Which is more important, SEM optimization or SEO optimization?

The real question is whether you know the difference between SEO and SEM. When your IP is at 100, you can't get a call a day, so even if your IP is over 1000, how much information do you think you can get a day?

SEO (search engine optimization) improves the user experience of the website, increases the popularity of the website, increases the information content of the website, and finally improves the ranking of the website, which is called SEO optimization.

What kind of person you learn from SEO determines what kind of person you become.

If we learn from the weak, we will become weak, and if we learn from the strong, we will become strong. So what kind of people you mix with determines your direction in this industry. There is such a person who has been sharing the systematic knowledge and problem-solving thinking of SEO on the Internet every night since 2007. It has been nine years now. Under his training, a large number of excellent SEO executives and entrepreneurs were born. Do you want to learn from him? This is not a problem. You only need to pay time and nothing, so you can listen to his class. If you want to listen, you can join this group. First, the clothes are 83, then the last three are 80 1, and the last two are 25. If you combine them in order, you can find our idol and let you know what the SEO course is.

Second, if you don't study, your SEO will be ruined.

The gap between people lies not in IQ, but in thinking and learning. Many small partners who do SEO have to say that they are similar to waste. Although my words are ugly, they are not rough. Tell me, what are many SEO people doing now? Around the chain, around the assembly, holding an outdated method, playing happily every day, a new person came and passed this set on to others. The new person can only believe that he is obedient, deceiving himself and others. If you plan to play SEO like this, you might as well go home early to support the elderly. SEO is not like this, you can only blame it. Now many people who do SEO are either lazy or lazy.

SEM is mainly aimed at search engine marketing optimization. For example, Baidu bidding is a typical search engine marketing optimization, which can improve the transformation of the website by constantly mining keywords, writing ideas and adjusting bidding. In addition, search engine marketing also includes website conversion rate optimization, such as adding a form on the website and adding a customer service under each product, all of which belong to search engine marketing optimization.

Website opening speed: Improve website opening speed by optimizing website code, compressing website JS/CSS and optimizing website pictures. No matter you are from SEO or SEM, according to statistics, if you can't open the website within 5 seconds, the bounce rate will increase by 65,438+00%, which shows the importance of website opening speed.

Website experience: On SEM, there is not much public service content for you to query information, and no one wants to spend more than 5 yuan clicks to let you query the information of a certain word. So this can be satisfied, mostly on SEO websites, while SEM websites mainly choose keywords with commercial value and then advertise. After coming in, there are pop-up customer service, pop-up forms, full-screen advertisements and multi-form submission. This is a good experience for users who have a big purchase demand, but for users who query information, SEM website can hardly find anything.

Website conversion rate: The relative conversion rate of SEM website is higher than that of SEO website, because SEM website is better than SEO website in keyword selection and website marketing nature, so most bosses choose to use bidding single page to do SEM optimization, which not only does not conflict with SEO website, but also can optimize their own website SEO while improving conversion rate.