Tips for taking pictures on Taobao

Guide: Taobao is a network, so online shopping naturally has its disadvantages, that is, it can't see the real thing and experience it. Here are some tips for taking pictures on Taobao, which I hope will help you.

The quality and texture of things are really intangible. At this time, the photo provided by the seller is the most important channel for the buyer to understand. Of course, your written description is also very important, but the pictures are more direct and vivid. Whether the picture is meticulous or not is directly related to the buyer's impression of the baby. I personally had a shopping experience on Taobao: I met a novice seller and I was her first order, so of course it was very important. I really like her things, because looking at that little photo is really attractive, and the color and style are good. But the picture is very small, and there is only one picture, and the text description is only a few simple lines, so I can't have a deeper understanding of the baby, so I chatted with her for a long time on Taobao Want Want, and finally bought it, only to find that it couldn't be worn at all. This is really an embarrassing shopping experience. The novice seller did not give a more detailed description of the baby, did not provide all kinds of data, and the photos were simple. She just speaks according to her feelings. Later, after I got the goods, I offered a refund, but after communication, I decided to forget it. After all, it is someone else's first order, and it is very hard to open a shop. It is really difficult to accept a refund just after a little sense of accomplishment, so I have to find opportunities to give away these two really beautiful but inappropriate clothes for the seller. So I think the accuracy of pictures and words is very important for both crown sellers and novice shops, which is directly related to the buyer's impression of your shop and the owner himself. Good photos and descriptions can fully reflect your understanding and respect for consumers. As a seller, your honest attitude can be seen here, which is very important.

Here's how to take pictures: besides beauty, we take pictures of the baby, and more importantly, we send information to the buyer. What your' things' look like, color, texture, function and so on all depend on pictures to convey them more directly. To tell the truth, I seldom buy things in shops with only small pictures, and I feel unsafe enough. In addition, I found that many shops selling clothing and cosmetics like ordinary pictures, that is to say, the pictures they see in different shops are exactly the same, which only shows that these pictures are not original, but downloaded from official website, and some are beautiful, but not intuitive enough. My personal feeling is that as a seller, you need to consider the buyer in all aspects, so the pictures you provide should also be all-round.

All-round shooting: that is to say, when selling clothes, shoot the front, back and details; Take pictures of the top, bottom, front and back of the goods for sale. I said above that you should shoot your goods in all directions, and then I will talk about the surrounding environment of the goods. Good photos can't be taken without a camera, but what kind of camera do you need to take pictures of your baby? I suggest you use a digital camera that supports manual function, and forget the SLR. After all, it is impossible for every seller to prepare an expensive digital SLR in order to open a shop. I only said the general civil card machine. Some fully automatic ones are best not, because they are so smart that you have no choice but to listen to them, which is not good. Let's just say we're out of light. Some models are fully automatic, and you can't set whether the flash flashes or not, so even if you don't want to take pictures with the flash, it will flash in a weak light. There is also a flash, your photos will be miserable, and the ugly spots can't be eliminated by post-processing. You can only choose to go outdoors when the sun is shining, hehe, time waits for no one, God's face is not our decision, and we can't take pictures by the weather! There are other ways to avoid flash: for example, you can increase the sensitivity of the camera. For example, ISO400 is definitely better than ISO200, and you don't need a flash when the light is dark. You can try. At present, the general civil digital cameras are more than 3 million pixels, and the resolution of taking baby photos is completely sufficient, which is no more practical than the requirement of10 million pixels for Taobao sellers. According to my experience, it is enough for the baby photos to cover the whole display screen, that is, 1024*768 pixels, and Taobao can only upload photos of 120K at most.

Finally, let's talk about the later stage of the photo: the photo is only the original data, and it is best to use it after PS processing. We can cut, synthesize and explain the photos as needed, but don't be fancy. These pictures have some post-processing, such as text description and synthetic effect. These beautiful photos can make the finishing touch to your baby, and the operation is very simple without complicated skills.

The surrounding environment of the product is actually the background when shooting. It is also important to take pictures of your belongings in what background. I suggest you choose a clean and refreshing background. So that buyers can observe your baby more carefully. If you put your baby in a gaudy environment, it will seem a bit presumptuous. I only like to use white background. White can set off 80% of the items. Of course, if the baby is white or bright, you can change the background, but you must better set off the baby, not the other way around. Moreover, the background layout is actually very simple. You don't need expensive background cloth and paper at all, except for bulk items, of course. Generally speaking, fully opened cardboard is basically adequate. What I'm talking about here is completely open cardboard. This term may be a bit difficult for people who don't study art. To put it bluntly, it is a piece of thick cardboard, about 1. 1.8 meters long and 0.8 meters wide, which is thicker than the paper for printing business cards. This kind of fully open cardboard is sold in all art stores and is very cheap. 2.5 yuan can buy one, and it should be white on both sides. This kind of cardboard is white and is the best background paper. You can buy some cardboard with different colors for backup, because as I said before, not all items are suitable for white background, so you need to prepare more colors.

Buy cardboard and fix it on a chair with a backrest. A wooden dining chair is fine, and the paper jam needs to be fixed with a clip, so a simple shooting table is made. Many things are suitable for doing on this stage. The cost is very low, but the film is very effective. As your baby introduction map, that's enough. You can try such a photography platform, which is really easy to use and easy to produce results.

After the camera is ready, we need to light it up. I strongly recommend the use of sunlight, there is no cost! The premise is that you should have a bright environment: such as a balcony or a room with large glass windows, so that a lot of light can come in. In addition, it should be noted that if your window is stained glass, you should open it, because blue or tawny glass will also make your photo appear blue or tawny, so your baby picture will be seriously colored and mislead consumers.

Here, I would like to make a suggestion: I hope that sellers who are not good at taking pictures should never take pictures of their babies with the flash provided by their cameras, which will seriously damage the quality of photos and the color of things you want to convey to buyers. Generally, the beauty of photos taken with flash will be greatly reduced, and the light will be uneven, so the items taken can not be well reflected. I suggest that you don't use the flash when taking pictures or taking pictures of the baby. The glare of the flash is not nice. You can see that the photos taken by many photo studios are evenly distributed, so it is very good. I don't usually take pictures with a flash. Scattered sunlight is the best light source, so we should make good use of it. So it's best to choose a place and time with good light to take pictures, and avoid taking pictures indoors and at night, which will be very bad. A seller who sells clothes (men's wear, women's wear, skirts, etc.). It is recommended to buy a larger photographic background cloth and hang it for outdoor shooting. Really not good. You have to buy two more floor lamps and soft boxes, which can be taken anytime and anywhere, but the cost is relatively high.

Next, let's talk about the angle of taking a baby. This problem is mainly aimed at clothing, towels, bath towels and other textiles. Why do you say that? Because when I visited Taobao, I found that things in some shops seemed to be taken on the bed or table, while people were standing beside the bed or table. You can imagine what kind of angle this is. It is inconvenient for me to map here, and I have never photographed clothes from this angle myself, so there are no examples. Intuitively speaking, the square towel shot at this angle is not square, but trapezoidal. Perspective involves perspective. Why do people like to look at photos taken by professional photographers?

It is this object that has a comfortable perspective. If the skirt is flat on the bed, where should I take pictures? The answer is: ceiling! Ha ha, of course, we are not in Spider-Man, so we can't go to the ceiling, so the best way to shoot big clothes or flat things like bath towels and square towels is to hang things and keep them parallel to our vision, so that the angle of the photos taken is comfortable and reasonable, which is easy for everyone to accept, beautiful and easy to remember. Of course, we can also lay things like clothes flat on the ground and let them stretch naturally, and then we can stand on the ladder and shoot vertically. This angle requires you to have good photography skills and good snapshot ability, otherwise you will shake badly and the photos will naturally paste. So if you want to be a good seller of Taobao, taking photos definitely needs experience. Never write in your baby description that I'm not a photographer or anything. This should not be the reason why there are no good photos. Taking pictures is not difficult at all, but the heart is the most important.