Why do so many people "spit" Shandong Satellite TV? Tell me my opinion.

You can often brush some articles about Shandong Satellite TV's "soil". I don't know who is the author of the first "Tucao". He may have sent it at random, but I didn't expect so many people to agree with him! ! !

Then there were many versions, almost all of which were inseparable from Lan Xiang, infertility hospitals, fertilizer advertisements, War of Resistance against Japanese Aggression plays, rural film and television dramas and so on.

If you think these are all "dirt", I want to ask: what is your so-called "fashion" standard? reality show? Various variety shows? Those who say Shandong Satellite TV is "earth", do you really watch TV?

Nowadays, young people who are seeking information can solve it with a mobile phone, and the group who really watch TV is middle-aged and elderly people. The positioning of Shandong Satellite TV is this group, so the ratings of Shandong Satellite TV have been very good.

Everyone knows that the competition between TV stations is fierce, and it is the audience who decides the ratings of TV stations. No matter how good the program is, the audience doesn't like it. How can we keep the ratings? This is all tested by big data, because the audience likes to watch country dramas and war dramas, including locally produced grounded entertainment programs, so the TV station only serves the audience.

Also, do you think you know the market better than TV media? If Shandong Satellite TV also engages in entertainment and competes with Jiangsu, Zhejiang and Shanghai, then you have to make a comparison. Isn't that "losing" the local audience? Anyway, they are all entertainment programs, so you must watch them selectively! That's a bit of a loss! So "positioning" is crucial. For example, is the entertainment variety show at the Fruit Station good enough? But why do people still spray it? Because their programs are almost all popular stars and traffic artists. All kinds of reality shows, entertainment, variety shows, taking turns to dominate the screen, have always maintained a hot. Make young friends idolize blindly, and their views are incorrect, and they are repeatedly exposed and criticized by name. (including the recent gift-receiving incident) Why does a local TV host have such great influence? Because the program is so popular, it is well known by the whole people, and some netizens defend it ... As a TV media, if it can't establish a positive and correct orientation of social values, it will definitely be "criticized". And their positioning is to occupy the cake of entertainment variety, and there are many young people watching the group. Even if you don't watch TV, you can watch it simultaneously from the Internet! Most middle-aged and elderly people prefer dramas that are close to life. Therefore, the positioning of a TV station is related to the proportion of the audience!

The "positioning" of each local station is related to the history, culture and audience of its own region. Instead of TV media doing whatever they want, they must have big data as the basis to launch dramas according to the preferences of local audiences. ...

Generally speaking, Shandong Satellite TV's ratings are still good, not to mention being among the best, but as far as local stations at the same level are concerned, we are no worse than any other, serving local audiences well, and Shandong Satellite TV has done a good job. So don't look too limited! ! !

(The picture material in this article comes from the network and is only used to fit the content of personal expression. )

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