How should I write the title?

How to write a title has always been a hot topic, and with the continuous expansion of information, the title of an article has become more and more important. Nowadays, online headlines generally talk about the "headline party", which is about the creativity and interest of headlines, that is, how to attract people's attention.

In fact, for most small and medium-sized enterprise websites, the title should not only be for people, but also for search engines to attract search engines.

Tell me my reasons:

1. For those high-traffic websites, media websites, information websites, etc. The traffic in the station accounts for a large proportion. Because of the large amount of information, you must be more eye-catching if you want to stand out and get more clicks. For small and medium-sized enterprise websites, the website itself does not have much traffic. The main purpose of the article is to get ranking in search engines and get traffic through search engines.

2. Some large websites have relatively high weight, and a random title can also get a good ranking in search engines, while small and medium-sized websites generally have low weight, so if you want to rank better, the title naturally needs to be more attractive to search engines.

Therefore, for small and medium-sized enterprise websites, the title not only needs to be favored by search engines and get a better ranking, but also needs to be attractive to users and get more clicks. No way, if the foundation is poor, you have to do more.

In short, the title should not only make the theme clear and understandable to users, but also conform to some characteristics of search engine ranking.

How to write creative and attractive headlines? There is a lot of information on the internet and on my blog, so I won't say much.

Let's talk about how to write the title of the website from the aspect of search engine ranking.

First of all, each page should have a unique title, and all pages should not use the default title. The title should have a clear theme and contain the most important content of this page. Don't write the title of your website by learning some writers' title creation techniques. This article is irrelevant. In the fog, others have a lot of traffic as the cornerstone, and you don't.

Secondly, the title keywords need to meet the needs of users. The keywords of website optimization are simply the keywords searched by users, and they are accurate keywords that meet the positioning of your website. The keywords in the title should have real demand, not that the index is high. Electronic parts and equipment don't have to be the word equipment. This demand is too extensive to get accurate traffic related to you. It is necessary to know what your user needs are.

In addition, the title should be concise and clear, and don't list information that has nothing to do with the content of the webpage. On the one hand, adding too many redundant descriptions to the title of an article will distract users. On the other hand, if the title is too long, the more Baidu words are divided, the more dispersed the weight of core keywords is, which is not conducive to ranking. At the same time, don't pile up too many keywords in the title. Even if you can't read fluently at all, even if you have a ranking, there will be no clicks. Even if you pile up too much, you will be "taken care of" by search engines.

Third, the title needs to be supplemented and specific. Will your title and keywords contribute to each other and help each other? For example, SEO and website optimization are very attractive, but if SEO and postgraduate entrance examination are put in one title, it is obviously asking for trouble. Similarly, there are mutual attraction and mutual repulsion, which is very prominent in the region. For example, if you do Shenzhen Express, if the word Wuhan appears in the title, it will be directly excluded.

Finally, important keywords should be placed in front of the title. On the one hand, users usually browse from left to right, and important content should be placed at the front of the title. On the other hand, for search engines, keywords are generally arranged from left to right according to importance, because search engines also crawl in this way, which is conducive to ranking.

Matters needing attention in website title optimization:

1. If your corporate brand or website brand has been formed, or you want to highlight your own brand, you can directly put the brand name in front of the title of the home page, which can directly highlight your brand. On the inside page, the brand name is also placed at the end of the title, which is a great exposure to the brand. Even if the current website is not well-known, you should not miss the opportunity of exposure of various brands.

2. The title of Baidu search results is reserved to display 65 bytes, that is, almost 30 Chinese characters, and Google has 32 Chinese characters. Therefore, in order to avoid cutting off the head and tail of the website title, it is best that the website title label should not exceed 30 Chinese characters. However, in order to improve the user experience and highlight the target keywords, the recommended length is about 20-25. Because the title is too long, many irrelevant words will inevitably appear, which is not conducive to highlighting the target keywords and reducing the relevance between the title and the content of the website.

3. Use page title separators reasonably, because many page titles are composed of multiple keywords or phrases. Use title separators between these keywords, such as spaces, underscores (_), dashes (-), connectors (-), vertical lines (|), commas (,), dashes (-) and so on.

Many people care about this, but it's not a big problem here. Except for the semi-dash (-) and dash (-), these separators are very common, which are used by many large websites, and relatively few are used. For example:

360 Security Center -360 Security Guard-Antivirus Software | Free Antivirus Software | Enterprise Antivirus Software | Secure Browser. Connecting line (-) and vertical line (|)

Baidu cloud network disk-all files. Connectors (-) and spaces

Baidu, you will know. Comma (,)

Stock House _ Sina Finance _ Sina.com. Underscore (_)

Personally, I like to use spaces, commas, underscores and connectors, which are really used more. It is worth noting that the connector is only applicable to Baidu search engine, not to Google.

Since it is a search engine ranking, we should not only consider the ranking, but also consider the display effect. How to make headlines more eye-catching? In addition to language organization, word collocation and creative expression, titles often use graphic symbols. For example, ①, ☆, etc. These purposes are limited to eye-catching and rational use.

Small and medium-sized enterprise websites should not play illusory titles regardless of search engine ranking factors, because you have no traffic to consume. Of course, personal blogs are all hobbies. Secondly, when writing headlines, we must pay attention to demand analysis, not what you write and then let users see, but what users want to see and then what you write, which needs attention. In addition, the topic should refer to other people's writing well, it is tragic not to learn, and it is very hard to build a car behind closed doors.