In the fourth year of your business, you insist on it every day. You are excellent in front of outsiders. Can you make it to the end?

I recently read a sentence that the real problem is not having a great dream, but waking up in the middle of the night in a cold sweat and finding that my dream has turned into a nightmare. This sentence comes from Ben Holovitz's "Difficult to Start a Business", which tells the voice of most entrepreneurs.

Let's talk about the success rate of starting a business. The success rate corresponds to the goal of starting a business. The following situations are called entrepreneurship:

1, set up a food stall on the roadside, earn thousands of dollars every month, and the success rate is over 80%.

2. Start a company, do some rigid needs, sell goods online, express delivery, housekeeping, laundry, community supermarkets, small restaurants, etc. And the success rate is above 50%.

3. Provide professional services for sub-sectors. Entrepreneurs have accumulated their own industries and can start their own businesses, with a success rate of over 30%.

4, doing Internet applications and games, the success rate is less than 5%.

5. The market scale is huge, and the success rate of entrepreneurship aiming at IPO listing is within 1%.

Our fantasy of starting a business only exists in TV and magazines. You only see the successful people we see now, but you don't see the bodies lying at their feet. And these realities, you have to experience it yourself to truly appreciate it. It is well known that failure is the mother of success. How many people can really understand this sentence? How many people can believe this sentence after repeated failures?

Regarding whether to persist in the fourth year of entrepreneurship, real entrepreneurship is a long-term struggle. We only see the bright side of successful entrepreneurship. Four years of starting a business can't be said to be successful, but it must have gained a lot. Whether you can persist or not, what you gain from starting a business is happiness, which will certainly be of great help to you in the future. Of course, believe in yourself, and you will succeed if you persist! (Part of it is the opinion of others)