Is it impulsive for consumers to buy blessing bags and blind boxes under the boast of merchants?

In order to promote consumption, merchants will come up with different sales routines, such as launching a blessing bag. I don't know what kind of things will be in the blessing bag, so many consumers will buy them out of curiosity. I think the consumption mode of blessing bags or blind boxes belongs to impulsive consumption.

First, consumers sometimes buy blessing bags out of curiosity, not because they have to buy that kind of goods. Fooled by the consumption of blessing bags. Seeing a brand merchant doing activities on a treasure, this merchant launched a home textile four-piece blessing bag activity. It turns out that the four sets of home textiles in his family are generally more than 200 and more than 300, and sometimes they can be bought after 100.

When this merchant is doing activities, the price of a 4-piece blessing bag can be bought almost in 70 yuan as long as it is in 99 yuan, plus vouchers and allowances. Originally, I didn't really need this kind of thing, but when I saw others printing pictures, I felt it seemed quite good. There are four sets of sanding, and most of them are pure cotton, so I can't help but buy them. In this case, I am spending on impulse.

Second, consumers can't restrain their impulse after buying a blessing bag, and will buy it again and again. This is impulse consumption. Blessing bags can also be fascinating. I think the blessing bag will have a kind of magic, because consumers don't know what's inside and will keep buying it driven by curiosity.

For example, if I buy a 4-piece home textile, because I don't know what color, style and material it is, I always feel that I can get a very beautiful 4-piece home textile with good quality when I buy Fubao next time, so I can't help but buy it.

When you buy an ugly set, you will think it will be better next time, so you will continue to buy it at buy buy, but you will find that there is no need to use so many four-piece sets in your life, which is impulse consumption.

Will you buy a blessing bag in your life? Do you think buying a blessing bag is impulsive consumption? Welcome to leave a message below.