Why does McKinsey only fly first class, but Bill Gates insists on flying economy class?

This is an economic problem. I can only say briefly. McKinsey only flies first class. He explained: "I know a first-class customer who can bring me a year's income!" " What about Bill Gates? Someone saw him in economy class and asked him why he didn't fly first class. Gates said, "Is first class faster than economy class?" Some people say that McKinsey advocates an opportunity strategy, while Gates advocates a frugal strategy. However, we should not guess the intention literally, but judge it by the role of the speaker. McKinsey is eager for customers, and his ultimate goal is to cooperate and expand performance. For him, the core proposition is: contact high-end customers and expand cooperative customers. If this proposition is further decomposed, it contains four elements, namely, customer quality, customer aesthetics, customer cognition and customer taste. From this perspective, first-class is an ideal threshold, which is the same as the nature of industry barriers. Why did Gates choose economy class? First of all, Bill Gates' enterprise has become a leader in the industry and has independent pricing power. In other words, how to play is up to him. For an enterprise in its heyday, there is no need to take the initiative to find customers. They are collectively and unconsciously protecting, pursuing and supporting users. Therefore, in the choice of flights, Gates first considers the cost and value, giving priority to the lowest price. There is a truth here: the company attaches great importance to caring about costs, whether in the initial stage or in the heyday, and will transfer the travel cost to the cost of finding target customers in the rising period. Secondly, the economy class advocated by Gates also has a humanistic significance: actively and deliberately bringing people closer together and forming a cordial and friendly brand feeling.