Feature article: Financial Pu 'er Tea?

This paper will analyze the concept of "financial tea" in the current Pu 'er tea market through several points. The article is rather long, please read it patiently.

Story from 1949-2005

Let's talk about the mysterious age that all tea drinkers yearn for most: from the early days of the People's Republic of China to before 2005.

Why is the Pu 'er tea industry in this period most worth studying?

The main reasons are the war before the founding of the People's Republic of China, the planned economy after the founding of the People's Republic of China and the contention of a hundred schools of thought after the reform and opening up. Pu 'er tea industry, like other industries, runs through the whole period with the domestic economy.

Let's talk about Menghai Factory, China Tea Company and China Native Produce and Animal Products Import and Export Company.

At the beginning of 1939, the newly established Yunnan Tea Trading Co., Ltd. sent Fan, Zhang Shicheng and others to Menghai (then called Fohai) to inspect the production and sales of tea.

1940, the fohai experimental factory of China tea trading co., ltd was established, which is the predecessor of today's Menghai factory.

1952, just after the war years, the state adopted a planned economy, and all private tea enterprises were changed into state-owned enterprises. The factory was officially renamed as "Fohai Tea Factory of China Tea Company", and in the same year, China Tea Corporation registered the trademark of [Chinese Tea] (end of text 195 1), requiring the national state-owned tea factories to use the trademark uniformly. It was not until 1985 that each tea factory had the right to produce its own products and sell them to meet the market demand on the premise of meeting the national production quotas (Dayi brand was put into use on 1989).

And from 1972 to 1998, in exchange for foreign exchange, most of the tea produced at that time was sold in the name of Yunnan Branch of China Native Products and Animal Products Import and Export Corporation. 1August 1998 10- MOFTEC issued a document that the state will no longer implement unified and joint management of tea exports. At the end of 1990s, Shunning Experimental Tea Factory (Fengqing Tea Factory), Fohai Experimental Tea Factory (Menghai Tea Factory) and Kangzang Tea Factory (Xiaguan Tea Factory) were separated from provincial companies and established independent companies.

The role of Dayi in this process

Since the country opened the tea factory to produce its own brand products, Menghai Factory began to use the "Dayi brand trademark" in 1989, thus starting to produce its own brand Pu 'er tea.

Combined with the content of the previous paragraph, briefly summarize:

China tea brand is a national brand, which is produced and sold by different factories designated by state-owned companies, while Dayi is Menghai factory's own brand, which was established after being allowed to produce by itself.

1995, Xishuangbanna Menghai Tea Co., Ltd. officially registered the trademark of "Dayi Brand", 1996, and was officially restructured into a limited liability company. During this period, Menghai Factory implemented the business model of "two brands (Menghai Factory and Menghai Tea Company), one team and independent accounting".

In 2004, it was restructured into a private enterprise, officially ending the state-owned system. After the state-owned system ended, Wu took over, and he pushed Dayi to the leading position of Pu 'er tea in China at present.

"It's not a tea factory, but it's a man of the hour in the tea industry."

Dayi is financial tea?

Through the following two pictures, we can have a very intuitive feeling. What is financial tea?

Based on the above two pictures, do friends who stock the stocks feel deja vu?

If we look around the world, drinks with the same historical and cultural background and collection value are circulated to the public. Apart from red wine, nothing can be compared with Pu 'er tea.

However, in front of these two pictures, foreign red wine can only be called younger brother. Even the so-called' 82 Lafite, or the wine king Kangdi, is really nothing in front of the six-star peacock in Dayi.

Closer to home: Why is Dayi Finance Tea?

There is such a concept in it. During 2007-2008, it was the severe winter of Pu 'er tea industry, and many manufacturers did not survive this severe winter at that time. These manufacturers either closed down or contracted, but only Dayi stood out during this period.

The collapse of Pu 'er in 2007

Many tea drinkers have heard that 2007 is a milestone in the history of Pu 'er tea, and the whole Pu 'er tea industry experienced a very serious winter, which was caused by "excessive hype".

In 2005, a marketing concept named "Beijing caravan" was a bit like the reappearance of the ancient tea-horse road. At that time 120 horses set out from Yunnan with 6 tons of Pu 'er tea. When these caravans from Yunnan walked on the streets of Beijing, they caused the national media to scramble to report, thus promoting the warming of Pu 'er tea.

In 2006, from the mainstream media to various portals, Pu 'er tea was hyped as "the older it is, the more valuable it is, which is very suitable as a long-term financial product". The effect brought by this concept is not only the price increase of "mid-term tea", but also the raw material price of Pu 'er tea next year.

However, at the end of 2006, a severe drought occurred in Yunnan, which set off a wave of "the output of raw materials for Pu 'er tea plummeted" in the whole market. At that time, many tea factories and tea merchants were deeply influenced by this remark, and the purchase of raw materials at high prices led to a backlog of raw material funds.

In 2007, the price of Pu 'er tea continued to rise due to the decline in raw material output. At that time, mainstream speculators were speculating in Dayi, Shimonoseki and China tea. However, in the face of rising prices, these brands were transported to the market in large quantities, resulting in oversupply, and the entire Pu 'er tea collection market was directly broken, and the mainstream prices all plummeted.

There is a saying that when the funds of major manufacturers and tea merchants are overstocked, they will either be weakened or directly collapse. However, Dayi's injury was not serious, thanks to their habit of stocking goods about two years in advance, and the raw materials in 2004 and 2005 were relatively cheap. At that time, other manufacturers bought raw materials at a high price in 2007 and sold them at a low price after the subsequent crash, resulting in huge losses.

Huge gains during the market downturn

An advertising word: "Tea is beneficial, tea is of great benefit" was almost a household name in the cold winter of Pu 'er tea industry in 2008. The prime time of CCTV news, the sponsorship of Guangzhou Asian Games and the high-profile expansion of stores have all laid the leading position today.

When Dayi entered the mass market in such a high-input marketing way, Guangdong, as the main force of Pu 'er, had such a group of people. A group of people took advantage of the heat to resell Dayi Pu 'er privately to earn the difference. It is also such a group of people who first made Dayi the main force of today's financial tea.

Da yi yi you hui

20 15 Beijing yiyouhui technology co., ltd (yiyouhui platform under dayi) was established.

On April 6, 20 16, 500 pieces of No.70 1 Imperial Tea (Pu Shu) were put on the platform of the E-Friends Club at a price of 6,000 yuan. It was swept away in just a few minutes after it was put on the shelves, and the market quotation a few days later was several times the original sales price.

(As of March 20021year, it has reached 15. 1 10,000 pieces)

After tasting the sweetness for the first time, Yiyou Club will launch 100 pieces of "Huangcha No.1 Raw Tea" every Monday, Wednesday and Friday from April 18 of the same year, for a period of four weeks, with a price of 8,000 yuan per piece. This time, the sales volume can even be compared with the new mobile phone launch conference at the peak of Xiaomi, which is really called spike.

Hunger marketing of Friendship Association?

In recent years, the most slippery thing in hunger marketing is Xiaomi, and the merchants control their own production and supply, resulting in a market atmosphere of short supply. Especially those who participate in the purchase need to pay a participation fee (there is no guarantee that they will win the prize), which can arouse people's desire and speculative mentality.

Once I was chatting with a friend, who was involved in a "financial game".

Oh, by the way, I forgot to remind him that the online price is already 59 thousand.

The driving force behind it

Caravans entered Beijing in 2005, but the output declined in 2007, and 20 14 ancient tea and 20 16 cooked tea revived. Concept after concept runs through cycle after cycle.

Let's talk about some roles, such as mysterious collectors (whether they are bookmakers or not), trading platforms (online prices, XX market network), merchants (game rules customizers), dealers at all levels, agents (adding fuel to the fire, buying and selling by themselves), leeks (game participants) and ordinary consumers (see if they can hold them for a long time).

(When I opened this webpage, I once thought that the stock trading artifact I opened was "straight flush stock trading")

The logic of the game is:

During the period of 20 1 1 -20 13, many people in Foshan, Guangdong Province still remember the story of the opening, speculation, concept, leaving the warehouse, taking over, continuing speculation, taking over and then crashing.

The hype at that time was similar to that of Pu 'er tea now. The only difference is that individuals participate in aquaculture production, while Pu 'er tea is mainly controlled by the manufacturer's brand from the source.

At that time, as long as the chafer was on the market, it was worth such a price, but the market of Pu 'er was different. The same raw materials, even better raw materials, have different brands and are not operable.

Step 1: Mystery collector: I like this batch of tea very much. No matter how expensive it is, I will buy whatever is on the market (of course, it is low price). We call it "Jiancang". Who cooked 88 green cabbage when the Friendship Association didn't attend? Search and you will understand)

Step 2: Trading platform: Actually, I'm just a walk-on, and you all need me, so either I join the collection, or I provide trading services, or I buy and sell. Of course, you also need to know the current price through me. We call it "dot exchange"

Step 3: Merchants: I can't believe you all like to play this financial game, especially my brand. All right, I'm in. I am a regular army. Let's play my game. Let's call it "GM" and come to my "Yi X Society".

Step 4: Dealers at all levels: That's what I did. I don't participate in this game. Do you want to sell bread? Look at me. I'll give you a push. Anyway, I have goods on hand and channels to sell them. We call it "small exchange+small leek"

The current four steps have been completed, the market atmosphere has been established, and the concept of the masses has been formed. Is it a long-term investment or some gambler mentality ~

Leek debut!

The word 1000 is omitted below.

The concept of low-cost opening of the stock market+raising the stock price leaves a chicken feather and a green onion. This concept is similar to the current concept of Pu 'er financial tea, but the banker is more operational, and the shareholders are replaced by tea drinkers, which lacks the supervision of the authorities.

Where have I seen such a sentence:

Why is it more durable than 2007? Because now I know that frogs are boiled in warm water ~

Article content reference:

China Pu 'er Net "Sorts out the Chaos of China Tea Pu 'er Tea"

Baidu Baike Menghai tea factory

Tiger, "tea is of great benefit? Good or bad? 》

Dayi Pu 'er Collection, China Tea and the Relationship between Menghai Factory.

Tea Consulting Network "Da Yi Yi You Hui Hunger Marketing ..."

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