How do novices do live broadcast with goods?

1. Choosing a platform It is very important to choose a platform before you start selling goods live.

Live broadcast on the right platform will get faster fan traffic. Therefore, the importance of choosing a suitable platform accounts for 50% of the live sales of goods. At present, the mainstream platforms for selling goods live are Taobao, Aauto Quicker, Tik Tok, Watermelon Video and Pinduoduo. Different platforms have different user groups and different operating rules. So you can download these softwares first, try them out and see which one is more suitable for you and the products you bring.

2, choose products and sources of supply If you want to sell goods, the source of supply is the key.

Food, daily necessities, beauty and so on. If there is no supply around, you need to keep your eyes open and go out to find it. Novices should remember to be careful with the goods. There are many factors that affect the impression that a thing sells well. Don't invest a lot to buy a lot of goods, and it won't sell.

3. Live broadcast equipment Live broadcast equipment is also the key to live broadcast sales.

Different platforms have different requirements for equipment. Taobao live broadcast can be broadcast by mobile phone or computer, but most of them have popularized computers, but the requirements for computer configuration are relatively high. Aauto Quicker and watermelon videos are mainly mobile phones. Try to choose a mobile phone with high configuration and clear camera. Then there are some lights in the live broadcast room, and the microphone receiving the broadcast also needs to be carefully studied.

On-site selling skills.

1, shaping memory points

In fact, online live broadcast is very similar to offline branding. When you open a shop, you must be your own brand. Just like milk tea, you will think it is tea. When you mention hot pot, you will think of Haidilao. Make sure that consumers will think of you when they want to buy something. Shaping memory points will not only produce a psychological hint, but also make your image easy to remember.

2. Hunger marketing

Many entities that have just contacted the live broadcast have made a mistake and will only say, "This product in my house is really good, and many people have bought it!" Vague words such as "it's very popular in my shop, you can try it". At this time, you actually need to quantify the popularity of the product.