What are the speaking skills for newcomers running the business?

1. Talk less about the product

When you meet a customer for the first time, spend four or five minutes talking about the product, and the rest will be about other things. Winning the customer’s trust is the top priority. Customers don't trust you, and they won't trust your products. Only by providing value-added services and orders of magnitude visits to customers can you gradually gain their trust, which is the correct way to do business.

2. Arouse curiosity

The way to arouse curiosity is to directly explain the situation or ask questions to potential buyers at the beginning of the meeting, and deliberately say something that can arouse their curiosity. Their thoughts are directed to the benefits you might provide them. For example, a salesman handed a note to a customer who refused to see him many times. It said: "Can you please give me ten minutes? I would like to ask for your opinion on a business issue." The note The purchasing manager's curiosity was aroused, and the salesman was invited into the office.

3. Don’t exaggerate or make lies

Don’t exaggerate the functions of the product! With this untrue behavior, customers will eventually know whether what you said is true or false when they enjoy the product in the future. Just because you want to achieve temporary sales performance, you cannot exaggerate the function and value of the product. This will inevitably plant a "ticking time bomb". Once a dispute arises, the consequences will be disastrous.

4. Listen more and make summaries

Be good at observation; learn to listen. When negotiating with customers, you must observe more. Through observing customers (eyes, behavior, expressions, etc.), you can understand the psychological changes of customers in a timely manner; through listening, you can understand the real needs of customers, so that it is easier to reach an agreement with customers. *knowledge.