What kind of industry is food delivery agency operation? Why do some people say it is not good?

A good agent operator should be responsible for the merchants. The worst thing is probably when you encounter an agent operator who is not very responsible. If you are looking for an agent operator yourself, you still need to keep your eyes peeled.

It is to increase the ranking order volume of your takeaway shop. Relying on various channels, but it’s too messy here. I used to run it at Good Helper, and they didn’t even tell me how to start the operation, and they didn’t give me a refund. It’s really a scam

Food delivery agency operation is a new industry that started to fully emerge in 2018. Now the merchant supply side has become saturated and has begun to enter the era of refined operations, developing similar to e-commerce operations ten years ago.

Countless people see business opportunities and plunge into this industry. Let’s talk about the pitfalls of food delivery agency operations.

Takeaway agency operations are popping up like mushrooms after a rain. Why? Everyone in the world is here for profit, nothing more than huge profits. I believe that all store owners have also received many calls.

Let’s talk about fees first, which are generally divided into two types: 1. Fixed operating fee and points 2. Deposit and points. Generally ranging from 3,000 to 12,000

Sales will make an information gap when communicating with merchants, some very simple Meituan rules, professional terminology such as various conversion rates, to catch merchants who want to improve For single quantities, promises and guarantees of single quantities will be made. If the specified single quantity is not met, a proportional refund will be provided, and the merchant will be induced to sign a contract and pay money. There are so many tricks out there that it’s hard to guard against them.

After paying the money, you will be asked to join a WeChat or WeChat group. The better ones will have an analysis report in the early stage, which is very professional and looks very high-end, no! That table is a streamlined project, and the data can be prepared by one person in two hours. Very simple questions can write you a report. Then there is the decoration, logo, posters, store signs. There’s nothing to say about this. Those who charge 3,000 to 5,000 may be from random studios. They don’t consider products, store types, styles, etc. The pricing is based on the order income you need and works backwards. Layout menu activities ? It's a good idea to find stores with good sales in the same type and compare them with each other. In the later stage, you will be asked to promote and swipe orders, and you will have to pay for this yourself. Will reply to the review later. Most of them will actually increase a little, some will be more, and some will even decrease. At this time, I just procrastinate, log in to the store every day, and reply to the comments. Anyway, they have done their job, and if they can't get it up, it's your product's problem, and some will make you lose money at various low prices. Most of them also thought that it might really be their own problem, so they accepted it. But in a company, sales account for three-quarters of the staff, which is still a bit heavy.

Let’s talk about the pitfalls of the contract. The contract is real, but when you pay, it’s Alipay or WeChat? If it is not recognized by the law, it will only take effect if it is transferred to the public account, and there will be no refund of the deposit. The contract usually contains the following text: Under Party B’s product warranty. Or similar sentences. Even if you avoid all of these, are you sure you are going to file a lawsuit just to put aside your business for a few thousand dollars? The company will delay, and they won’t withdraw, so just bear with it.

Having said so much is only part of it. Why did I say it was a trap and not a lie? Because the store is also in operation, maybe I said it very simply, but there are also some technical, professional analysis, price activities and other plans. After all, it takes time and is more complicated and technical than you think, but it is not as much as you think. Difficult, the essence of the pitfall is the unequal value.

First of all, a good agent operation is responsible for the merchant’s profits! Should ordinary catering entrepreneurs find an agent to operate their business? If you don’t understand the platform rules and online operations, it is still recommended to find a reliable agent! It’s a hundred times better than doing it blindly! My sincere advice can help you avoid many risks, and how to quickly start measuring and gain exposure quickly! Of course, the essence is that the quality of your catering is guaranteed. If the quality is poor, any operation will be useless!

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The so-called takeout agency operation actually means agency operation. Generally speaking, this is to help catering entrepreneurs who do not understand the food delivery industry or lack knowledge of food delivery platform operations. With the help of agency operations, entrepreneurs’ chances of success will be greatly improved.

However, agency operation is not that simple, nor is it easy to succeed. Therefore, these agency-operated institutions put the goal of making money on entrepreneurs. Use the entrepreneur's entrepreneurial capital to try various operating methods. If successful, the agency operation will use more abundant capital to copy this successful model, eventually squeezing the entrepreneur to death.

If the attempted operating model fails, the money lost belongs to the entrepreneur, not to the operating agency. For operating agencies, the harvest is guaranteed regardless of drought or flood.

In short, although there are some formal companies and institutions in the agent operation industry, most of them are speculators who engage in routines. Personal advice, if you want to find an agent to operate, you must be cautious.