Gucci Gucci quietly put on a new logo? Actually, it has been used for many years.

Gucci, a famous Italian fashion brand, was founded in Florence by Gucci on 192 1. Its products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household items and pet products.

At present, Gucci belongs to Kaiyun. As a global high-end boutique group, Kaiyun has gathered a series of well-known brands such as fashion, leather goods, jewelry and watches.

Further reading: Paris Spring Department Store Group changed its name to Kering and launched a new logo.

On June 20th, some social media platforms of Gucci in China (Weibo and WeChat) began to use overlapping double G icons.

As of the press release of logo Intelligence Bureau, Gucci official website (favicon icon has been updated) and social media platforms such as Facebook and Twitter all use this Logo, and the overlapping double G icons have not been replaced synchronously (that is, only China has made this change).

Since the overlapping version of the double G icon appeared on 20 16, Gucci has only been applied to various items.

This time, changing the brand classic double G logo from the original inverted design to the "overlapping" version may symbolize that Gucci will officially enter a new era and further serve the intellectual style and retro style advocated by Gucci.

In 20 16, Alessandro Michele became the creative director of Gucci, and began to inject nostalgia and retro into the design, bringing new atmosphere to the brand with brand-new design.

After reading Guccio's so-called new standard, let's take a detailed look at the development process of Guccio brand identity.

1933, when guccio gucci's son inherited the family business, the company was officially put into operation. But until now, there is no sign that can represent Gucci.

When aldo started designing the logo for this brand, he combined the initials of his father guccio gucci into a double G pattern.

In order to confuse the logo with the same name, the most common combination of Gucci's logo is to put "Gucci" above the double G icon.

Over the years, Gucci's logo has been paying tribute to its founder guccio gucci, but with the development of time, many different versions of the double G icon have been derived.

According to the information that can be collected at present, Mark Intelligence Bureau has sorted out five kinds of double G icons that Gucci often uses.

The first is the main symbol of Gucci brand at present, which generally appears in the combination of text logo and icon.

The second inverted "G" design is in 1990.

The third one was born in the reform of Alexsandro Michel in 20 16. Double G is overlapped in design, and there are obvious bold changes in font.

The fourth five often appears in the form of a pattern and then appears on different products.

Gucci trademark is quite special in application. First of all, with the change of brand products, the graphic logo will be slightly adjusted or added with different design elements.

Sometimes a double G icon appears above the brand name.

In a few cases, icons even appear on the left or right side of the brand name. This usually happens when Gucci wants to change the trademark to suit the store or clothes.

As far as color is concerned, the most commonly used Gucci logo in history is black, because black looks more eye-catching.

However, in the past ten years, Gucci changed its direct logo to gold and silver, which are not only fashionable colors, but also symbols of wealth and luxury.

In addition, green, red and green patterns are the identification patterns on early Gucci suitcases, and they are also the earliest classic designs in Gucci history. Now it can be seen on the inside of jeans tube, hem, belt, leather goods, suspenders and leather shoes.

Finally, let me talk about fonts. In most versions of Gucci logo, the font of the logo is somewhat similar to the serif font named Granjon.

In addition, Gucci will also adopt customized font design according to different advertisements and publicity.

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