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Why are Adi and Nike's clothes so expensive?
Adi and Nike are both global and international brands, both of which are more expensive. Adi and Nike's clothes, shoes and bags are of good quality and style, which are more suitable for low-consumption people like me. I'm willing to spend some money to buy good quality ones, which can last for several years and will not be out of date.
I bought a pair of Adi's shoes last year, which cost more than 700 yuan. They are comfortable to wear. They only last for one winter and spring, but they are still new after washing. I think I want to buy some expensive but good quality clothes, pants and shoes. As the saying goes, a penny is worth a penny, good goods are not cheap, cheap goods are not good, people don't recognize the arrival, and money knows the arrival, so it is expensive.
The original price is too expensive, and I usually don't want to spend that money. We have a Nike discount store in Wanda. When there are activities, you can get a 30% discount on 2 pieces, so the price is not expensive. In order to be able to choose, Nike also has many materials. I bought one once, and I picked silk one day, with my favorite style. I like to buy Nike, but Adidas seldom buys it.
Really, the clothes of Adi and Nike must be good, after all, they are the quality of the brand. But for us ordinary people, there is no need to spend high prices in pursuit of brands, and even the best clothes are out of date.
Expensive and cheap are relative, quality should be guaranteed, and these brands have strict quality management standards. It is also the core value of the brand! Of course, comfort, environmental protection and harmlessness are the most important!
Thank you, and you are invited!
The height of the brand, the operating cost of the brand, the influence of the brand and the consumer groups of the brand positioning are all the costs of price synthesis.
Can I say I haven't heard of it or worn it? Is this expensive?
I'm glad to answer your question, mainly because Nike and Adidas are world-famous sports brands, taking the middle-high route. It has always been the first and second existence in the world among sports brands. Nike tends to develop basketball shoes, with air cushion technology, and also makes running shoes and casual sports shoes. Nike running shoes have zoom air cushion technology.
But Nike and Adi's clothes and shoes are generally expensive, so why do so many people love to wear them? You may not believe it. Let's take a look together!
First of all, Kobe Bryant, the spokesman of Nike, and Shane Battier, the spokesman of Peak. No, the latter is more than influence. Will Kobe fans buy Kobe's sneakers because Kobe doesn't sign Nike? No matter how well the latter is done, it can only occupy a little market.
Secondly, as a sports shoe, the most important thing is comfort and the quality of shoes. Adi and Nike can be as common as they are now, and their technical strength should not be underestimated.
Finally, it is undeniable that the performance and appearance of foreign brand sports shoes are mostly superior to domestic brands. In addition, when consumers buy sports shoes, they no longer only care about whether the shoes are good or not, but attach great importance to the brand cultural value, that is, the added value of the products.
Look at clothes, like to be a man and look at character. The price of clothes is close to your life consumption concept and is directly proportional to your income. Only wear your own fashion, comfort and beauty.
Adinik's clothes are the brand, and the success of brand culture is naturally inseparable from their fabric texture, workmanship, planning and operation, advertising star publicity and so on. Can occupy the market for a long time, genuine products have their own characteristics and specialties. Relative quality, comfort and so on, Adinik has little difference, each has its own advantages. In the eyes of people who like sports and leisure, even a little vanity, Adinik is still buying, depending on his preferences. Ordinary clothes can be tried on at will, and those that suit you can also be tried on at will. The quality of comfortable double repair is as good as others'. Of course, no matter what articles, events and people you like, they are the best in your mind and worth the money. But if you don't like it, things are as close as people, and you don't want to look at it again. Whether it is treasure or grass depends on your own feelings and preferences.
Do not follow the trend, do not blindly pursue, and do what you can. But you can experience feeling comparison and try it with different moods. Improve aesthetics, expand the growth of new things, and sharpen the effect and self-confidence. Clothes are worn by people, the same texture and style wear different sensory effects, and the price is measured in your heart. Appearance is important, but the quality of inner beauty is more prominent. In terms of dressing collocation, people who are full of heart, whether they are famous brands or not, will naturally give off a generous and distinctive effect as long as they wear clothes that suit them. Be yourself and love life. The wind blows through your skirt, and your beauty lies in your casual movements and smiles.
I worked as a shoe factory in Adinik. Let me tell you how I feel!
I used to open a shoe factory in Dongguan with my cousin, and received the list from Adi Nike. We are a small processing factory, only doing some processes and receiving them from big factories.
Adinik's processing unit price is higher than domestic unit price, and the quality requirements are also higher than domestic brands. This is inevitable. Of course, if you sell 700-800, it is really profiteering!
Their cost is between 120-200. After all, we have seen our shoes in local physical stores. It is basically 6-8 times the cost. But I heard that exporting to the United States is cheap, about 35-50 dollars.
Because people in China believe him, especially young people, and feel that wearing Adinik has face. So it is normal to sell expensive.
Nobody is stupid. Anything that can sell for 800 doesn't sell for 300! Because someone accepted it. If it's cheaper, maybe people won't buy it because they have no face.
Face, worth it!
Artie and Nike's clothes are just right, so expensive?
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Adi and Nike's clothes are expensive. I think this is the result of so-called "brand power".
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Running a brand is not easy. In this regard, enterprises need to invest considerable time, money, manpower and material resources. On the other hand, if the brand is successful, it can also bring higher added value to the enterprise.
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Just like clothes, you have to design them first. If they are designers, they will be very professional and have a lot of knowledge. For example, it should be both fashionable and practical, and should be able to lead the trend and walk in the forefront of the times. After the design is completed, the next step is the choice of materials, such as the material, quality, color tone and related functionality of clothes. Finally, there are quality control, quality inspection, cost and pricing considerations. For example, the defective rate of products produced is too high, all products are not properly inspected during quality inspection and shipment, and the cost of materials used is too high, which leads to the high pricing that ordinary consumers can't accept.
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Therefore, from the research and design of products at the beginning, the selection of related materials, quality control and inspection, to the final pricing, it is all knowledge. In addition, the final listing of products will also face the real test of the market, the acceptance of consumers and the subsequent competitive imitation of the industry and other important challenges. So brand products are expensive for a reason. However, I want to remind you that brand management is not easy, and it is even harder to keep it. Therefore, some brands that used to operate well, but later, for some reasons, the design or quality of the products were not as good as before, and so on, which led consumers who originally supported this brand to feel cheated. The final result, the short-term impact may be a temporary decline in the income and profits of enterprises, but if it is not improved for a long time, it will even make it difficult for enterprises to continue to operate, so we must not be careless. Consumers' eyes are discerning, so if brand operators don't invest seriously and do a good job, even if they can succeed for a while, they may not be guaranteed to succeed forever.
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