Sporting goods industry has encountered a cold winter, how far can the hypermarket model go?

How far can the hypermarket model go when the sporting goods industry encounters the cold winter? 1. Many sporting goods enterprises have some problems, such as the decrease of single-store profit and high inventory, and the overall environment has suffered a cold winter. When the competition in the domestic sporting goods market is fierce, Xinhuadu will cooperate with Inter Milan Sports to open INTERSPORT brand retail sporting goods stores, and plans to open 100 sporting goods stores in the next five years. What do you think of this? Do you think Xinhua can break through the bottleneck? Why? How to break the bottleneck?

A: Xinhuadu is more of an attempt. The failure case of Gome Sports itself is worth thinking about. For Xinhuadu, it is more important than anything to survive in the sporting goods retail industry first.

2. By then, Xinhuadu will only sell the top 20% of the best-selling products of major brands, covering Nike, Adidas, Puma and other major brands. Only the top 20% products of major brands are sold. Can this be the advantage of Xinhuadu? Does this affect the sales of domestic sporting goods brands? Why?

A: Xinhua is a novice in the field of sporting goods retail. How to make consumers accept this retail brand itself requires the accumulation of experience. To gain a foothold in the industry, we must have some advantages that others can't or can't do well. But bestseller is a relative concept. If other retailers also launch boutiques to compete with them, does it mean that this advantage of Xinhuadu will disappear? It is not enough to have smooth products. To establish consumers' sense of dependence on stores, we need to make more efforts in terms of consumer experience. I have experienced it in Xinhuadu Store, and there is a lot of room for improvement in this direction.

3. Xinhuadu hopes to copy the successful model of IIC to China. What are the differences between China and foreign countries in various aspects? How feasible do you think it is? Why?

A: In short, the maturity of the sports industry is different, and the sales format is also different. The domestic market is dominated by the consumption of basic and mass goods, mainly in specialty stores. Inter Milan has his successful experience, but it also needs localization.

Decathlon, the global sporting goods retail giant, originally planned to enter the Fujian market, but in the end the plan ran aground. It is speculated that Decathlon gave up after market research and thought that Fujian market was not mature enough. On the contrary, the base camp of Inter Milan Sports in China market just chose Fujian. Why do you think Inter Milan chose Fujian as their base camp? What are the risks and opportunities?

A: Fujian has a developed economy and a good sports atmosphere, especially the popularity of basketball in southern Fujian. Decathlon's judgment may have many reasons. Similarly, Xinhuadu has a wide coverage in Fujian, and the cooperation between Inter Milan and Xinhuadu is at a high starting point at least in the market and channels.

5. In 2007, Gome began to investigate sports events, and the first store began to prepare at the beginning of 20 10, but in the end, it lost millions of dollars every month and was forced to quietly close the store and go online. Is this because copying Gome's hypermarket model failed, or sporting goods are not suitable for hypermarket model at all, or other reasons?

A: I have analyzed the failure of Gome Sports. There are many reasons, not to mention the internal decision-making level. From the analysis of external reasons, there are shortcomings in site selection, goods and management mode.

6. Why are more and more retailers involved in the retail of sporting goods in China? Is it because the sporting goods industry in China has matured? Or what is the reason?

A: It may have a lot to do with the rapid growth of the sporting goods market in previous years.

7. In fact, in the sporting goods industry, hypermarkets, including general supermarkets, are common in foreign countries, such as Decathlon in Europe and Footlocker in the United States, all of which are typical retailer brands. Why is there no mature sporting goods hypermarket retailer in China?

A: This is related to the domestic economic level, the maturity of sports industry, transportation, living habits and the maturity of retail industry. However, sporting goods hypermarkets are also a development direction of retail segmentation, and there will be more in the future.

8. The so-called hypermarket business model is simply a low-price sales model, which is cheap and good. The target consumer group is women, while the consumers of sporting goods generally belong to fashionable young people. Is there a conflict between the two?

A: Hypermarkets are not simply low prices, and women are the main consumer groups. The product coverage of hypermarkets is larger, which exists to solve the one-stop shopping of certain commodities. Sports is a sport with a wide range of group participation and needs more choices. It seems that supermarkets have more advantages.

9. If the sporting goods hypermarket is successful, what are the advantages and disadvantages compared with sporting goods stores?

A: In the initial stage of operation, specialty stores can expand channels more quickly and flexibly, which has made great contributions to the rapid growth of the sporting goods industry. In small and medium-sized markets, specialty stores are a good sales model, which can not only ensure the efficiency of stores, but also achieve market coverage and share. Therefore, in the future, there will be more subdivided retail formats in different markets, and the interactive coexistence of hypermarkets and specialty stores will become the mainstream.

10. In order to enhance the core competitiveness of terminals and improve the profitability of franchisees' stores, Anta reduced the futures discount of franchisees by 2 points on the basis of 12Q2, and then reduced the futures discount of franchisees by 2 points on the basis of 13Q 1 (3 points for accessories). It is understood that the actual reason for the downward adjustment is: in the case of declining industry growth and poor retail environment, Anta will open a large number of discount stores to maintain flowing water and make up for channel profits. Can this really enhance Anta's competitiveness?

A: Anta has been emphasizing the cost performance of products. Adjusting the discount will have more promotion space for the terminal, which will condense the business confidence of franchisees and make Anta operate more steadily when the industry is adjusted.

Where is Wuhu Sporting Goods Supermarket? Hello:

To go to Ruifeng Commercial Expo City in the south of Wuhu City, take the bus: No.2, No.30, No.31,No.41,No.45, No.46 and get off at Limin Middle Road, and No.20, No.34 and get off at Song Yuan Administrative Village.

How far can CreditEase go? I feel that your question must be that you don't know Yixin that well.

CreditEase has two main lines, inclusive finance and wealth management.

At the Third Plenary Session of the 13th Central Committee, inclusive finance also called for legislation. It is more important for inclusive finance to serve the Y small enterprises you gave. These enterprises have made great contributions to China's GDP. The corresponding departments are CreditEase Pratt & Whitney, CreditEase Wing and CreditEase Leasing, among which CreditEase Leasing is a photo taken by the Ministry of Commerce.

Yixin wealth serves the rich masses. With the accumulation of wealth and the formation of everyone's financial concept, there are not many professional financial institutions in China to serve these people in an all-round way. The corresponding departments are CreditEase Wealth, CreditEase Puze, CreditEase Bocheng, and so on. . . Some of these licenses were issued by the China Insurance Regulatory Commission and the China Securities Regulatory Commission.

In many cases, CreditEase's future is infinite, which is why IDG, Morgan Stanley and Kleiner Perkins initially made venture capital investments.

How to run the sporting goods business can't answer you. Everyone has their own routines, and I am in this business. I don't think anything else matters. The important thing is that you have confidence in yourself, and man can conquer nature! There is nothing wrong with it!

How far can the taobao guest model go? Forget it, it still has vitality for at least 80 or 90 years. . .

How far can the direct selling model go? As a business model, the direct selling model will exist for a long time and continue to develop. Because the model itself is still good, this business model is successful. Since the business model is successful, the most important thing is to carefully observe and determine 1-3 truly high-quality companies for development. Of course, one can only choose one. If you choose the right one, direct selling is still possible if you have the opportunity. For reference only!

How far can the Chongqing model go? From the economic point of view, there is no obvious difference between Chongqing model and other models that emphasize "scientific development". However, why does the Chongqing model make some people feel so uneasy? In my opinion, the most striking feature of Chongqing model, at least at present, lies not in its "specific content" but in its "symbolic posture". In other words, it sends a message to the outside world: in the past 30 years of reform and opening up, a model different from the mainstream path is both possible and necessary. This is probably why the Chongqing model makes some people feel uneasy and excited. Borrowing the linguistic concept of Saussure, the father of modern linguistics, this paper explains that the signifier and signified of Chongqing model are not equivalent, that is to say, the superficial meaning of Chongqing model does not strictly correspond to the information it wants to convey. About practical significance. If the Chongqing model only stays at the theoretical level, it is just a "storm in a teacup-just talk". The reason why the Chongqing model has such great influence is actually not its theoretical significance. In terms of theoretical significance, from the perspective of Marxist ideology, I think that at least at present, the theoretical significance of Chongqing model has not exceeded the realm of "improvement" (of course, this "improvement" is already commendable in terms of historical relations and realistic environment). In my opinion, the significance of "Chongqing model" is mainly focused on its practical level at present. Specifically, it is the "Chongqing model" that is affecting the ruling decision, and may have a far-reaching impact on the ruling concept and practice. This, * * * recent investigation in Chongqing is a landmark event. According to the official report: "Comrade * * * stayed in Chongqing for three days this time. In the meantime, I especially affirmed Chongqing's practice of carrying out activities such as singing red songs, reading classics, telling stories and spreading proverbs to educate ideals and beliefs. I also watched the performance of "Singing Revolutionary Songs" program, visited the Chongqing information collection office for cracking down on crime and eliminating evil, and inspected the traffic patrol platform. I spoke highly of Chongqing's achievements in carrying out the special struggle against evil and strengthening social security. I hope Chongqing will conscientiously sum up its experience and further form a long-term mechanism for building a safe Chongqing. " Third, people have great expectations for the future Chongqing model. Some people lock their expectations in politics and ideology ("* * * is back"), while others lock their expectations in economy ("people's livelihood is the last word, and fairness is productivity"). Recently, the Shanghai "Chongqing Model" high-level seminar was held, which is not only the official and academic recognition of this model, but also the expectation of this model. Theoretically speaking, the future of Chongqing model may have the following options: First, it is almost impossible to promote the expansion package of Chongqing model on the premise of keeping the original reform direction unchanged and strengthening capital interests. If the Chongqing model really gets an extension kit under this premise, then this "Chongqing model" is not a "Chongqing model". Second, take the Chongqing model as an opportunity to completely subvert the original reform direction and return to the planned economy in the era of * * * *-this is the expectation of some leftists, but from the objective and subjective conditions, I think it is unlikely at present. Third, maintain the original reform path and deny or * * * the Chongqing model on the basis of continuing to consolidate privatization-this possibility does not exist, so the Rightists have frequently written articles recently criticizing the Chongqing model as "unsustainable" and "unrepeatable". Fourth, properly adjust the original reform direction and force the capital to make some concessions, thus promoting the expansion package of Chongqing model-it can be expected that this will be strongly opposed by capital interest groups. There is no doubt that different people will have different choices in different positions. From the standpoint of maintaining the ruling position of * * *, the fourth prospect may be an ideal "harmonious choice" (of course, considering the fierce opposition of capital groups, this choice may not guarantee "harmony"), or it may be a "realistic choice" that is more in line with the interests of most people in China. The problem is that in order to achieve this goal, * * * must make its own efforts under the logic: it is necessary to keep the direction of market-oriented reform unchanged and make * * *' s ruling position "sustainable"-this logic is obviously a "dilemma". It is a dilemma to say "both necessary and necessary" because the difficulty of this choice lies not in the confirmation of * *' s ruling position, but in: how to ensure the necessary existence and effective development of public ownership economy under the realistic background of increasingly diversified economic base? Because the basic principle of Marxism that "the economic base determines the superstructure" tells us that without the economic base of public ownership, the ruling position of * * * will become passive water and rootless wood. In other words, without the economic foundation of public ownership, how can you ensure that the ruling position of * * * is "sustainable"? As for the proportion of the economic base of public ownership, that is another question that needs to be considered. When we face the question "How far can Chongqing mode go?", I believe that in the hearts of real people and most ordinary people, there will be such a cry: Chongqing mode, we look forward to it!

How far can the OTC model go? Since the birth of OTC model, this conservative and controversial model has developed for six years, with bumpy growth and conservative and stable development. These short six years are the epitome of every industry, with peaks and valleys. Every industry has its own inevitable development law, which is jointly formulated by the competent departments, industry builders and participants. Or the result of various compromises, this is not a single event. Foreign countries have introduced mature trading models, but they have to adjust or even stop because of abnormal development. I have to say some regrets. No matter what the final result is, this road will become a valuable experience for all parties (such as setting up a clearing center). Only after wind and rain can we see the rainbow. Only after tempering can the spot industry really develop and grow.

In the sense of construction, the exploration of commodity spot trading market, as an important part of futures industry, is worth encouraging by using internet e-commerce to carry out financial innovation, short-term price discovery and hedging functions. However, the trading mode of many platforms does not have the functions of price discovery and spot delivery, and no spot enterprises participate in the transaction, which is of little significance to the real economy. The commodity trading market should directly serve the real economy, base itself on the spot and improve the spot. The urgent task is how to help enterprises sell goods, reduce production capacity by destocking, improve the efficiency of capital utilization and reduce the cost of enterprises. This is what the spot platform should consider, and it is also the development direction of the future bulk market. The trading platform will eventually return to the spot and the entity.

It's good how far the auspicious model of rich countries can go, it should be very far.

How far can the "embedded" pension model go? Embedded pension mode is the supplement and integration of institutional pension and community home-based pension, that is, taking the community as the carrier, taking the idea of embedding resources, functions and diversified operation modes, embedding the market-oriented pension mode in the community through the competition mechanism, integrating the surrounding pension service resources, and providing professional, personalized and convenient pension services for the nearby elderly. The "embedded" pension model advocates combining the resources of pension services within the society and around the community, which can not only provide institutional pension, but also provide home-based pension, concentrating the advantages of traditional family pension, community home-based pension and institutional pension.