Skills and language of real estate sales

Many people in China are engaged in real estate sales, and they earn a lot of money because of this job. The house is dead, but the way of speaking is alive. Some people just like to listen to you and may be willing to buy a house here as soon as they are happy. The following are the skills and words I have compiled for real estate sales. Welcome to read and share, I hope it will help everyone.

More sales-related content recommendation ↓↓↓↓

Self-evaluation of five resumes of sales staff

Sales team slogan domineering rhyme daquan

Sales Manager Work Plan Template 5 2022

5 Sales personal work plan for the second half of 2022.

Real estate sales skills and vocabulary

First, be prepared before calling.

1. Adjust your mentality

As a newcomer, I just started to be a real estate agent. At first, I was full of passion and ideals. But after being hit by the slow contact, I sometimes lose confidence, especially after making a lot of calls, and customers don't want to know. It is precisely because of this that newcomers should adjust their mentality before making a phone call, and don't let customers hear a tired and emotionless voice, which will make customers even more reluctant to continue answering the phone.

Prepare for good words

When each newcomer calls a customer, there will be a speech, which is completely written, and there will be speeches in the face of possible questions raised by the customer. However, these are not enough. Newcomers have some experience in calling customers for some time, and need to sum up their own problems. When such problems appear, customers hang up and don't want to know too much because the answers are imperfect or poor.

3. Understand real estate information and trends

When you meet a customer who knows the details of the industry and is willing to communicate more on the phone, you can analyze the trend and development of some real estates for him. The latest industry information will arouse the interest of customers and show your specialties.

4. Remember the list information

Before you make a phone call, you must remember the house information in the shop. When consulting interested customers, you can quickly match suitable houses for them, or you can use the real estate agency management system like real estate online, and enter conditions to automatically match. If the matching of houses is accurate, customers will probably be invited to see the house, so that the newcomers can prepare for the next house.

Second, telephone communication skills with customers.

1. Use a positive and energetic tone.

What customers don't want to hear when answering the phone is a rigid and lifeless tone, which will add a few points to their customers' dislike of sales. As the saying goes, when a newcomer calls a customer, he will talk to the customer with a smile and a passionate tone. At least, the customer will not hang up soon, and most customers will be willing to listen to such sales calls.

2. Attract customers through the selling point of the house.

Can't delay the customer too much time, otherwise there is no time to introduce the selling point of the house to the customer, so the broker should first throw out the most powerful selling point of the house information. If it happens to be of interest to customers, you can cite two selling points. If customers want to know more, then newcomers need to sell. You can add customers' WeChat for fear of disturbing customers' time or sending specific details, so as to further follow up with customers.

3. Clarify the interests of customers

Customers usually don't waste time listening to new people's greetings, so we can attract customers with professional real estate analysis and trends, professional data analysis, and clear customer interests, so that customers can spend more time understanding.

4. Let customers talk more and master the real needs.

When customers answer the phone, most of them will listen to the broker, so customers will say little, but buying a house is a big deal for customers. Therefore, when newcomers introduce powerful selling points to customers, don't always introduce them. Instead, he should guide customers to talk more, grasp the real needs of customers, ask some questions from the customer's point of view, and let customers talk.

5. Add the customer's WeChat

Now WeChat has become the mainstream means of transportation for customers. By adding the contact information of customers, we can better build trust with customers and introduce the housing. But newcomers always suspect that customers will stop talking when they add it. This is because the opening remarks of brokers are wrong. Greeting customers can be funny and attract people's attention, but don't contact customers with obvious sales nature, which will make customers disgusted and don't want to reply.

Precautions for beginners in real estate.

1. Prepare simple words.

Of course, in the process of calling the owner, you can't always look at the words, which is rather blunt. The purpose of preparing a speech is to avoid incoherent speech when you are nervous, or to prepare when you can't think of a topic at the moment.

2. Open the notebook and search engine page of the computer.

The former is to record the important information revealed by the owner conveniently, and the latter is to quickly find the questions asked by the owner that you don't know.

3. Have a stable, confident and positive attitude.

You may not succeed every time you call, but in order to maintain the image of the intermediary store, you should always be polite on the phone. Adjusting the mentality before making a phone call is helpful to communicate with the owner and enter the best working state.

Matters needing attention when calling the owner

1. Determine the interests of the owner.

They have certain feelings for their house. If someone calls to persuade them to sell, the biggest motivation is the interests of the owners, what benefits can they bring, so that we can continue to talk. Therefore, we must first clarify the interests of the owners, first take the initiative, and let the owners follow their own ideas.

2. Explain the service advantages of your intermediary.

After talking about the benefits and benefits that the owners can get, we need to win the trust of the owners, because everyone believes that there will be no pie in the sky. Intermediary newcomers need to convince the owners that these benefits are not empty words, and ensure that they will use their best services to make the owners feel sincere and further narrow the communication bridge with the owners.

3. Be good at attracting owners' interest through topics.

I'm sure I'm not the only one who called the owner. If I want to highlight the advantages of my intermediary, I need to create a topic. Different people are interested in different topics, find some hot real estate topics worthy of attention, attract the owner to participate in the discussion, and make him realize the necessity of selling houses.

4. Be able to make timely judgments according to the tone of the owner's phone.

What do you mean, play it by ear? Although it is impossible to communicate face to face with the host, through the analysis of tone and discourse, we can judge whether the host's intention is strong in time. If there is really no great benefit, the newcomer should not be too competitive, continue to deal with the host, give up things that do not belong to him, and cherish his time cost.

Owners are most concerned about their own interests, and at the same time, they will also inspect the intermediary services entrusted by them. Therefore, real estate agents can record customers in time through the real estate agent management system of E-House Master, which is not only responsible for the owners, but also for the customers.

How to communicate effectively with customers

1, reflecting the value of the house, the comparison method should be adopted.

Only through comparison can we analyze the selling points and advantages of the housing!

2. Describe the house and surrounding environment, etc.

When you make a phone call, you should not only introduce the house, but also introduce the surrounding environment of the residential area where the house is located, the surrounding facilities, schools, hospitals, shopping places and other living facilities, so that the house can be three-dimensional and more conducive to arousing customers' interest in seeing the house.

3. Reflect the uniqueness of the recommended houses.

Finding the selling point of the housing shows the tension of high-quality housing, and it is absolutely no problem to attract customers to see the house.

4. If the customer has questions, respond well.

Think ahead of time about the questions that customers may ask. If the customer requests, we will make preparations in advance.

So, when the time comes, you will be confident and comfortable when dealing with customers, and then you will be half successful. Don't get stage fright because you are a novice real estate agent!

Step 5 praise customers

Everyone likes to be praised by others. After being praised, customers must be very happy, which helps us guide customers and further communicate.

Step 6 suspend

Speak slowly. Give customers a break after each sentence. When you finish it in one breath, the effect is very poor, because the customer can't remember what we are talking about at all.

7. Listen carefully

If we are interrupted by the customer when explaining to the customer, it means that the customer is very interested in our topic. At this time, we should listen carefully to understand the real thoughts of customers and lay the foundation for our subsequent transactions.

8. Repeat what the other person said.

On the one hand, it is easy to ring the bell with customers, on the other hand, it can ensure the accuracy and authenticity of important information.

9. Repeat his name

The feeling of being valued is what every customer wants and must be repeated appropriately.

Generally, it is best to call "Sister S" for ladies and "Aunt S" for the elderly.

The man is called "Brother S" and the older one is called "Uncle S", which brings us closer to our customers.

The trust of customers depends on everyone's sincerity!

Therefore, treat customers sincerely and consider problems for them from the customer's point of view, so that customers will trust you and be willing to deal with you. In the end, he will be willing to buy a house from you and achieve our final sales results.

Articles on skills and words of real estate sales;

★ Vocabulary and skills of real estate sales

★ Real estate sales skills and oral experience sharing

★ Classic sentences of real estate sales skills and vocabulary

★ Basic knowledge, skills and words for real estate sales.

★ What are the skills of real estate sales?

★ Ten Essentials of Real Estate Sales Skills and Words

var _ HMT = _ HMT | |[]； (function(){ var hm = document . createelement(" script ")； hm.src = "/hm.js？ 67327 13c 80496 18d 4 DD 9 c 9 b 08 BF 57682 "； var s = document . getelementsbytagname(" script ")[0]； s.parentNode.insertBefore(hm，s)； })();