Jet Li endorsement game caused a heated discussion. Why do big-name stars always endorse niche games?

Because the star effect can attract a large number of customers. Usually, when reading news or novels online, the website always pops up many small advertising windows, which are generally inferior online games advertisements made in China and endorsed by big stars like Jackie Chan and Jet Li. The propaganda of advertising words sounds catchy, and the things passed down from generation to generation will be sent to VIP when they land. Let's talk about playing the blue moon. No brothers are legends. Start with what? A dog relies on the equipment that picks it up. People want to download and play two games in an instant and feel the excitement of the game.

Nowadays, netizens can say that their practices are mixed. But the author thinks that there must be the support of the brokerage company behind the star like Jet Li. A company must operate, and the capital of operation is naturally money. In fact, the income from receiving inferior advertisements is much more than that from large-scale games such as League of Legends. Large-scale games have formed their own scale. No matter what the star effect is, his own audience is there, and the effect of celebrity endorsement is very small.

But inferior games are different. His small fame means that he has no financial resources. If a star appears, he can cheat for a while. This place is a legal blank. Of course, the brokerage company behind the star is also aware of this. Just let the stars take a photo and play a simple game with PS, and you can earn millions. Why not? However, some netizens are serious. Jet Li said it was recommended by a friend. Who can this friend be? The first thing people think of is Jackie Chan. There was an advertisement some time ago, which is estimated that everyone has a little impression. Jackie Chan stood on the wall in game armor, took a broadsword to shoot advertisements, and used the classic joke of Duan Guangsheng. "In fact, I refused to shoot legendary games before, but I tried later. Wow, the explosion rate is really high ... ". As before, he took Wang Ba shampoo as a routine, and he could never escape the real fragrance theorem. Just like my brother said that he might not play games all his life, but he didn't play much after learning scratch programming games. It smells really good!

Of course, I still don't think they understand these games. I just think that the game will inevitably vomit, so I took an advertisement. What's more, the endorsement fees of these games are not low, and they are easy to shoot and make money quickly. It's not without rejection. For example, the "Slag Hui Hui" teased by netizens boarded a hot search. At the beginning, this stalk came from the endorsement game, but later Nick Cheung mentioned in an interview that after the endorsement game, he saw netizens voicing that he would be chewed by Nick Cheung after a tired day. At that time, the advertisement was Nick Cheung's head. The characters in the game kept chopping with broadswords, and he was bored himself, so he terminated the contract.