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How to write a good baby title to bring traffic
However, many merchants still have some misunderstandings about the writing of baby, and there are also many places that they can't understand. Today, I will tell you some dry goods and elaborate on what the title of writing traffic looks like. Before starting to talk about headline writing, let's briefly talk about the common sense norms of keywords. Some people know these norms, but others still don't. No matter what title you write, don't violate these six points, otherwise it will be downgraded and affect the sorting and display of the baby. These six points are: 1, to avoid the accumulation of keywords, whether it is website SEO or Taobao SEO, keyword accumulation will be considered cheating; 2, don't abuse symbols, everyone likes to use a variety of symbols to improve attention, but symbols sometimes have the opposite effect; 3. Don't repeat the title. Although there are many treasures in the store, their titles can be similar, but in order to save trouble, they should not be repeated; 4, break the high-voltage line, some taboos are still useless, don't face difficulties in this direction, otherwise you will die miserably; 5, abuse of brand words, this is not a big deal at first glance, but the punishment is really serious, there are already many cases around; 6, pay attention to sensitive words, sensitive words contain all kinds of gray words, although not serious forbidden words, but try to use them with caution; Don't be too verbose about the above six points, you must abide by them, and don't be greedy and cheap. On the basis of these six points, then consider the title optimization. When optimizing, drainage is the first goal, and drainage needs to increase the weight, so please see the following points: 1, spaces do not affect the weight and search results. Equivalent to "/",don't work hard on the space. 2, punctuation will reduce the baby's weight to varying degrees. Common functions such as spike and postage have been greatly weakened in Taobao. 3. Add brand words and product core words before the title; 4. Add sub-core words, category words and attribute words of the product in the middle of the title, which can also contain some main functional information; 5. Add the product model and some auxiliary functions at the end of the title; You can't write the third, fourth and fifth words backwards, but you must write them in order. This is because baby title writing, like website optimization, has the largest weight ratio in the front and middle sections. Be sure to put the words with the largest flow, the most searches and the most important words in the front and middle sections, increase the weight and maximize the drainage; In addition, the more consistent the baby keyword order is with the buyer's search, the greater the weight. This is very similar to the word segmentation principle of search engines, and the weight calculation and ranking of search engines are also based on the Chinese word segmentation principle. Finally, let me give you an example. For example, if you search for "chiffon dress", the weight value is a>b>c>d>E a chiffon dress. The front and height of the white XXX chiffon dress are matched with b XXX white chiffon dress. The height of the single dress is matched with a single dress with C white chiffon dress XXXX chiffon dress in the middle position. There are symbols in the middle. E dress White chiffon XXXX chiffon dress is separate, and the key words are at the back, so try to write skillfully when setting keywords. Mastering these, you will find that title optimization is no longer difficult, and the traffic seems to have increased a lot. I might as well take a few treasures to test and see the effect. At the same time, we also welcome more exchanges and progress.
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