Why are beds and sofas so cheap on Taobao? Can I buy them?

Look at the descriptions of several netizens:

1. Good quality and low price are what every consumer pursues, and of course I am no exception. But in real consumption scenarios, high quality and low price seem to be contradictory. Here I am just objectively talking about my feelings about online shopping and physical consumption. I personally think that the biggest benefit of online shopping is convenience and the relative symmetry of information. The advantage of physical shopping lies in good consumer experience and after-sales guarantee.

In these years of online shopping, I know a lot of professional terms and a lot of routines. For example, refurbished machines, imitations, OEMs, counterfeits, online exclusives, etc. Don’t ask me how I know, I’ll shed tears if I talk too much. After six or seven years, I can be considered a mature online shopper. Now I will be selective in online shopping, instead of just shopping all products online for convenience. Is there really a fake in a certain product? To give an example, I am in the wholesale business of wine. I am the agent of a certain well-known liquor. The manufacturer’s invoice price is 208, and our shipping price is 228. However, a certain product costs 158 and comes with free shipping. It is the so-called beheading business. Some people do it, but no one does the losing business, so everyone can imagine it by themselves.

Some people may wonder, which ones are small businesses, and whether large businesses or formal companies will be better? I can only tell you that no matter how big or small a business is, there are people behind the scenes. The eyes are black and the silver is white. Whose eyes will not shine when they see the silver. Is there any after-sales service for online shopping? I can only laugh at this. Out of 100 cases, 99 will end up being abandoned. Dad Ma is so busy every day, will he be the referee for you over your shopping disputes worth tens or hundreds of dollars? Nowadays, online shopping for me is a battle of wits and courage with various merchants, spending money and consumption. In order to get satisfactory products, it has become a game with the merchants. Therefore, even if you are shopping online now, you have to develop skills. The second thing is your luck, whether you can meet a conscientious seller.

Back to the entity, can the entity guarantee that there are no fakes, high imitations, or OEMs? If you think so, you are ruining Tucson. The market in every place in China seems to be similar, if you know the unspoken rules of a certain industry clearly. You will definitely doubt your life, food, clothing, housing and transportation. There is always a chance of being tricked in every aspect. To put it another way, the merchants you face are individuals like humans, with black eyes and white money. But relatively speaking, the problem of physical counterfeit goods is better than that of online shopping. For example, if a physical store sells fake goods, the industrial and commercial council will fine it to the point of bankruptcy, while the illegal cost of online shopping is as low as 1,000 yuan. This is also the reason why counterfeit goods are rampant, and the profits far outweigh the costs of violating the law. The biggest advantage of an entity is its good consumer experience and after-sales guarantee. If you have any problems, you can immediately find the merchant to deal with them. 12315 is not an emotional talk hotline.

The era of huge physical profits is long gone, and the price advantage of online shopping has also begun to slowly fade away. For products from the same genuine channel, the operating costs of online shopping are actually comparable to those of physical shopping. When Suning and JD.com were at odds, from my consumption point of view, I actually preferred Suning. With the continuous development of social economy and the continuous improvement of various laws and regulations, eventually physical and online shopping will find a relative balance point, rather than who will kill the other. Regardless of online shopping or physical consumption, if you can adhere to the principle that you get what you pay for, then the probability of being cheated will always be much smaller. As for why there are so many routines, the deepest reason is the relationship between eyeballs and money, followed by the attached morality, easy counterfeiting, and low cost of breaking the law.

2. Since ancient times, good products have not been sold cheaply, and good products have not been sold cheaply. I have been in the furniture industry for several years. As for why Taobao furniture is so cheap, I will analyze it for you. First of all, I do not recommend Taobao. For furniture, I would choose Tmall. It’s not that Taobao doesn’t have good furniture. It’s just that Taobao is too deep. It’s difficult for ordinary people to buy satisfactory things on Taobao. Moreover, furniture is not a small commodity and has been used for many years. Unlike home appliances, as long as you buy genuine big-name products, there will be after-sales service. If you choose to buy furniture online, you don’t need to consider after-sales service. Moreover, many furniture are still handmade. In addition to good materials, the quality of the furniture is also very unstable. High, so when buying furniture, you must first choose a platform with higher credibility and read more additional comments from other people. Then why is a lot of furniture so much cheaper than in physical stores?

Of course, the expenses in physical stores are very high. It is normal for the prices to be more expensive than those online, but the products are more secure. There are a lot of furniture online. They are all sold under the slogan of the manufacturer of the country of origin. In fact, many of them are sold on behalf of the manufacturer. They will also increase the price. If something is too cheap, there is something fishy. I bought a computer chair online before, and the style was the same as in Shunde and Nan. The styles on the Kang market are the same, but the price is lower than the ones on the market. I found problems when I bought it. The air rods are the worst and easy to leak. The wheels are not rubber wheels, not slippery and easy to break. The sponges are The recycled cotton used is easy to deform and breed bacteria, so I decided to return it. However, ordinary consumers cannot tell these details. Even if you are not satisfied with the bulk product, the shipping cost will cost you a lot of money, so be careful when shopping online for furniture. When choosing a brand of furniture, if you don’t know the furniture brand, you can’t choose something that is too cheap when shopping online. Manufacturers want profits, and when the price comes down, they must save money elsewhere. In short, when buying furniture online, you must choose a good platform, be optimistic about the style and price, and be optimistic about the market. Comparing again, if the price does not exceed 10 points, it is recommended to buy it locally, because when buying furniture online, you have to ask someone to transport it to your home and move it upstairs. Adding these costs and after-sales issues, 10 points is still acceptable, and another one The problem with custom-made furniture is that you have to calculate the area of ??the furniture. Many unscrupulous merchants will falsely report the actual area to you if the unit price is lower than others. If you calculate a few more areas, you can make up for it no matter how cheap the unit price is.

3. I have a say in this. I have been engaged in sales in the field of furniture production and also operated furniture sales in online stores. I previously ranked among the top 100 in the online store industry. My main business is upholstered sofas and upholstered beds. I will briefly talk about these two areas with you. Upholstered sofas include fabric sofas and leather sofas, and soft beds are divided into leather beds and cloth beds. The structure of upholstered furniture generally includes: wooden frame, sponge, filling, accessories, leather or cloth, packaging, etc. There are many details, so I won’t go into more detail here. 1. First let’s talk about the skin. Leather includes genuine leather, imitation leather, PU leather, microfiber leather, imitation leather, etc. Genuine leather is divided into imported leather and domestic leather, and each type is divided into thin leather, medium thick leather and thick leather.

It is divided into yellow cowhide, buffalohide and pigskin. The dermis contains both the top layer of skin and the second layer of skin. In most cases, even furniture dealers cannot tell the difference between imported leather and domestic leather, buffalo leather and buffalo leather, and second-layer leather and simulated leather. I took several employees to teach them how to tell the difference. After a year or two, they still couldn't tell the difference very well. It goes without saying to ordinary consumers, not to mention that the quality of each skin is divided into three, six or nine. The price of different leathers varies greatly. A medium-sized sofa requires about 120 feet of real leather (professional jargon here, don’t convert by yourself). Calculated, the leather difference is still very large. A good sofa's front, ceiling, armrests, and front armrests are all made of genuine leather. There are many products in online stores that save these areas. 2. When we talk about cloth, the price of cloth is calculated by the meter. The material, thickness, craftsmanship, warp and weft of the cloth all affect the price of cloth. The price of cloth ranges from more than ten yuan per meter to more than one hundred yuan per meter. Picture The prices of the same cloth may look very different on the Internet. What's more, if you are given two physical cloth samples that look the same, the price may actually differ a lot. 3. Let’s talk about sponges. The density, softness, hardness, originality, regeneration, thickness, etc. of the sponge all affect the price.

4. Wooden frame. It mainly involves size, humidity, grade, polishing, etc. 5. Accessories.

Including a lot, such as glue, doll cotton, spray glue cotton, hardware, non-woven fabrics, snake springs, feet, non-woven fabrics, threads, balancing nets, etc., which may seem like small things, but actually have a great impact on the price. 6. Packaging. The most easily overlooked place, but it is also the place where prices can be reduced. 7. Craftsmanship and workers. Consumers generally cannot tell the difference between good workers and ordinary workers. In fact, the gap is huge, and so is the wage gap, which has a great impact on costs. To summarize briefly, when online stores sell furniture, the goods used in most picture samples will be at least one grade higher than the actual products shipped. This is so that the pictures can have good visual effects, and the quality of the actual products is lowered for the sake of profit, of course. There are also downgrades in physical stores, but ordinary consumers won't be able to tell. The profit of sofas in online stores is generally between 300-800, except for special ones. The price of the product in the physical store is 4 times the purchase price. Therefore, the prices in physical stores will be significantly higher than those in online stores. The choice of product depends on the consumer's wallet. Objectively speaking, the overall quality of an online store is based on low prices, and choosing it means a drop in quality. The prices in physical stores are exaggerated, and even acquaintances recommend consumers to go big.

Finally, I would like to share with you some methods of identifying furniture. You can tell whether solid wood furniture is solid wood or veneer by looking at the interface inside the drawer and the place where the table legs touch the ground. For leather furniture, genuine leather is not recommended. Too much moisture separates the top layer and the second layer, making it difficult to care for. In fact, it is all leather after the second layer. The top layer is used on luxury goods such as leather bags, and it is easy for experts to make mistakes. It is recommended to choose microfiber leather. It has good toughness, is easy to care for, has good anti-aging properties, and is difficult to fade. It can be used for seven or eight years without any problem