How do those people in the live broadcast room make money?

1. Earn money from audience tips

This way of making money is public and allowed by the website, and it is also the way most people make money on the surface. On some beauty live-streaming websites, such as Huajiao and Inke Live, this is the most direct way to make money. The better-looking you are and the better your interaction, the more rewards you will receive from the audience.

2. Make money by accepting advertisements

This is just like building a website. Once you have traffic and fans, people will naturally come to you for advertising and cooperation. The form of cooperation is also There are many, such as promoting apps, products, etc. This income cannot be ignored.

3. Make money by opening a Taobao store

Finally, let’s talk about the money-making model of game live streaming. They are the most profitable. When opening a Taobao store, game anchors generally receive very little reward, so they need to find another way. They will open a Taobao store to buy mice, keyboards, and even snacks. Generally, anchors who have been on the homepage of the website for a long time have sold over one million, or even tens of millions, on Taobao. This is the fan effect.

4. Make money by recording videos

Popular anchors will usually record videos on the homepage of the video website, which will generate more natural traffic. The website will pay the anchor based on the number of clicks. In addition, the anchor will Advertising will also be placed in the video, and Taobao stores will also benefit from this.

Many anchors have created an annual income of 200,000 to 300,000 yuan through live broadcasts, and have also gained hundreds of thousands or even millions of fans who support them. In short, in terms of income from online live broadcasts and the development prospects of the Internet, online anchoring is still a relatively good career. But it also requires anchors to continuously learn and enrich themselves. Only by continuously improving their charm can they gain more popularity.

Extended information

New ways to make money from live broadcasts:

More and more paid live broadcast platforms are emerging one after another, and behind this is the sharing economy. The characteristics of the times solve the problem of asymmetry of knowledge and experience in people's mobile social experience. In a sense, it is precisely the too much and too messy free content that is bad that promotes people's conscious willingness to pay for high-quality content. .

Advantages: The income from paid live broadcasts is relatively stable, user retention and stickiness are high, and it is easy to create a positive cycle. One of the biggest advantages of paid live broadcasts is that there are now tools to help, which can meet the five core needs of content carrying, user management, paid conversion, community operations, and data analysis in one stop, forming a closed loop for the brand, quickly completing user accumulation, and realizing the internal system Monetization makes content entrepreneurship more convenient.

Disadvantages: When using paid live streaming as a monetization model, one thing to pay attention to is that the quality of the content must be guaranteed. The quality of the content is directly proportional to the number of users’ orders, so if the quality is not good This content will become unsalable.

Reference materials: People’s Daily Online: Overview of the development of my country’s Internet live streaming industry