Say goodbye to involution and do the right thing in the right way.

Recently, there is a very popular word called involution.

It is often seen that when discussing problems, someone comes out and says that East Asia is an involution society. ...

996 is because it is involuted.

Young people are content with the status quo because they are involved.

Class solidification is of course due to involution.

The reason why the top student in the college entrance examination can't go to Tsinghua Peking University is because of the involution.

……

The word involution first appeared when anthropologists lived on an island like paradise and found that their agriculture had been kept at a low level of simple repetition and no progress, so they named this stagnant phenomenon "involution".

Extending to the field of economics, maintaining a low level of repetition in an industry, thus diminishing marginal benefits, is involution.

Involution refers to the phenomenon that a social or cultural model reaches a certain form at a certain stage of development and then stagnates or cannot be transformed into another advanced model.

Recently, the Internet has extended this word to our work and life.

When everyone's level is almost the same, the extra effort of one person does not bring healthy competition, but raises the threshold of requirements, resulting in everyone not being treated normally.

The result is terrible.

Just like Japan, Japan, which impressed the world with its efforts, has now become a Japan with low desire.

Young people don't make progress, don't get married and don't have children. ...

Because of the involution of society, young people feel that there is no hope.

Admittedly, this is a worrying phenomenon, which has aroused people's * * * and heated discussion.

However, later, many people began to use topics to appeal to everyone to make more money in their work and not to struggle, because when you started to struggle, you raised everyone's competitive threshold and forced everyone to struggle.

In this atmosphere, whoever works harder will become the public enemy of the whole people and be labeled as "struggling".

So the word "involution" is specially used to deny competition?

In that case, don't watch sports games. Aren't the World Cup and the Olympic Games the largest involution bases in the world? Is it necessary to push mankind to the limit of physical fitness?

Why is there involution?

Analysis, in fact, is because the cake is not big, and more and more people divide the cake.

When the incremental game becomes the stock game, it means that involution begins.

So why are we so tired now? Far more tired than before?

Because most of our industries have completed the transition from incremental game to stock game.

Whether it is the traditional manufacturing industry, service industry or the emerging internet industry, the growth dividend has been eaten up, and new growth points have not yet erupted.

Under such circumstances, the potential opportunities have become less and less, and the cake has basically taken shape.

For ordinary people, the feeling is that the competition is getting more and more fierce and the future is gloomy, and they just want to lie down and make a profit.

How to get rid of involution in the workplace as an individual?

When you only sell your own labor, work is just a waste of time, then you will inevitably become a victim of involution.

We need to take the right direction, use the right method and do the right thing, so as to avoid the vortex of internal transformation as much as possible.

1

Look for better opportunities

Involution will happen because the field and industry have stopped expanding.

Then the first thing we can think of to avoid becoming a victim of involution is:

Leave this industry, enter a new industry and be a pig looking for a way out.

Someone may have to say: Why does Fengkou stand so well?

Interlaced like a mountain, it is so easy to accumulate experience in one industry and then jump to another. First, it is not easy to adapt, second, the result is not necessarily good, and third, it will be very tired.

In fact, the key to the so-called "emerging industries" is to tap demand.

Any new industry will not jump out of the stone like the Monkey King, the Great Sage of Monkey, but will be bred in the traditional old industry.

Take the Internet industry as an example.

First, electricity, then the electrical appliance industry, then the computer industry, and then our current Internet industry.

At present, there are still many potential opportunities in the internet industry that have not been tapped. What's more, with the development of 5G network and ai technology, new growth points are likely to emerge one after another.

Even if you are in a traditional industry and find the combination of traditional industries and emerging industries, you can often find opportunities for expansion.

Just like Li, who became popular in recent years, engaged in the most traditional manual farming, but combined with the trend of short videos and some aesthetic treatment, she became a generation of online celebrities.

2

Do things in the right way

We have all heard of the "10000 hour theory", which makes us mistakenly think that the secret of success in doing something is to invest time and stutter constantly.

In fact, the people who did this research have denied the conclusion: their research has preconditions, and only emphasize that 10000 hours is one-sided.

The premise of investing time is that your training is "deliberate practice".

Only purposeful and effective training methods, constantly pushing yourself out of the comfort zone, and constantly carrying out i+ 1 training are called deliberate exercises.

As long as you practice deliberately, you don't need 10000 hours at all, maybe you can become an expert in a few hundred hours.

Always repeat at a low level, even if it is 654.38+100000 hours or 654.38+100000 hours, you will not stand out, but will become an accomplice to involution that everyone hates.

three

Do the right thing

What is the right thing?

Is to find the core goal in your work, and what can achieve that goal is right.

For example, when "Nothing but Thirty" started, the luxury store where Wang Manni worked had a new limited edition bag.

Everyone knows that the goal is to let their customers get the bag first.

How do other sales work around this goal?

They called to urge customers to queue up early;

Persuade your customers to take a taxi to buy it and reduce the time to drive into the basement.

How did Wang Manni do it?

She took care of the security guard, the key person in the key position, and made her customer the only one who could drive near the store. Naturally, she became the first customer to buy limited bags.

And for this customer, she not only got a limited number of bags, but also got a unique service experience. How could she not recognize Wang Manni's gold medal sales?

It can be seen that even in the sales industry, which has been very traditional and has a history of thousands of years, some people may struggle hard and repeat at a low level, but as long as you find the right target and do it right, you can avoid involution.

People often attribute their success to themselves and blame their failure on environment and luck, so most people can't succeed.

In order to avoid involution, we need to do the opposite:

On the one hand, look up at the stars, understand the changes in the situation, and find your own direction;

On the other hand, be down-to-earth and do the right thing in the right way.

Not simply repeating "struggle", but doing "struggle A"!