is at a distance of 10 meter, it is more convenient to look at objects 5 meters above their heads. Therefore, the first step of light box advertising design should be to determine the location and size of the advertisement according to the three factors of distance, perspective and environment. The common outdoor light box advertisements are generally rectangular and square, which should be designed according to the specific environment, so that the appearance and background of outdoor advertisements can be coordinated and produce visual beauty. The shape does not need to be uniform, but can be diversified, and the size also depends on the size of the actual space and environmental conditions. For example, the signboards in Italy are not very big, and they are in harmony with their ancient streets. Lightbox advertising should pay attention to creating a good gaze effect, because the foundation of advertising success comes from the contact effect of gaze.

2. The design features of light box advertisements are enlightening.

Because the audience is a mobile pedestrian, the design of light box advertisement should consider the position and time of the audience after the advertisement is placed.

Pedestrians are unwilling to accept complicated pictures. Only by attracting the attention of pedestrians with simple pictures and exposed forms can we attract the audience to watch advertisements. Therefore, light box advertising design should pay attention to prompting, illustrated, image-oriented, supplemented by words, concise and lively words, and avoid verbosity.

3. Simple design features of light box advertisements

Simplicity is an important principle of light box advertising design. The whole picture and even the whole facility should be as simple as possible, the design should be original, and always adhere to the principle of few but fine, leaving enough imagination space for the audience as far as possible. You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is a simple and effective function.

4. Planning the design features of light box advertisements

A successful light box advertisement must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising design of light box will lose its guiding direction. Therefore, when designing light box advertisements, designers should first conduct market research, analysis and prediction activities, and on this basis, work out the graphics, language, color, object, publicity level and marketing strategy of advertisements. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own works and let their works play a positive role in aesthetic education.

5. Lightbox advertising design features reasonable graphic design and copywriting design Outdoor advertising design should follow the aesthetic principles of graphic design.

Graphics can attract people's attention most, so graphic design is particularly important in light box advertising design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to further read the advertising copy, and stimulate the voice of * * *. In addition to graphic design, it should be accompanied by vivid copy design to reflect the authenticity, communication, persuasion and agitation of outdoor advertising. Advertising copy plays a very significant role in outdoor advertising, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the outdoor advertising copy should be as concise and powerful as possible. Usually remind the audience with one sentence (topic language), and then attach a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. We should try our best to be concise, treat one thing as ten, cherish words as gold, scrutinize repeatedly, be easy to read and remember, be humorous and infectious, and make outdoor advertising full of appeal and vitality.

Types of light box advertisements

Category 1: ultra-thin light box

Ultra-thin light box consists of reflector, cold cathode and light guide plate. Ultra-thin light box is a multifunctional advertising carrier made of mouth and various materials, usually made of stainless steel and aluminum profiles. The frame lines are elegant and smooth, and the whole light box looks beautiful.

Category 2: Walking picture light box

Walking light boxes usually use high-grade wood materials and aluminum alloy materials. It uses * * * film as the picture, and then uses transparent acrylic board as the panel of the light box. This is a relatively new type of light box, which uses electronic equipment to control the walking painting system. High-tech content and changeable pictures are often used in large shopping malls and other places.

Category 3: Miniature Light Box

Miniature light box, when we make it, its material selection is the most exquisite. The appearance of the light box is very small and exquisite, without cracks and burrs. Our most common miniature light box products often have three-sided rotation, two-sided rotation and small vertical and so on.

Category 4: blister light box

A blister light box, which is mainly made of blister. Usually, aluminum is used as the main material to make the frame of the light box, and the light box sheet is used as the surface of the light box, which is a raised panel after heating. The appearance of blister light boxes is often round, irregular and rectangular.

4. Planning the design features of light box advertisements

A successful light box advertisement must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising design of light box will lose its guiding direction. Therefore, when designing light box advertisements, designers should first conduct market research, analysis and prediction activities, and on this basis, work out the graphics, language, color, object, publicity level and marketing strategy of advertisements. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own works and let their works play a positive role in aesthetic education.

5. Lightbox advertising design features reasonable graphic design and copywriting design Outdoor advertising design should follow the aesthetic principles of graphic design.

Graphics can attract people's attention most, so graphic design is particularly important in light box advertising design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to further read the advertising copy, and stimulate the voice of * * *. In addition to graphic design, it should be accompanied by vivid copy design to reflect the authenticity, communication, persuasion and agitation of outdoor advertising. Advertising copy plays a very significant role in outdoor advertising, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the outdoor advertising copy should be as concise and powerful as possible. Usually remind the audience with one sentence (topic language), and then attach a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. We should try our best to be concise, treat one thing as ten, cherish words as gold, scrutinize repeatedly, be easy to read and remember, be humorous and infectious, and make outdoor advertising full of appeal and vitality.

Types of light box advertisements

Category 1: ultra-thin light box

Ultra-thin light box consists of reflector, cold cathode and light guide plate. Ultra-thin light box is a multifunctional advertising carrier made of mouth and various materials, usually made of stainless steel and aluminum profiles. The frame lines are elegant and smooth, and the whole light box looks beautiful.

Category 2: Walking picture light box

Walking light boxes usually use high-grade wood materials and aluminum alloy materials. It uses * * * film as the picture, and then uses transparent acrylic board as the panel of the light box. This is a relatively new type of light box, which uses electronic equipment to control the walking painting system. High-tech content and changeable pictures are often used in large shopping malls and other places.

Category 3: Miniature Light Box

Miniature light box, when we make it, its material selection is the most exquisite. The appearance of the light box is very small and exquisite, without cracks and burrs. Our most common miniature light box products often have three-sided rotation, two-sided rotation and small vertical and so on.

Category 4: blister light box

A blister light box, which is mainly made of blister. Usually, aluminum is used as the main material to make the frame of the light box, and the light box sheet is used as the surface of the light box, which is a raised panel after heating. The appearance of blister light boxes is often round, irregular and rectangular.

How to make advertising light box poster How to make advertising light box poster? 1, making TV background walls and billboards If you are a novice, you can start with TV background walls and try it yourself. You have several schemes, you can use the above scheme to do it, and then find some relevant designers to design it. In this way, you can look beautiful and have many ideas to design. If your idea can be made with the above scheme, then we can also make it. 2. Add picture text. When the text of the advertising light box is shown to us, we will find that most advertising poster designs choose more colors in the picture to match, and then add some colors to get a very beautiful picture effect, and if many colors are added for the image promotion of the whole advertisement, good results can be achieved. 3. Reasonable and ingenious. In fact, there are many skills in advertising design that need to be used reasonably and skillfully. Advertising is a medium for spreading information.