A project with an annual income of one million yuan.

A project with an annual income of one million yuan.

What I say next will be regarded as a historic moment and will be verified by time in the future. This sentence is that all industries can use book clubs to do it again. Why? Let’s talk about the most powerful reading club at present. When we search for reading clubs on the market, there may not be many famous reading clubs. The main one that comes to mind is Fan Deng Reading.

It has been almost ten years since Fan Deng Reading was founded in 2013. It now has more than 300 books and less than 400 books. But do you know how many books there are in the world? There are so many books in this world that you could never read them all in tens of thousands of lifetimes. How did Fan Deng succeed? I summarized some things: His company has no KPI, why? Thanks to him having been learning the latest books and the latest methods. Then compare and verify the most effective methodology. When the company does not have KPI decentralized management, the company's creativity and creative flexibility are greatly improved. Everyone has self-motivation, and then continues to innovate and iterate. Of course, they now have a lot of redundant functions and added a lot of parts that customers didn't expect. So when the book he shared last two weeks was called Common Sense Work, it also said a lot, which was indeed against common sense, so they are constantly optimizing it. Teacher Fan Deng is a university teacher, and he told the truth. When he was a host, he worked with Cui Yongyuan. He also knew that Cui Yongyuan suffered from depression at that time, and then he was not very successful himself, earning more than 6,000 yuan a month. , also very confused. What was he doing when he was confused? When he was confused, he read all the books on the interpretation of the Analects, and then kept awakening himself. Then he also said with emotion that who would have been at that time. If he could give him 20,000 yuan a month, he would be willing to work for that person for the rest of his life.

In fact, I believe that many people still have this idea. For example, if I give you 50,000 yuan a month, and then are you willing to stay with me for the rest of your life, many people may still be willing to agree. . He also wanted to make money by reading and sharing in the early stage, and then he said by the way when giving a speech at the university, each of you will give me three hundred yuan a year, and then I will send you fifty ppts every year. At that time, he sold more than 60,000 yuan. Yuan, he thought this was feasible. Later, through continuous optimization and understanding of people’s difficulties in reading books and the degree of discomfort in reading text, we began to turn it into audio, and then into video, and began to share reading. This is how she did it step by step. Of course, Fan Deng studied part-time, not full-time from the beginning, so this affects a mentality. You must use a slash mentality and use the state of lean entrepreneurship to do your side business well. , and finally the side business became the main business.

Fan Deng’s life motto is to always put important but not urgent things first. Such as growth, such as learning, such as health. Making money is incidental. After you focus highly on one field, you won't have so many things to waste your energy on. This is also something I need to reflect on. You provide me with so many side projects and traffic-draining techniques. In fact, my own willpower consumes a lot. It seems that I am very capable of execution every day, but I am actually not focused enough. Regarding the ability of anti-fragility, you can listen to what Fan Deng said when he was talking about anti-fragility. He said something very important. What he said is not to listen to the successful experiences of all successful companies. The only certainty for all of them that can truly succeed is The only thing is that they all have a very strong anti-fragility capability. Therefore, this antifragile book is recommended as a must-read for everyone who wants to make a lot of money.

So your costs have a bottom line, but your income has no upper limit, that is, marginal cost, society plus sharing economy, these two books brought an ideological inspiration to Fan Deng. The essence of business is to please, while the essence of education is to change. Fan Deng chose education, hoping to change more people and help 300 million Chinese people develop reading habits so that reading can change their lives. Only by solving social problems, and solving real problems, can we achieve rapid growth, not those false problems. Real social problems must arise among the masses. A truly good business must have lower and lower marginal costs. Just like the office of King of Glory now, only ten people are responsible for it. If the income is 100 million a day, the income will be tens of billions that year. This is what we rely on. Skins, original artists, and income from this game mode. The game is indeed not good, but its gaming experience is indeed good, and many people are addicted to it and can't stop playing it.

In addition, the book Exponential Organization also gave him a lot of help.

So his entire growth has benefited from the many books he has read. Then this is the happiest way to make money, isn't it? I can have free time to spend with my wife and children, and my wife and children are very happy. I also continue to learn, improve my knowledge, grow, and help my company, business, and family become better and better step by step. I made money by the way. This is the secret of a successful company. This secret tells you that you can’t learn it. Just like Haidilao shared a book called Haidilao, you can’t learn it.

Another sharing economy, and then reducing user transaction costs is to reduce users’ difficulty in choosing. Its product is very simple, it is a book club. Only later will there be an educated youth academy and in-depth reading. He also knew not to do the diaosi business. He insisted on charging fees from the beginning. This was also praised by Luo Zhenyu. He also offered free money from the beginning when he got Luo Zhenyu. The Luo Ji Thinking public account shared it for 60 seconds every day. He made a Luo Ji Thinking program on Youku that was shared for free. But later he decided to follow Fan Deng's example and start a fee-based business from the beginning, targeting the middle class market instead of the diaosi business. Because if you do it for free, it will actually attract a lot of prostitutes. If it insists on charging fees from the beginning, its success will also benefit from its continuous new content sources and high-quality content production capabilities. We may not have the second half, but in the first half, as long as you do reading and book-related work, all the materials will come from books, and you will never be short of materials. In addition, he has achieved rapid explosion in Douyin. Of course, before Douyin, he also passed the fission in the private domain. He had a community gameplay, and then continued to fission and expand the number of his registered users. His current number of registered users is probably more than 60 million, which is almost 70 million.

In 2019, it achieved a breakthrough of 20 million members, mainly due to the massive distribution of Douyin. Regardless of whether it is a genuine version, its own team also has nearly 500 members. There are thousands of accounts, as well as pirated accounts, to help him with production and distribution, and to edit the process of his reading club. Some videos recorded by the reading club will be distributed alternately in various forms. For example, in this book of his, some people edited it to three to five minutes, and some people edited it to four to five minutes. It is actually alternating, with some repetitions, but some parts that are not repeated, then Distribute it in large quantities, produce it in large quantities. The ability to continuously produce high-quality content depends on your continuous output and practice, right? Because you have a foundation of input, you can output and practice the ability that comes naturally. Moreover, he also read a lot of books related to speeches and acquired some methods of speeches. So this is an introduction to some of the overall systematic reasons for Fan Deng's success.

Come back to this sentence again, all industries can use reading clubs to do it again. Why? There are more than 300 and nearly 400 books in Fan Deng's books. They are of all types, including humanities, science, life, emotions, Buddhism, entrepreneurship, and speeches. , there are also parent-child care services, with a relatively large proportion of parent-child care. Its later positioning is mainly focused on parent-child care, so it has attracted so many member registrations, because most of them are mothers. So this Fan Deng Reading Club has created a business model, which is the reading club model. And no matter how hard he works, he can only provide everyone with fifty books a year, and there are hundreds of millions of books in the entire world. There are many good books that cannot be finished or talked about. This provides opportunities for many people. . The development process of the entire Internet is also like this. It started out as a large navigation site with all types of sites. In the end, it began to have vertically segmented websites. The development of Douyin is the same. In the beginning, it was a general traffic, entertainment platform, and music platform. Now it has begun to have subdivided platforms, including food fields, comedy fields, emotional fields, knowledge fields, etc.

The same goes for book clubs. For example, the Zeyuan Wealth Creation Book Club I organize is mainly about sharing fifty books related to making money every year. It is just a selection of fifty books, one book per week. He couldn't finish reading many people. For example, there is a person who will publish a book club about emotions in the future. He will publish fifty books about emotions every year. From my subjective point of view, I will definitely sign up and I will definitely study. For example, if you set a price of 299 a year, I can study fifty books with you. At the same time, I also joined this emotional community and communicated with everyone. There are too many industries. Let’s create another one about parenting, such as a parenting book club. These fifty books of yours are all about Positive Discipline, You Are Your Child's Best Toy, Dad's Army, etc., all of which are about parenting. You can attract a lot of baby moms.

I plan to only do the Zeyuan Wealth Creation Reading Club, but at the same time I will do training in the future. What kind of training will it be? Use this sentence as training, train more reading clubs, and bring out more reading clubs. The training fee is 5,800 for partner level. After this was done, I started training and at the same time doing the reading club normally. This project can be done for life, understand?

So why is it called a project with a minimum annual income of one million? It is equivalent to building a community and building a personal brand. This is a project that one person can do. You can also cooperate with many people. If you cooperate with many people, you will save a lot of interest. Like working with fifty people. For these fifty books, each person only needs one week to prepare one work. Then these fifty works have been delivered within one year. Then your back-end product means that you have locked this user for one year. So can you provide more other related training within this year? For example, if you want to hold a parent-child parenting book club, can you do a course similar to Li Meijin’s and create a parent-child parenting training camp? We can even cooperate with many different industries, such as summer camps, study tours, study abroad, etc. Like my wealth-creating reading club, can I cooperate with organizations that are good at making money or their big sailing projects, and then share commissions? Let them recruit talents and let them provide us with training camp courses within a year? Can the Emotional Reading Club do some personal coaching, emotional test papers, or some one-on-one emotional accompaniment, or a seven-day chat crash course, PUA courses, etc. Is that all there is in that field? Of course not, you can also set up a certain e-commerce board of directors, and you can sell books like those that sell hot products, popular products, popular ideas, etc.

And then here They are all people related to e-commerce. Can you finally get out of an e-commerce training camp? In such and such a marketing book club, there are all books on marketing, advertising and marketing, so Ogwan, Ogg, Ogilvy , and Shi Yuzhu has compiled all the books of marketing masters, my marketing experience, and Zhou Hongyi’s My Internet Methodology, etc. They have compiled fifty books a year, right? Can you get another Chacha to manage the book club? If you consider Jack Welch, Peter Drucker, and Peter Lynch, Peter Lynch is a stock investor, and so on. Including all the courses of management masters, can you organize a Chacha Entrepreneurship Reading Club? Can we get a Chacha sideline board of directors? But I remind you that it is very tiring to do wealth creation reading clubs, entrepreneurship reading clubs, and sideline reading clubs, because these people have no money, there are more diaosi, more poor people, and their mentality is more impetuous. If you don’t have a good mentality, it is not recommended to do this type of thing.

The market for parenting is really big and easy to make money. Users in this group have low IQs. That is to say, just because they are more obedient and have lower IQs does not mean that they are poor at learning. The lower the IQ of a person, the more obedient they are and the more empty-cup mentality they have, the better they learn. People with high IQs, especially those who are fans of entrepreneurship and wealth creation, feel that they are very smart and have learned a lot. He thinks too highly of himself, but they cannot learn from it. This is so realistic. Then can you organize another Chacha Humanity Reading Club? What about the business war of human nature, Lao Yang's, and the various ways of heaven that are being watched? The novels of the book "Watcher" are just a few. Books related to human nature, as well as Mo Yan's life and death, fatigue, Yu Hua's life, etc. Books and novels related to human nature can be included, and those that reflect human nature can be included. Can we have another Chacha business reading club to include Liu Run’s business insights, Li Xiang’s business dining, etc., and Rockefeller’s autobiography? Can we have another cross-character book club? Then you take these fifty autobiographies of super awesome characters, such as the biography of Li Ka-shing, etc., and write them down. Fifty books will help you understand and learn from fifty big names in one year.

So I say it again, all industries. You can use it all, and if you read it again, this sentence will be verified by history. That’s all for today, thank you.