How to use blog marketing?

Blog Marketing To understand what blog marketing is, we must first know what blog is. Blog, formerly known as Weblog, consists of two words: web and blog. Literally means online diary. Later, people who like new nouns deliberately changed the pronunciation of this word and read it as weblog. Therefore, the word blog was coined.

Blog is an online diary, which is usually open. You can publish your own online diary or read other people's online diaries, so blog can be understood as a kind of enjoyment of personal thoughts, opinions and knowledge on the internet. It can be seen that blogs have the basic characteristics of knowledge, autonomy and enjoyment. It is this nature of blog that determines that blog marketing is a personal knowledge resource based on ideas, experiences and other forms of expression, and its network information dissemination form. Therefore, the basic problem of blog marketing is to master, learn and effectively use knowledge in a certain field, and achieve the purpose of marketing information transmission through the dissemination of knowledge. Blog marketing is a tool to develop online marketing with blog as an online application form. Companies, enterprises or individuals use blog, a network interactive platform, to publish and update relevant profiles and information of enterprises, companies or individuals, and pay attention to and respond to customers' related questions and inquiries on the platform in time. Through a powerful blog platform, enterprises or companies can get the top position of search engines for free, thus achieving the marketing means of publicity.

The basic summary is as follows:

The premise of successful blogging: a blogger must master, learn and effectively use knowledge in a certain field.

Its essence is that it can:

1, express your personal thoughts in the form of network information transmission.

2. Express personal experience in the form of network information transmission.

3. Share personal knowledge resources through network information transmission.

Its influence on the marketing function can be:

1. Publish and update relevant profiles and information of enterprises, companies or individuals.

2. Pay close attention to and promptly reply to customers' questions and inquiries about enterprises or individuals on the platform.

3. Marketing is to help enterprises or companies get the top ranking of search engines at zero cost, so as to achieve the purpose of publicity.

Therefore, the blog platform is a way of information dissemination that companies, enterprises or individuals can use.

What is blog marketing?

What is blog marketing? Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information. To explain what blog marketing is, we should start with what blog is. Now there are many introductions about the concept of blog, and the description of the concept of blog is similar. Simply put, blog is a weblog, and the English word is blog.

Concepts related to blog marketing include enterprise blog, marketing blog and so on. These are also described from the perspective of specific application of blogs, mainly distinguishing those personal blogs whose content is out of personal interest or even personal privacy. In fact, no matter whether it is called a corporate blog or a marketing blog, generally speaking, blogging is a personal behavior (of course, it does not rule out the possibility that a company collectively writes the same blog theme), but the content and starting point are different: both corporate blogs and marketing blogs have a clear corporate marketing purpose, and blog articles will more or less have the color of corporate marketing.

About Blog Marketing-Blog and Network Marketing

"Blog Marketing-Blog and Network Marketing" is one of the hot topics in network marketing, which specializes in the application of blog in network marketing.

The essence of blog marketing

The essence of blog marketing is to share knowledge and compete for the right to speak through original professional content, establish trust authority and form personal brand, thus affecting readers' thinking and purchase. The essence of blog marketing is public relations behavior.

First, let's take a look at how the world of the Internet is made up.

The Internet world consists of two parts.

Part I: Organize controlled websites. These websites include horizontal portal websites and vertical professional websites. They have one thing in common: a "gatekeeper". In fact, the operating mode of these websites is not essentially different from that of traditional offline media.

The second part: websites without organizational control, that is, the very fashionable "Web2.0" world. Blog is of course a very important part. In fact, BBS is also, especially some forums below medium scale. This kind of website is characterized by UGC, that is, usersgeneratecontent, where users publish content.

Taking blogs as an example, the interaction between blogs can be regarded as something that happens in the blogosphere. It's like a group of people getting together somewhere and having a heated discussion or interaction. But we can imagine such an interesting phenomenon: if there is no media coverage in the world, then, does the Olympic Games have commercial value? Does the title of designated sponsor of the Olympic Games mean anything to the brand?

Blog marketing is like a social event in the real world, and the manifestation of this social event is discussion. The purpose of public relations is to make trouble. For example, in the book Word of Mouth Marketing written by American Hughes, the first case at the beginning is the classic application of public relations techniques: a website successfully persuaded a small town in the United States to change its name. Later, the media was all over the place, but it was because it was really worth reporting.

Blog marketing is a public relations tool. People who use blog marketing must be very clear that blogs are not so much media as virtual "people" on the Internet. I have reason to believe that no brand ever wanted people in real life to put a brand Logo on their foreheads for advertising. All brands hope that people in real life will talk more about their own brands and participate in various activities planned by their own brands at the same time of word of mouth, thus triggering media reports and achieving publicity results. This is the difference between the "people" attribute and the "media" attribute.

Blog marketing is a way of employment, which can increase income, work anywhere, be free and engage in multi-party work. Shang Qi, who belongs to blog display, can provide us with such a platform to increase our income.

Just like the purpose of classic public relations behavior, the purpose of blog marketing is not to value the influence of these blogs as media (perhaps some blogs have a high number of visits and are a very modest online media), but what matters is how much the real media (including the online gatekeeper website) follow up an event that happened in this virtual society.

Characteristics of blog marketing

1. The target is more accurate.

2. Reduce marketing costs

3. Interactive advertising

Advantages of blog marketing:

1, with high segmentation and accurate advertising positioning.

Blog is a personal online publication with its own personalized classification attributes, so each blog has its own different audience groups, and its readers are often a group of specific people, which is far more subdivided than other forms of media. The higher the degree of subdivision, the more accurate the advertising positioning.

2. Strong interactivity, high trust and good word-of-mouth effect.

Blog plays two roles in our advertising marketing at the same time, both as a media (blog) and a blogger, as well as a broadcast communication channel and an audience group. It can well combine media communication with interpersonal communication, spread through the network connection between blogs, and amplify the communication effect.

Every blog has a blog circle with the same interests, and the blogs in this circle have great influence on each other, relatively high credibility and strong interaction and communication among friends, so it can create word-of-mouth effect and brand value. Although the absolute value of a single blog's traffic is not necessarily large, the audience is clear and targeted, and the advertising value of the unit audience is naturally higher, and the brand value that can be created is unmatched by traditional advertising.

3. It has great influence and guides the trend of online public opinion.

With the occurrence of many blog-related events such as "_ Cheng Gang's comments on Starbucks" and "Dell Notebook", it is confirmed that blogs, as high-end people, have more and more influence on comments, and blogs have gradually become the "opinion leaders" of netizens, leading the trend of public opinion of netizens. Their comments and opinions will spread quickly on the internet in a short time, which will have a great impact on corporate brands.

4. Greatly reduce the communication cost.

Because the cost of word-of-mouth marketing is mainly focused on educating and motivating a small number of communication sample people, that is, educating and developing word-of-mouth opinion leaders, the cost is much lower than other forms of advertising for the public, and the result is often twice the result with half the effort.

If enterprises skillfully use the role of word of mouth in the process of marketing products, they will certainly achieve many effects that conventional advertising can not achieve. For example, the profitability of blog scale and the innovation of traditional industry marketing methods are all hot topics in society. Therefore, advertisers can not only achieve remarkable advertising effects through word-of-mouth marketing of blogs, but also make marketing innovations through bold use of new Internet media, attracting the attention of wider social groups and marketing industries and triggering hot reports from major media. This kind of advertising effect will definitely be far greater than the simple advertising investment.

5. Conducive to long-term interests and cultivate loyal users.

6. The value of blog online marketing is reflected.

The number of links in enterprise websites or product descriptions has greatly increased, and the amount of information collected by search engines has increased, which directly increases the possibility of potential users, facilitates user behavior research at a lower cost, and makes marketers change from passive media dependence to independent publishing of information. Let the communication continue uninterrupted for a long time, not only limited to the current communication theme activities, blog marketing strategy 1, choose blog hosting website and register blog account.

That is, choose a blog marketing platform with perfect functions and stability, which is suitable for the development of the enterprise itself, and obtain the qualification to publish blog articles. When choosing a blog hosting website, you should choose a blog hosting website with relatively large visits and high credibility, and you can analyze and judge it according to the global website ranking system and other information. For a professional blog site in a certain field, we should not only consider its traffic, but also consider its influence in this field. Blog hosting sites with high influence have high credibility of their blog content.

2. Choose excellent blogs

In the early stage of marketing, the first condition of using blog to spread enterprise information is to have a blog with good writing ability. Blogs can also promote enterprises, such as corporate culture, product brands, etc., and at the same time publish their own life experiences, work experiences and comments on some hot topics, especially when the blogger who publishes articles is an influential person in a certain field, the published articles are more likely to attract attention, attract a large number of potential users to browse, and provide readers with opportunities to understand corporate information through personal blog articles.

4. Coordinate the differences between personal views and corporate marketing strategies.

Bloggers are individuals, but online marketing activities belong to enterprise marketing activities. Therefore, blog marketing must correctly handle the relationship between the two. If the blog articles represent the official views of the company, then the blog articles will lose their individual characteristics, and it will be difficult to gain the attention of readers, thus losing the significance of information dissemination. However, if blog posts only represent personal views and are inconsistent with corporate positions, they will be restricted by enterprises. Therefore, enterprises should train some employees with good writing skills to write, and what they write should not only reflect the enterprise, but also safeguard their own views and information dissemination. Only in this way can we get the attention of potential users.

5. Establish your own blog system.