Brief introduction of copy: on the difference between long copy and short copy

Copywriting should first be able to explain the problem clearly, and then pursue the beauty of the text. I mean, your description of the problem is not clear enough. Not to dig your words, but as a copy, accurately expressing your meaning in appropriate words is the most basic requirement of the copy;

Long and short are relative, and the difference between long articles and short stories is that there are many words (the poster of three or four crosses may be very long, and the WeChat copy of three or four hundred words may be very short);

Classify and solve your confusion, such as how to write a press release, how to write a WeChat copy, how to write a Weibo copy, how to write a product copy, how to write a broadcast copy, how to write a poster copy, and how to write an activity string;

This is my suggestion. Read more cases and books. There are abundant free resources on the Internet. Go find it. The ability to collect information is also a basic skill of copywriting.