How to find your accurate customers without brute force?

Sending leaflets and sending short messages is a relatively simple way to find customers by brute force. However, in such a brute force search, after layers of screening, accurate customers also appeared. For example, we often see telecom fraud. What matters is not the process, but the purpose of finding customers.

In fact, telecom fraud is also a highly technical job. Otherwise, how can people find accurate customers, understand customers' psychology, cheat people with endless routines, and finally transfer money out to wake up like a dream ...

Therefore, some skills can be learned in finding accurate customers. As long as we use the right direction, the original means of fraud can also become opportunities and tricks to promote products.

If you want to find accurate customers, you need to have a huge user base first.

The way of "casting the net widely" adopted by telecom fraud is worth learning.

They have done a lot of preparatory work and collected customer information before conducting accurate customer marketing. The more customers, the higher the chance of success. Therefore, if you want to find accurate customers, you must have the information of the target customer group.

In fact, it is to screen the target customer base, cut off the impossible customers and concentrate on accurate customers.

How to screen?

For example, winning the lottery is the most common telecom fraud. Accurate customers are those who can believe that they have won the lottery and are willing to pay real money for the nihility prize.

Therefore, this kind of winning short message is generally not very clever, but will only fabricate an award and winning information for you to operate according to the requirements.

Of course, unbelievers can't do this. Only people who believe will participate, do as required and pay the money.

All the screened users are accurate users.

This method is aimed at the characteristics of the target population, such as greed, cheapness and lack of IQ. After text messages and phone calls, this threshold is designed to screen out inaccurate users. ...

Some are more targeted, such as "Your son was caught whoring in Beijing ...". Guess who is unmarried or married and has no son, what may be cheated? Only its specific population has been deceived. ...

In addition to setting thresholds and screening accurate customers, we can also use users' psychology to let them take the initiative to come to the door.

Publish your own product information and contact information in the scene where the target users haunt, so that the product information is as real and attractive as possible. Once accurate users appear, they will come to the door at the first time.

This way is like fishing, and all you catch are the fish you want.

Advertising, in addition to gaining popularity, is also this reason. It's better to wait for accurate customers to come to you than to look for them yourself.

Now is the era of brand marketing, so we naturally pay more attention to brand and experience. As long as the service can be done well, it will naturally attract accurate customers.